Archive for the 'Websites' Category

Quick And Easy Way To Get Higher Google Ranking For Your Website

July 2nd, 2015

I revisit this subject periodically because it’s something everyone with a website needs to do. Last week someone ask about how to improve the Google ranking of their site. Google ranking is always related to a specific search term. The search term you are interested in as a real estate photographer is “real estate photographer your-town“. […]

Should You List Your Prices On Your Real Estate Photography Website?

December 4th, 2014

Braulio asked the following question yesterday: I am wondering about showing my prices online. Many people don’t show their prices on their website. You used to show your prices on your website but not anymore. I am thinking about removing my prices from my site. Could you tell me what the benefits are to hididing […]

How Important Is It That Your Real Estate Photography site Has High Google Ranking?

October 22nd, 2014

Last week PFRE reader Aubrey asked the following question: I wanted to ask you how can I get up in the rankings on the list for preferred photographers in southern California? I’m on the middle of the 2nd page, but would like to be on the 1st page. How can I do that? There’s a […]

Great Web Companies That Helped Me Recover From My Web Hosting Disaster

June 5th, 2014

Because of growing performance problems on my site and larry at lohrman dot com email (which I talk to everyone on) I was forced to move the site and email server after 10 years of hosting the site in the same place ( This move turned out to be extremely painful with a lot of […]

The Evolution Of Tours/Marketing Systems For Home Marketing

August 12th, 2013

Presenting a property online is at the very center of real estate marketing. The options for doing that online presentation have increased enormously since they first became available in about 2000. Should real estate photographers provide tours? Here are some basics: What’s a tour? Historically the term virtual tour meant a series of 360 views. […]

And The SEO Coaching/Mentoring Winners Are…

May 13th, 2013

Suzanne Feinberg in Scottsdale, AZ announced last week that she was going to do some free SEO coaching/mentoring for three PFRE readers. Suzanne got a bunch of interested readers for her offer. She says: There were so many compelling stories from PFRE blog readers that it was a very hard choice. As a result, I changed […]

ThingLink – A Way To Create Interactive Images

November 11th, 2012

Thanks to Dylan Darling in Bend, OR for pointing out a relatively new technology called interactive images that I’m sure will be very useful to real estate agents and real estate photographers. The idea of ThingLink is that you can add links to images that display information related to the image without leaving the image. The example […]

JuiceBox: A Easy Way To Create Real Estate Slide Shows That Work Everywhere

August 19th, 2012

Joshua Vensel in Atlanta recently commented on a post from last spring where I was pointing out that everyone needs to be avoiding using tours and slide shows that are implemented with Flash, Java and other outdated technologies that are not supported on mobile devices. Joshua pointed out that one of his favorite pieces of […]

Iconify: An Elegant Way To Present Your Portfolio That Looks Great On All Devices

June 26th, 2012

Presenting your work in a professional, elegant way is an important component of marketing your services and increasingly looking good on mobile devices is essential. is a new approach to solving these problems without having to understand anything about web design. Here is an example of an iconify portfolio site. One of the great […]

I’m Now Eating My Own Dog Food!

May 14th, 2012

About a month ago I went on a rant about so many PFRE readers using Flash, Java etc that can’t be seen on mobile devices and Terry Iverson rightly accused me of not eating my own dog food, since my site still used Flash based 360s and slideshows. Who me? Okay, okay, so I’ve got […]

Flash, Java or QuickTime Plugins Should No Longer Be Used For Real Estate Sites or Tours

April 10th, 2012

I think it’s time stand up and say that for practical business reasons if you want your tours and sites to be seen by real estate agents then forget about Flash, Java or QuickTime on any site or tour that you want real estate agents to see. The simple reason is that iPads are rapidly […]

How Images Are Presented Can Either Strengthen Or Detract From Their Impact

November 2nd, 2011

Several things have got me thinking about this subject lately: I’ve seen several real estate photographers websites recently where the presentation of the gallery images detracts from the impact of the images. This principle is my 10th essential of my 10 essentials of real estate photography and I’m rewriting this section in the third edition […]

Eight Real Estate Photographer Website Principles

July 28th, 2011

I’ve been talking to a lot of real estate photographers just starting the business recently and the subject of a portfolio website comes up as one of the very first subjects of discussion. Your portfolio of real estate images is at the center of your marketing. Your website is just an accessible way to present your business […]

Do Your Tours/Galleries Look Good on All Platforms?

June 2nd, 2011

Estella Sneider showed me one of her recent shoots that she shot for Mauricio Umansky of the Umansky Group in Los Angeles/Beverly Hills. I noticed that Estella’s tour is built around Slideshow Pro Director which nicely handles the issue of universal access. That is, making sure your tour/gallery looks good on Flash and non-Flash platforms. Many […]

Get High Google Ranking For Your Business In Minutes With Google Places

February 3rd, 2011

I’ve talked about this before (here and here) but it’s been over 2 years ago so I think it is worth bringing up again. Google ranking is always related to a specific search term. The search term you are interested in as a real estate photographer is “real estate photography your-town“. The idea is, when […]