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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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A Real Estate Photography Marketing Success Story

02/01/2019
12 Comments
By: larry
There's always a lot to be learned from studying real estate photography success stories. It's been a while since I've posted a success story but recently I ran across one that is worth passing on. Remember, this is one person's approach in one location. There is no one way to build a successful business. Here is […]
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How Scott DuBose Combines Efficiency and Quality

18/09/2018
22 Comments
By: larry
I just got around to listening to Rich and Brian's interview with Scott DuBose. I was particularly interested in this interview with Scott because he has been participating in the PFRE blog community for a very long while. Scott won Photographer of the Month for January 2012. I think Scott is a great example of […]

An Update on a Great Success Story!

12/08/2017
5 Comments
By: larry
Earlier this year, I posted this success story about a young photographer named Christian Knutti from Youngstown, OH, who started Real Estate photography when he was a senior in high school. Just recently I got an update from Christian so I thought I'd pass it along: Hi Larry, I just wanted to let you know […]

A Real Estate Photography Success Story from Boston

01/04/2017
26 Comments
By: larry
Marek Biela, a long time PFRE reader in Boston was recently telling me about his real estate photography business. Marek describes his business as follows: I started a Real Estate Photography business in Massachusetts over 6 years ago. I would say that it took me about a year to realize that if I want to […]

A Great Success Story that I Have to Pass On!

23/03/2017
7 Comments
By: larry
Last week, I ran across a real estate photography success story that I have to pass along. Success stories like this keep me going and are my major form of payment and I'm sure they help beginning real estate photographers too. This success is about Christian Knutti in Youngstown, OH. Christian told me:

A Real Estate Photography Marketing Success Story

13/01/2017
21 Comments
By: larry
There's always a lot to be learned from studying real estate photography success stories. It's been a while since I've posted a success story but recently I ran across one that is worth passing on. Remember, this is one person's approach in one location. There is no one way to build a successful business. Here is […]

As A Photographer How Can You Use Social Media To Promote Your Business?

29/06/2015
By: larry
Peter in New York recently asked: Would you know of photographers who would share their knowledge how they use Facebook, Pinterest, Flickr, and those sites to promote their business. I would love a "how to & why ?". To answer Peter's question my first reaction is to point at a photographer that is doing a great job of […]

Belgian Photographer Nick De Clercq Awarded Qualified European Professional Photographer

13/06/2014
9 Comments
By: larry
Congratulations to long time PFRE reader and PFRE flickr forum participant, Nick De Clercq who last weekend was awarded the title of Qualified European Professional Photographer. Nick won the PFRE photographer of the month back in February 2012 and is a monthly photo contest juror. As you can see from Nick's description below this award is a […]

Real Estate Photography Business Success In Tampa!

Regular PFRE blog readers have heard me talk about Peggy Taylor in Tampa, FL ( here and here). Peggy has been keeping me updated on her business status for the last several years because back in the spring of 2011 I noticed that she was charging $99 per shoot. I started asking questions about her […]

Real Estate Photography Success In A Small Town Market

11/03/2013
8 Comments
By: larry
In talking to readers I find that success stories of other real estate photographers (see the ReaderProfile Category of blog posts) can be illuminating and motivating for those in the process building a business. Since I got in touch with the fact that building a real estate photography business is more difficult outside the large metro […]
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