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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Conference 2020

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Covid-19: A Wake Up Call for Real Estate Marketers

Author: Charlie Dresen Real estate is changing and no one is looking back. Therefore, agents and any industries that support the real estate community––photographers to videographers to stagers, all need to be aware as well. I see this as an opportunity––a differentiator to set your business up for success. Real estate is a service industry […]
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New Strategic Partnership Aims to Enhance Real Estate Marketing

19/02/2020
20 Comments
Given the seemingly increasing numbers in our community offering tours and floor plans as part of their service offering mix, I thought you might be interested in a recent announcement stating the partnership between RICOH Tours and CubiCasa. Some of you may know that RICOH Tours offers “mobile-first” virtual tours and that Cubicasa is a […]

Sponsored Post Saturday: Introducing Show & Tour // Software For Real Estate Photographers // Discount for PFRE Readers

[vimeo 363704079 w=640 h=360] (Having trouble viewing the video? View it here.) What Is Show & Tour? Show & Tour is a cloud-based software (currently in beta) built for real estate photographers, videographers, and virtual tour providers. The purpose? To help you deliver projects in a more professional and client-friendly way, as well as help […]

What Real Estate Photography Tour Company Do You Use?

In: 
22/03/2019
14 Comments
By: larry
Chip in Minnesota says: I'm looking for a tour/client portal solution for real estate photos, 360 panos, 360 tours, etc. I do both residential and commercial work. Is Tourbuzz still a viable solution? Any other solution for a real estate photography client management, publishing, sharing platform?

What Are the Popular Tour Platforms that PFRE Readers Use?

In: 
01/11/2018
12 Comments
By: larry
John in New Jersey asks: I don't think you have discussed virtual tour creation platforms recently. I currently use TourBuzz.net as my VT platform but I'm wondering what other platforms are out there to choose from? A number of years ago I created a Tours page which you can find by clicking "tours" in the menu bar […]

Does Anyone Use InsideMaps.com?

04/10/2018
6 Comments
By: larry
Ashley in South Carolina asks: Has anyone heard of or used a product called Inside Maps for virtual tours, 2D floor plans, and other products using an iPhone? I've never heard of InsideMaps.com before but as I look through their website, I have to say I feel uneasy about their quality, prices, and approach. Here […]

Tourbuzz As an All-in-One Support Platform

03/08/2018
7 Comments
By: larry
Ray in North Carolina asks: My question is about Tourbuzz as an all-in-one support platform. I am in the process of expanding my service offerings with drone video and altering some business practices (e.g., collecting payment on delivery) and am trying to decide if I should commit to Tourbuzz as my all-in-one platform, or utilize […]

Getting School Information for Any Given Address

27/06/2018
By: larry
Ashley in South Carolina asked: Is there a website that will show a home's location in relation to schools, restaurants and such without having to manually input them? I was looking at Google Maps but didn't see one. Of course, I am old and probably simply overlooking it! This is a feature that is built […]

Significant New Events in the Evolution of 360 Real Estate Tours

14/05/2018
22 Comments
By: larry
Felix in Florida recently sent me a link to a new service that Ricoh, the 360 camera maker has launched for Realtors: Ricoh Tours I've followed the evolution of 360 tours for many years because I used to do 360 tours like the one on the right for all my wife's listings. Back in 2000, it […]

MLS Delivery - An Affordable Option in the World of Virtual Tours and Photo Delivery

In: 
22/01/2018
13 Comments
?MLS Delivery provides an array of services to help photographers create immersive virtual tours, organize, resize, present, and deliver images, as well as manage and notify clients with an easy-to-use interface. After uploading, images are formatted for the web and print, zipped, and displayed on a dedicated client page. If enabled, the system generates an […]
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