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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Stream the Entire 2020 PFRE Virtual Conference Now!

On November 20th and 21st 2020, 537 attendees from 21 different countr ...

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Some Recent Stats about the Benefits of Drone Video on Real Estate Sales

05/07/2018
13 Comments
By: larry
Here are some recent stats on the benefits of using drone video in an article on RISMedia.com: According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours that incorporate drone footage are also a great way to make your property stand out and to attract new […]
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DJI's Mavic Air - An Amazing Announcement!

30/01/2018
By: larry
Last week, DJI made an amazing announcement: The Mavic Air. It is getting very good reviews. Apparently, it is tiny (fits in a jacket pocket), light (under a pound), and practically uncrashable (capable of flying itself). The built-in camera shoots 12-megapixel stills, shoots 4K video, and 32-megapixel panoramas. It is set to start shipping on […]

Realtors Have Liability for Hiring an Unlicensed Drone Operator

24/05/2017
19 Comments
By: larry
David Murdoch recently posted an important comment on last year's poll we did on the FAA's Part 107 certification. David said: Just as an update, the FAA confirmed in writing this week of the fines that can be applied. For a pilot who is unlicensed, the fine is $1,100 per occurrence/flight where imagery is used […]

Some Recent Stats about the Benefits of Drone Video on Real Estate Sales

I just ran across some recent stats on the benefits of using drone video in an article on RISMedia.com: According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours that incorporate drone footage are also a great way to make your property stand out and to […]

Is Getting A Part 107 Certification For Real Estate Photography Worth It?

26/09/2016
By: larry
Greg in Arizona asks: Now that the FAA has their regulations and testing in place, I'm curious how other photographers are handling the registration process.  They have made the testing and process so onerous I'm questioning whether it is worth it. I've about decided its not worth the expense and hassle to get certified. I'd […]

FAA Grants First Commercial Exemption For Real Estate Photography

08/01/2015
28 Comments
By: larry
NAR President Chris Polychron, released a statement today on the Federal Aviation Administration’s decision to grant the first drone exemption to a real estate professional in the U.S.: “The FAA has taken a positive step by approving Realtor Doug Trudeau’s application, member of the Tucson Association of REALTORS®, for an exemption to fly an unmanned aerial vehicles […]

Real Estate Videography/Photography With Drones May Be Over For A While

19/11/2014
11 Comments
By: larry
Today an appeals court ruled that the FAA can make any drone flight illegal. For drone pilots, this means a taking a flight could potentially set them back $10,000 if the FAA chooses to use its powers. Here is the text of the ruling. I can't make sense out of it, maybe you can. Here is […]

The Legal Argument Against The FAA Shutdown Of Commercial UAVs

10/10/2013
2 Comments
By: larry
Here is and update on the legal fight going on against the FAA regarding the shutdown of US airspace to commercial UAVs. A couple of weeks ago I reported that "Trappy" of Team Blacksheep (Swiss citizen, Raphael Pirker) was in the process of fighting the FAA in court and that the essence of his legal argument was that […]

FAAs Policy Against Flying Commercial UAVs May Not Be Enforceable Law

25/09/2013
10 Comments
By: larry
For some time I've heard claims that the Policy of the FAA regarding Flying Commercial UAVs has legal issues. But recently I discovered a quote on rcgroups.com that give this claim a considerably more weight. Here is the quote: I'm a lawyer and in a position to clear up a couple of things, for educational […]
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