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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Featured Real Estate Video by Travis Rowan - Living Maui Media

02/03/2019
13 Comments
By: larry
This week's featured video is by Travis Rowan Living Maui Media. Travis says: I worked directly with the owner of this one-of-a-kind estate to produce both stills and a video that he would then provide to the broker of his choice. Actually, I had a four-minute phone call with him and a few very short […]
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This Week In Real Estate Video - Charlie Gets A Movi M5

03/10/2014
8 Comments
By: larry
Earlier today Charlie Dresen, a Realtor in Steamboat, CO, sent me one of his recent videos he did since he got his new Movi M5. This evening I'll be announcing the winner of the Aug/Sep video contest, but I just had to show this to everyone. Here is what I told Charlie: Very cool! The sequences with […]

PlatinumHD.tv Is Pushing The Boundaries Again - Selling Property With Sex

19/09/2014
29 Comments
By: larry
One thing you can always depend on is our mates at PlatinumHD.tv will always be pushing all the boundaries! They are at it again with this mobile formatted property video that features Australian bombshell Allira Cohrs. They are obviously pushing the technical boundaries with this video. Brett Clements says: First job on the RED Dragon. With a few shots […]

This Week in Real Estate Video - Memories, Moments and Milestones

03/09/2014
3 Comments
By: larry
I haven't done This Week In Real Estate Video for a while, but was inspired to do it this week by a couple of interesting little lifestyle videos by Duncan Schieb and his CREW at PlatinumHD Propvid New York. A Boy and His Dad  This is a great example of how a short lifestyle video can […]

This Week In Real Estate Video #113 – Team Uneek In Orlando

21/06/2014
3 Comments
By: larry
I subscribe to the Team Uneek YouTube channel and yesterday Michael and Nory posted a particularly wonderful example of  their work. I'm always amazed when I watch their work by how artful and creative it is. For me this is a delight in sound and synchronized movement of interesting images. Of course it helps to have a great […]

This Week In Real Estate Video #112 – DSLR Filmmaking Tutorials

07/06/2014
5 Comments
By: larry
I don't know about you but I find that it rather challenging to make the transition from years of shooting stills to shooting video. I'm still working on it. Video is a whole different ball game. A different way of thinking. I'll never forget the first time I tried to shoot video with my new 5DMkII. […]

This Week In Real Estate Video #111 – Real Estate Newspaper Advertising Is Dead

24/05/2014
2 Comments
By: larry
Brett Clements sent me a video he did for Australian Gold Coast realtor  Scott Wagner. The back story that goes with this is: Scott is a single dad who can only afford to work about 25 hours a week. Despite that, he has sold over $33 million dollars worth of Gold Coast property using only […]

This Week In Real Estate Video #110 – Video Contest/Canon Video Lenses?

Video Contest: This month's video contest is progressing nicely. Right now there are five very interesting property videos: 90 Highland Circle Perth Penthouse 59/255 NZ Beach Holiday Rental Dramatic Tuscan Contemporary Queen's Court London Video contest entries will be accepted though May 22. Canon announced two new Lenses this week: The lenses are both ultra wide-angle and […]

This Week In Real Estate Video #109 – Here's An NYC Agent That Believes in Video!

10/05/2014
20 Comments
By: larry
Last Monday a good friend that trades stocks and watches CNBC all day called and told me about the  Hollywood style property video that aired on CNBC for Ryan Serhant's $23M NYC penthouse listing. This gets my nomination for property video of the week! The video was produced by Disco/Fry  & Bridgit Media. The about page in […]

This Week In Real Estate Video #108 – Getting Started In Property Video

03/05/2014
36 Comments
By: larry
I've been getting many questions about getting started in property video. Probably stirred up by the video contest. Many folks want to get started but don't know where to start in video or how to expand from shooting stills. So I thought a discussion about how to get started shooting property video would be appropriate. […]
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