Archive for the 'Real Estate Photography 101' Category

In Pursuit Of The Money Shot

January 5th, 2014

In real estate photography there’s one shot that is as important as all the others put together. The primary exterior shot. Most MLS’s (but not all) require this first shot in the listing photos to be an exterior shot. It’s the shot has the potential to grab the buyers attention and motivates them to look […]

The Most Popular Lens For Real Estate Photography: Canon 10-22mm

December 17th, 2013

After watching the poll on the lens table for many years, I can’t help from commenting on the results. I’m totally stunned that the Canon 10-22mm is the most popular lens, and it has been for the entire three or four years I’ve had a lens poll. Not that it isn’t a great lens, it […]

The Real Estate Photography Business Is Cyclical – Plan For It

November 13th, 2013

This is not news to anyone that has been close to the real estate business for a while. However, I thought it would be useful to talk about this subject for those building their business in real estate photography. The message is: the real estate photography business is very cyclical because the number of listings […]

Target Your Real Estate Photography Marketing

November 11th, 2013

I’ve talked to several people recently that are building their real estate photography business, and have talked about doing general, non-targeted type marketing. I think it’s worth raising the fact again that as a real estate photographer building your business targeted marketing should be your top priority. Here’s why: Your potential clients (listing agents in a specific […]

Basics Of Elevated Exterior Photography For Real Estate

November 4th, 2013

The post last week on Jeffery Hogue’s bucket truck stirred up a lot of discussion about elevated shots. Clearly a large part of what Jeffery gets out of his bucket truck is advertising and visibility. Iran Watson does a good job in the comments explaining why a truck like this doesn’t make sense for everyone. However, I […]

Inexpensive Light Stand For Small Flashes – Ideal For Real Estate Photography

October 14th, 2013

A couple of weeks ago on my Real Estate Photographer Getting Started List, Harold commented  about the Aiptek ZAC-STD-5 tripod and how it was an inexpensive light stand for small flashes. The reason this is important for real estate photographers that use small flash for lighting, is that you want to put small flashes on light […]

Use Manual Flash And Manual Exposure For Real Estate Photography

October 8th, 2013

I get questions from people getting started in real estate photography about flash equipment that indicate that one of the things not very well understood is that the best way to use flash for real estate is to use flashes in manual mode. As usual, refer to the Interior Lighting With Multiple Strobes post for […]

Real Estate Photographer Getting Started List

September 29th, 2013

One of the most common questions I get asked is what do I need to get started as a real estate photographer or agent shooting their own listing photos?  I want to have a post I can refer people to that lists specific items. So here it is: DSLR: $200 used – The main reason you […]

New Video Tutorial On How Sensor Size Affects Focal Length

August 19th, 2013

Simon Maxwell, our man in London, has just released a brand new video tutorial on how sensor size affects the effective focal length of your lens. This subject is a huge issue when you are getting started in interior photography in that the less expensive DSLRs that a beginner will want to purchase will have […]

An Essential Step In Learning Real Estate Photography

July 30th, 2013

Some PFRE readers may not realize what an essential step participating in a group like the PFRE flickr group is to learning real estate photography. You may think you are doing great but until you compare what you are doing to others in the business and get some peer review of your work you can’t […]

So You Want To Be A Real Estate Photographer – Updated

July 14th, 2013

What is real estate photography? A large part of selling a property these days is about making it look good online. A property that looks good online will attract more potential home buyers to come look at it in person. Nowadays all real estate transactions start online. Real estate photography is photography that gets potential […]

Lightroom 5: Everything You Need To Get Started In Real Estate Photography

July 10th, 2013

It’s been a month since Lightroom 5 was released and I have to say I really like this version! In previous versions of Lightroom my inclination was to take a round trip to Photoshop to straighten verticals that were any more than slightly out of vertical because I was just more comfortable with vertical straightening in […]

The Real Estate Photography 101 Category And FAQ Page

July 9th, 2013

Every week I try to do one post that focuses on some aspect of the basics of getting started in real estate photography because it’s very clear from many of the questions I get that there is a bunch of people out there just starting at building a business as a real estate photographer. Over […]

Flash For Beginners – Why You Eventually Really Do Need To Use Flash

June 9th, 2013

Various polls that I’ve done indicate that roughly half of real estate photographers use small flashes in their shoots. I feel particularly qualified to talk about how people try to avoid using flash because even though I purchased my first flash (an SB-26) for real estate photography work in about 1995 I managed to avoid […]

The Yongnuo YN-560-III – Trigger Optically Or With RF602/603 triggers

June 5th, 2013

A while back I did a post on the YN-560-II, and how it is a good all around manually triggered flash that you can use if you are using Scott Hargis’s Lighting Interiors manual flash technique. For details see Lighting Interiors e-book or Scott’s Lighting Video series. The YN-560-III that was introduced in January of 2013 […]