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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Shooting Up from Street Level

12/07/2020
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“I’m fairly new to real estate photography and one of the things that I’m having trouble with is shooting exteriors when the street-level (and my camera) is well below the house. I've tried to correct things in Photoshop but it looks odd. Any suggestions?” Jerry, from Caledon, ON, Canada Hi Jerry. Yes, you’re right. It […]
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How To Manage Challenging Color Casts

09/07/2020
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“Can you please recommend a way to get at nasty color casts? I don’t know if it’s my camera but I tend to have a lot of my shots turning out with this ugly, dingy-looking green. I’d appreciate any suggestions.” Brandy, from Louisville, KY Thanks Brandy. That’s a tough question because I’m not sure you’ve […]

Shoot and Edit a Room in Under 90 Seconds

This process is a slight oversimplification of my typical real estate photography workflow but for the most part, it's the approach I take 90% of the time. I've used this method to shoot thousands of homes in my own market and have been fortunate to test it on much larger homes around North America. In […]

Basic Tips for Maintaining Speed, Efficiency, and Consistency

 "Brandon, over the past few years, I've read that you shoot several homes per day. I've become increasingly busy and I think I have the capacity to do more and make more money. So I have a couple of quick questions for you. First, how much gear do you actually bring to a shoot? I'm assuming that […]

HDR DNG's and Why You Should Use Them

11/06/2020
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Author: Colin Robertson What if I told you that you could dramatically increase the dynamic range of your camera's raw files? This might be old news to many of you, but I was recently reminded that there are a lot of folks who might not understand the difference between HDR and an HDR DNG. "I […]

6 Tips for the New Real Estate Photographer.

06/08/2019
7 Comments
Bill from Texas writes: "I'm relatively new to real estate photography and I'm finding that the learning curve is very steep. I've been able to find plenty of information from numerous sources online, but there seems to be a lot of conflicting advice from what gear to use, to what technique is best, to how […]

Photoshop Technique: Using Color Blend Mode for Color Corrections

04/04/2019
11 Comments
? When shooting interiors, we frequently run into problems associated with color contamination. Whether it's a strong color cast, glare on a glossy or reflective surface, or even stained or blemished flooring or furnishings, there's one trick I use all the time in my workflow to help me correct those issues: Color Blend Mode. The […]

POLL: What Is Your Main Lighting Technique for Real Estate Photography?

13/09/2018
12 Comments
By: larry
A couple of days ago, I ran across Matthew Stallone's great little tutorial on HDR vs. Multiflash real estate photography. It made me think of how much real estate lighting techniques have changed over the past few years and how it may help someone starting out in this field to get a big picture overview […]

Summary of Color Correction Techniques by Nathan Cool

Tim in Orange County, California asks: What video tutorial do you recommend that shows you how to remove ugly color casts from white walls? The tutorial I like the best is this one by Nathan Cool. Nathan shows how to do it if you remembered to use a gray card and also if you forgot […]
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