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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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UAV Transponders and Geo Fencing Are Available - Why Isn't FAA Demanding Their Use?

20/02/2019
14 Comments
By: larry
I apologize up front for this rant! After my post, "Contradictions Going on with Drone Regulation and Enforcement Are Amazing!" I decided to see if miniature transponders exist. Turns out they do and the video to the right explains how they could work on UAVs. I was pretty calm about this until I noticed the date […]
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Some Recent Stats about the Benefits of Drone Video on Real Estate Sales

05/07/2018
13 Comments
By: larry
Here are some recent stats on the benefits of using drone video in an article on RISMedia.com: According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours that incorporate drone footage are also a great way to make your property stand out and to attract new […]

DJI's Mavic Air - An Amazing Announcement!

30/01/2018
By: larry
Last week, DJI made an amazing announcement: The Mavic Air. It is getting very good reviews. Apparently, it is tiny (fits in a jacket pocket), light (under a pound), and practically uncrashable (capable of flying itself). The built-in camera shoots 12-megapixel stills, shoots 4K video, and 32-megapixel panoramas. It is set to start shipping on […]

Some User Feedback on Fotokite the Tethered Drone

09/08/2017
4 Comments
By: larry
Back in 2014, Fotokite was announced and I've been following its development ever since. The only thing that kept me from getting one was the fact that it hasn't been available on the US retail market. Just a few days ago I got some feedback from Tom in Colorado who took the leap and purchased […]

Drone News: The World Is Moving in on Lawless Drone Operation

05/08/2017
2 Comments
By: larry
Several things happened this last couple of weeks that indicate moves toward stricter drone regulations: The UK government has announced plans to introduce drone registration and safety awareness courses for owners of drones heavier than 250 grams. Transport Canada has proposed a draft of strict drone regulations and mandatory $100K insurance. DJI recently released a software […]

Realtors Have Liability for Hiring an Unlicensed Drone Operator

24/05/2017
19 Comments
By: larry
David Murdoch recently posted an important comment on last year's poll we did on the FAA's Part 107 certification. David said: Just as an update, the FAA confirmed in writing this week of the fines that can be applied. For a pilot who is unlicensed, the fine is $1,100 per occurrence/flight where imagery is used […]

Some Recent Stats about the Benefits of Drone Video on Real Estate Sales

I just ran across some recent stats on the benefits of using drone video in an article on RISMedia.com: According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours that incorporate drone footage are also a great way to make your property stand out and to […]

Is Getting A Part 107 Certification For Real Estate Photography Worth It?

26/09/2016
By: larry
Greg in Arizona asks: Now that the FAA has their regulations and testing in place, I'm curious how other photographers are handling the registration process.  They have made the testing and process so onerous I'm questioning whether it is worth it. I've about decided its not worth the expense and hassle to get certified. I'd […]

A Potential Giant Step Forward For US Drone Regulation!

16/02/2016
7 Comments
By: larry
Peter Sachs has an article last week over at suasnews.com and on dronelawjournal.com (Peter's site) explaining the new amendment to the AIRR Act which is the latest FAA Reauthorization Act. Peter's article says: On February 11, 2016, Illinois Congressman Rodney Davis introduced an innovative Micro Drone amendment to the AIRR Act, which is the latest FAA Reauthorization […]

UAV Boot Camp: An Online Drone Training Course for New Pilots

19/11/2015
6 Comments
By: larry
Last week I talked to the guys at UAV Coach. UAV Coach is a drone blog and online community  that recently launched a 6-part drone training course. This is the course page. The 90-minute video and text-based course is geared towards brand new and beginner pilots who want to break into the industry and hone […]
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