The idea was David's. He created a storyboard and I found the actress and location. We used another video that I shot for David last summer to play on the computer monitor. We shot the actress scenes in about 2 hours with a Canon 5d and 7D with a Ziess 50mm, and a Sigma 30mm, a 4ft jib and Sony Lav mics. We used Adobe After Effects to mask the color.
I think this commercial comes across very well. I must add that the story line is not that unrealistic in that people do make home buying decisions from the internet. We have sold listings to buyers that never saw the home other than the internet presentation (360 images in out case) although it probably happens more in a fast markets like it was back in 2005 or 2006 than the current market.
Nice job Heath and David!