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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

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Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Lighting: When Not to Light a Room

Author: Garey Gomez A big part of real estate photography is becoming comfortable and proficient with a workflow that gets results you want, without taking too much time. Efficiency is the name of the game. Many photographers, myself included, use small strobes to light the interior to overcome the dynamic range and augment the available […]
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Poll: Where Would You Like to See Your Business in Three Years?

05/08/2019
4 Comments
One of the things that we, as business owners all tend to have in common, is that we utilize metrics to gauge our progress in meeting our goals from year to year. Business gurus have been telling us for years that when establishing goals, it's best to set-up "SMART" goals--i.e., goals that are Specific, Measurable, […]

What Workflow Do Real Estate Photographers Use for White Balance?

26/03/2019
15 Comments
By: larry
Chip in Minnesota asked another question: I’d love to hear from readers as to how everyone handles white balance. For example, are they using a gray card before shooting a room? Today there are so many different light sources, it’s really hard to get a decent result. The “Auto” setting in my camera doesn’t always […]

What Sun Tracking App or Website Do Most Real Estate Photographers Use?

21/01/2019
16 Comments
By: larry
Jack in Florida recently asked: What do most real estate photographers use to determine the lighting conditions (sun) for a particular address at some future date and time?

What Are the Recommended Photo Delivery Methods for Real Estate Photographers?

Bill in Virginia recently asked the question: I have been experiencing some issues in sending clients their photos and videos. What are some recommended photo delivery services to use? First of all, I would not send video files to Realtors. Most Realtors won't have a clue what to do with a large video file. Host […]

What Size Photos Should Real Estate Photographers Deliver?

28/11/2018
By: larry
Tom asked about the size of photos he should deliver to his clients: I have been uploading photo files to my agents at the guidelines recommended in the September 9th, 2009 article you posted titled "What You Need To Know About Uploading To MLS." Yesterday, I had an agent tell me the 800 x 600 […]

Does Anyone Use an Independent Light Meter to Shoot Interiors?

05/11/2018
9 Comments
By: larry
?David in Alabama asked the following: I've recently been reading about the Sekonic C-700 color and light meter. It seems like an amazing tool with great potential for PFRE users but how would you best use a device like this to sort the perennial problems of WB and color accuracy in rooms with multiple light […]

What's the Business Workflow for Real Estate Photographers?

Jacob in California says: I was wondering if we could have a discussion about real estate photographers' workflow outside of the actual shoot. That is, what are people doing to prepare for the shoot and after they are done with the shoot? The following is a list of what I think are some of the […]

What Sun Tracking App or Website Do You Use?

23/10/2018
17 Comments
By: larry
John in Alabama recently asked: Does anyone know a good sun tracking site now that works since Google has changed is map APIs and the address search feature does not work for The Photographer's Ephemeris and SunCalc? It looks like Google has now decided to charge big money to use their embedded mapping scripts and […]

My Interpretation of the Real Estate Photography Lighting Poll

19/09/2018
11 Comments
By: larry
Since the way real estate photographers approach lighting interior spaces is such a key aspect of real estate photography, I thought it would be useful to talk more about the recent lighting poll. Here are some points I think are significant:
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