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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Have you ever walked into a room because you had to go get something and by the time you got there, you forgot what you were supposed to get? I don't know about you but this happens to me all the time! It's happened so frequently lately that I started ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Upcoming

PFRE Conference 2020

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Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

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Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Directory

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Update to The PFRE Real Estate Photography Directory

03/09/2015
11 Comments
By: larry
Back in March of this year we dropped the yearly reoccurring payment aspect of registering for a listing in the PFRE Real Estate Photographers Directory. We didn't announce this change until now because it only affected those that had set up a reoccurring registration. We also wanted to make sure that all the reoccurring payments in PayPal […]
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The Latest In The Evolution Of The Real Estate Photographer/Videographer Directory

04/07/2013
9 Comments
By: larry
I wanted to bring up the PFRE Real Estate Photographer Directory again because back in mid-May when we launched this new version of the directory there were a few problems where directory registrations would not be successful if you ran into an error entering your data. We have that  fixed now so if you had […]

The New PFRE Worldwide Directory Is Up And Running Check It Out

12/05/2013
2 Comments
By: larry
Now that the new directory is up and running I wanted to point out some of the cool new features of the new directory: Three types of entries: Just as it's been for years, there are three types of entries. Standard, Winner (Photographer of the Month winners) and Premium.  Premium entries show up at the […]

Update Inprocess To The Worldwide PFRE Real Estate Photographer/Videographer Directory

08/05/2013
2 Comments
By: larry
The Worldwide PFRE Directory started out as a spreadsheet in 2006. We've made several upgrades to it over the years, and today Cristi,  my "WordPress mechanic", is in the process of implementing the latest upgrade/redesign to the directory. Here are some of the important features of the new design: The primary goal for the directory […]

Real Estate Photography Directory Improvements

24/03/2010
2 Comments
By: larry
The Real Estate Photographer's directory continues to be the PFRE blog's highest traffic page (other than the front page). It currently averages about 3600 visitors a month. Which means there are around 120 agents a day using the directory to find a real estate photographer. The reason for this is because the PFRE blog and […]

Real Estate Photographer Directory Space is Limited

22/09/2009
7 Comments
By: larry
The outage that the real estate photographer directory had last week (the page wasn't down, I just couldn't add entries for a few days) confirmed my fears that the size of this kind of static directory page is limited. The size is limited by the maximum available memory on the PFRE blog's WordPress server. I […]

Temporarily Not Accepting Directory Registrations

11/09/2009
No Comments
By: larry
Last night when attempting to ad another entry to the Real Estate Photographer's Directory I discovered that I can no longer edit the directory page. So until I get this problem fixed I'm sorry to say I have to temporarily stop accepting directory registrations. The problem is do the fact that the directory page has […]

A Fantastic Thing Happened On Friday

08/06/2009
9 Comments
By: larry
I was working away on Friday when my Google chat came alive and a friend told me he was going to "make my day". And indeed he did! He'd managed to pick up the PhotographyForRealEstate.COM domain for me in an auction. So I now have the .com domain for PFRE in addition to the .net […]

New Types of Real Estate Photographer Directory Entries

08/02/2009
12 Comments
By: larry
At the request of directory customers I've created two new types of REP directory entries: A premium directory entry: Back in October Vicaso asked to buy a special directory entry at the top instead of having a directory entry for each office. So the help of the Vicaso I came up with the premium directory […]

New Process For Choosing Real Estate Photographer of Month

15/06/2008
2 Comments
By: larry
I'd like to start a process that gives broader participation in choosing the PFRE photographer of the month. I think this would make this award much more meaningful and significant if the choice was made with in a more collaborative way than just me sitting here in my swivel chair making a unilateral decision based […]
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