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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Person showing how to use 360 camera

Regular cameras already provide cool snapshots of the world around us, but a 360 camera is a different beast. That said, they come with a little bit of a learning curve.  This article will take you through how to use a 360 camera and how you can g ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Introducing HD PhotoHub

03/11/2018
4 Comments
? Answers to Three Questions that Just Might Help You Build Your Real Estate Photography Business from HDPhotoHub on Vimeo. Background Herb has been pioneering marketing technology for real estate photography since 1997. While Chief Technology Officer and then CEO for TourFactory, he drove innovation there for 18 years. The only thing he loves more […]
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Does Anyone Use InsideMaps.com?

04/10/2018
6 Comments
Ashley in South Carolina asks: Has anyone heard of or used a product called Inside Maps for virtual tours, 2D floor plans, and other products using an iPhone? I've never heard of InsideMaps.com before but as I look through their website, I have to say I feel uneasy about their quality, prices, and approach. Here […]

What Software Do You Use to Create Floor Plans?

10/05/2018
10 Comments
Manny in New York asks: What Floor Plan creation software or app do you recommend? There are so many out there, it's hard to choose. Another similar question from Julian in Ontario: Any recommendations on floor plan drawing (hardware and software)? I am thinking of it for side work as real estate photographer. Janice, a Realtor […]

What Are the Best Alternatives for 3D/VR Platforms for Real Estate?

31/03/2017
Peter in Calgary asked the following question: I've looking at Planitar iGuide and Matterport. I would love to hear yours and the groups' thoughts on one vs. the other. Since iGuide doesn't have pricing on their website, I have emailed Planitar regarding their pricing. Their camera is doubled that of Matterport. I am not a […]

New iPad App And Added Structure Sensor Does 3D Room Scans

02/12/2016
11 Comments
Last week there was an article in Wired about a new iPad App that does 3-D scans of rooms. The article says:

What Is A Good Way To Host 360 Images For Real Estate In A Tour?

18/11/2016
11 Comments
George in Maryland wants to know how to host 360 images. He says: I purchased the Theta S in order to capture still 360 degree spherical images at reasonable expense. The captured digital 360 degree images are save as JPEG images. What can I use to create a slideshow utilizing several of these images that […]

What Floor Plan Creation Software Do Real Estate Photographers Use?

07/07/2016
13 Comments
I've had some questions in the last few months asking besides, Matterport, what are the top software applications for creating floor plans. Since it's been over a year since we talked about floor plans I thought I'd do a poll this time. The poll has all the floor plan software that was discussed in the […]

Shootly - An Uber Like App For Real Estate Photographers and Clients

25/04/2016
13 Comments
Updated 6PM Pacific, 4/27/2016: This last week Aric, a PFRE reader in NYC pointed out a short podcast that talks about Shootly, a new IOS App that allows people to hire professional photographers much like you would hire a cab with the Uber App. The podcast focuses mainly on the Dronography (Drone photography) part of the App […]

What Is Currently The Best Software For Making Floor Plans?

30/11/2015
Ken in Toronto asks: I've decided to start doing floor plans for real estate. Can you suggest what the best floor plan drawing software is? Thanks. First of all here is a link to the posts we've done in the last few years here on floor plans. Which floor plan product you provide depends first […]

OnOne Plugins May Be A Photoshop Replacement For Real Estate Photographers

28/10/2013
A couple of weeks ago I attended Matt Kloskowski's Lightroom workshop in Portland and during the lunch break OnOne Software gave a demo/presentation of their up coming Perfect Photo Suite 8 that is scheduled to be released sometime in November 2013. Click here to want to participate in the public Beta of this software (free beta […]
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