Archive for the 'Staging & Styling' Category

Two Articles For Your Collection of Marketing Materials

August 28th, 2012

When you write real estate marketing copy for your website, brochures or if you are going to talk to an office full of agents about photography, it always helps to have some authoritative articles. Many of us consider the real estate photography message obvious but in a presentation or marketing copy it just amplifies the message if […]

What’s Important In Staging And Styling A Home

August 2nd, 2011

Joshua Vensel of Atlanta sent me the results of a study performed at Duke University in association with the American Society of Home Staging Professionals that is of interest to real estate photographers. The study results are here. Staging and styling a home is a huge factor in selling a home. And is also a […]

Real Estate Photographers and Stagers – A Mutual Business Opportunity

May 16th, 2011

I recently got a question asking what to charge a Stager for reuse of some photos for the stager’s web site. I realized that it’s been a long time since I’ve talked about the potential synergy between real estate photography and staging. In upper-end interior photography stagers, frequently called stylists almost always are an integral […]

Virtual Staging: Is It A Viable Product For Real Estate Photographers?

February 22nd, 2011

Last week I was talking to Kris Bjarne Haug, a real estate photographer in the Greater New Orleans area and noticed that Kris has a site dedicated to his virtual staging product. I’ve gotten mixed feedback from agents and photographers on this subject so I was anxious to get Kris’s perspective on how things were […]

Synergy Between Real Estate Photography and Staging

December 22nd, 2008

A friend who is starting a home staging business recently ask me about how to go about marketing her business to real estate agents. Even though I’ve written before about the affinity between home staging and real estate photography before I’d never thought about how home staggers and real estate photographers have exactly the same […]

Working With Your Local Stager: Mike Martin’s Success Story

February 2nd, 2008

A week ago I did a post about how real estate photographers should get to know the stagers in their area and work together promoting each others services. One of the reasons is good agents use stagers and these are the very same agents that are likely to appreciate good photography. So why not promote […]

Real Estate Photographers; Team With Stagers

January 22nd, 2008

I want to amplify and expand on a comment that Justin Soles made on yesterdays post. There’s probably no more potentially symbiotic relationship as that between a real estate photographer and a stager. The stager needs to have photographs to document what they do (they base their business on before and after shots) and a […]

A Before and After Staging Story

September 3rd, 2007

John Grow over at sent me a link to some before and after staging photos from a before and after staging shoot that he did. Click on the photo above to see the whole series of before and after photos. We always hire a stager when faced with listing a vacant home because we’re […]

Staging, Styling and Good Marketing Photography

March 4th, 2007

I like to look through the Wall Street Journals real estate site occasionally to see the upper-end homes that are marketed in their home of the week feature. Considering that these homes are moving slowly these days (Ben Casselman reports that only 14 of the 46 these homes of the week have sold in 2006; […]

Making Every Pixel Count – Article in New York Times

February 12th, 2007

Marc Lacoste just pointed out an outstanding article to me that was published in yesterdays (Sunday Feb 11, 2007) New York Times. This is the kind of article that Real Estate Photographers should make copies of and pass out to their clients. It’s a sales presentation for hiring a Professional RE Photographer. This also great material […]

Home Preperation Check List for Photographers and Realtors

December 17th, 2006

Dawn Shaffer, a real estate photographer that works in the Vancover, WA and Portland, Oregon area left a significant comment on one of the Staging and Styling posts. Dawn says: “We provide a list of tips for the homeowner to follow before we arrive. You’re welcome to “rip it off” (across the bottom you can […]