PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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How to Deliver Your Projects Like a Pro

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Live Examples.... Project Delivery Pages Real Estate: Real Estate: Multi-Family: Senior Living: Property Websites Real Estate: Real Estate: Residential Architecture: Commercial Architecture: Media Players Real Estate: Home Builder: Multi-Family: Custom Skins Real Estate: Senior Living: Commercial Real Estate: (password is “password”) […]
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Sponsored Post Saturday - Aryeo 2.0 Launch

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Aryeo team here! Some of you may know us, but for those of you who don't, here's a fun commercial we put together for the PFRE conference last year. We're long time readers of PFRE, and now first-time posters! We wanted to let everyone know about a virtual event we are streaming on Friday, July 17th, at 12:00pm EST. The event is the launch of our […]

Standing Out in a Complex Marketplace

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Sponsored Post Saturday - HDPhotoHub When Toronto-area business owner Herman Sham made the switch to HDPhotoHub, he immediately added an HDPhotoHub property website to all his photo and media packages. The property sites included a marketing kit with social media sharing options, and Herman soon discovered that “whether agents used these extra marketing tools or not, […]

The Value of Staging--Sponsored Post Saturday

Author: Christa Rainey Risk is to reward what staging is to real estate. The same analogy could be awkwardly applied when it comes to what clothes are to a naked body! Without the right pieces and accessories, the less than perfect aspects become the focus… of the home, that is! (Okay, moving on...) So according […]

Real Estate Photography Contract Template Now Available From Shooting Spaces and Rachel Brenke (The Lawtog)

Sponsored Post Saturday - Shooting Spaces Author: Brian Berkowitz Since meeting Rachel at the inaugural PFRE Conference in Las Vegas in November, we have been working with her to develop a contract template that real estate photographers can use to overcome some of the issues we face on a daily basis. During her lecture at […]

What to Consider if You’re Looking for a New Technology Partner for Your Real Estate Photography Business

Sponsored Post Saturday - HDPhotoHub Author: Herb Dierks, CEO HDPhotoHub For nearly 10 years, Chris Crummitt has owned and run Picture Perfect, a Maryland-area real estate photography and virtual tour company. She understands continued success depends on being able to deliver her customers the best products and a simple, streamlined experience. When her former technology […]

Sponsored Post Saturday--Fullframe Systems Is Hiring

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Full Frame Systems, LLC is a subscription-based software solution for Real Estate Photography companies. We have an extensive feature and toolset that streamlines workflows specifically for this industry. From ordering and scheduling to media delivery and listing marketing collateral, our platform is a proven and growing business. We are now looking for another team member […]

Sponsored Post Saturday: Introducing Show & Tour // Software For Real Estate Photographers // Discount for PFRE Readers

[vimeo 363704079 w=640 h=360] (Having trouble viewing the video? View it here.) What Is Show & Tour? Show & Tour is a cloud-based software (currently in beta) built for real estate photographers, videographers, and virtual tour providers. The purpose? To help you deliver projects in a more professional and client-friendly way, as well as help […]

Sponsored Post Saturday: Zoner Photo Studio

For many photographers, Zoner Photo Studio might be the proverbial new kid on the block. But ZPS is actually a long-time player in the world of digital photo editing. With a streak of massive feature upgrades in the past couple of years, there has never been a better time to put it on your radar. If you've ever asked yourself, "How can I speed up my workflow?", then keep on reading and have a look at some of the new features that ZPS has to offer for Windows.
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