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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” ...

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Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Conference
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Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Upcoming

PFRE Conference 2020

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Latest News

Stream the Entire 2020 PFRE Virtual Conference Now!

On November 20th and 21st 2020, 537 attendees from 21 different countr ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

Purchase Full Conference Replay Here Here are the remaining 13 present ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

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Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Directory

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Sponsored Post Saturday - Aryeo 2.0 Launch

10/07/2020
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Aryeo team here! Some of you may know us, but for those of you who don't, here's a fun commercial we put together for the PFRE conference last year. We're long time readers of PFRE, and now first-time posters! We wanted to let everyone know about a virtual event we are streaming on Friday, July 17th, at 12:00pm EST. The event is the launch of our […]
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Standing Out in a Complex Marketplace

12/06/2020
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Sponsored Post Saturday - HDPhotoHub When Toronto-area business owner Herman Sham made the switch to HDPhotoHub, he immediately added an HDPhotoHub property website to all his photo and media packages. The property sites included a marketing kit with social media sharing options, and Herman soon discovered that “whether agents used these extra marketing tools or not, […]

Real Estate Photography Contract Template Now Available From Shooting Spaces and Rachel Brenke (The Lawtog)

22/02/2020
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Sponsored Post Saturday - Shooting Spaces Author: Brian Berkowitz Since meeting Rachel at the inaugural PFRE Conference in Las Vegas in November, we have been working with her to develop a contract template that real estate photographers can use to overcome some of the issues we face on a daily basis. During her lecture at […]

What to Consider if You’re Looking for a New Technology Partner for Your Real Estate Photography Business

15/02/2020
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Sponsored Post Saturday - HDPhotoHub Author: Herb Dierks, CEO HDPhotoHub For nearly 10 years, Chris Crummitt has owned and run Picture Perfect, a Maryland-area real estate photography and virtual tour company. She understands continued success depends on being able to deliver her customers the best products and a simple, streamlined experience. When her former technology […]

Sponsored Post Saturday: Introducing Show & Tour // Software For Real Estate Photographers // Discount for PFRE Readers

[vimeo 363704079 w=640 h=360] (Having trouble viewing the video? View it here.) What Is Show & Tour? Show & Tour is a cloud-based software (currently in beta) built for real estate photographers, videographers, and virtual tour providers. The purpose? To help you deliver projects in a more professional and client-friendly way, as well as help […]
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