PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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Should Photographers Post Pricing on Their Website?

Author: Michael Lefebvre A burning, and often divisive question that always seems to come up in conversation, and recently on a Facebook group that I’m a member of is, “Should I post my prices on my website?” There tends to be three distinct camps of answers to this question: Yes, prices should be listed on […]
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Sponsored Post Saturday: Introducing Show & Tour // Software For Real Estate Photographers // Discount for PFRE Readers

[vimeo 363704079 w=640 h=360] (Having trouble viewing the video? View it here.) What Is Show & Tour? Show & Tour is a cloud-based software (currently in beta) built for real estate photographers, videographers, and virtual tour providers. The purpose? To help you deliver projects in a more professional and client-friendly way, as well as help […]

Maximizing the Impact of Your Website Re-Design

Dean from Grand Rapids, MI asks: “I’m going to be re-designing my website in the next little while to replace the dinosaur site I have up now. What are some of the key things that I should be thinking about?” Thanks Dean. I'll begin my answer by highlighting a key fact in the field of […]

9 Tips to Tighten Up Your Photography Website

I’d guess that for many photographers, the stretch from April to early-July is the busiest time of year. Given that much of that time is spent shooting, it leaves much less time for ongoing marketing. As such, our websites are left to do the heavy-lifting for us re: ongoing promotion of our photography. So, here […]

How to Write a Compelling 'About Me' Section

Jake from St. Louis writes: “I’m just about done the re-design of my website but am having a tough time pulling together an About Me section. In my research, I’m seeing a lot of other photographers writing their About sections in the third-person, which kind of makes it feel impersonal to me. I’m also seeing […]

Top Ways to Improve Your Real Estate Photography Website

By: larry
A couple of weeks ago, a reader who has been in the business for a number of years and was moving his website and looking for ways to improve the site. He was looking at some of the past posts about websites on PFRE and wanting some more in-depth information about how to set a real […]

Principles for Real Estate Photography Portfolio Sites

By: larry
We've talked about these principles several times over the past few years and I've refined and distilled these principles based on reader input. Your portfolio of real estate images is at the center of your marketing. Your website is a way to present your business and yourself to people and let them know how to contact […]

Why Would You Have More than One Domain for Your Website?

By: larry
??Jonathan in New York asks: I just came across something that I hope you might have some thoughts on. Is it common for real estate photographers to have more than one URL exhibiting the same content? I was updating some SEO stuff on my site when I came across two sites with the same content, […]

A Portfolio Website Is Essential for a Real Estate Photography Business

By: larry
In the past several weeks, I've noticed several real estate photographers who don't have their own portfolio website. They have a FaceBook page but no portfolio website. While a Facebook business page is an important way for real estate photographers to connect with and market to Realtors in their area, it is not the best […]

How Do You Build a Credible Portfolio of Real Estate Work When Getting Started?

By: larry
Nina in Florida asked the following: How do you find high-end properties to show on your website? I know you need to show your best work to get started. Is going to interior designers a good idea to shoot their projects? This is a classic problem for real estate photographers getting started. How to build a […]
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