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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Conference 2020

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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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How Do You Deliver Photos to Maximize Efficiency?

Daniel in Atlanta, GA writes: “I’m getting quite a few commercial jobs and their needs are different than for real estate agents. These clients actually need to see all that I’ve shot, so they can choose the best images for their marketing efforts; not necessarily the best-looking images. So I need a good photo proofing […]
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What Are Some Different Ways You’ve Secured Flashes to Door Tops?

Author: Tony Colangelo One of the first “tactics” that many, if not most, of us learned when we started to use flash, was to secure a flash to its kickstand and then place it carefully on the top of a door, in whatever room we were shooting. It’s a great way to add flash to […]

How and When You Should Use HDR

You took a photo of a property on a sunny day and were excited to get a vibrant image. Instead, thanks to your camera’s limited dynamic range, you get a washed out and underexposed image. Frustrating! Try high dynamic range imaging (HDR) to correct this and get the ideal photos that you want. HDR produces […]

Jpeg vs. Raw--the Debate Rages On

Robert from Alabama writes: I'm relatively new to photography in general but the real estate side of things is really starting to pick up. I find myself shooting 4-6 homes per day and it's starting to take a toll on my storage devices.  Do I really need to shoot raw or will jpeg suffice? If […]

Getting Started Shooting Real Estate with a Sony A6xxx

16/01/2019
9 Comments
By: larry
?Karen in Sunriver, OR says: I'm a licensed agent and general contractor in California; although I currently live in Sunriver, OR. Since the passing of my husband a few years ago, and needing to support myself, I am looking to switch gears. I've always had a good eye for design, have an appreciation for real […]

What Is a Good Camera Body for Getting Started in Real Estate Photography?

Kevin in Arizona asks: I'm just getting into real estate photography and love your website. I'm deciding on a low cost entry level camera. Canon has the SL2 refurb on sale for $400, which is the least expensive camera they have in stock that is sufficient and has good Auto Exposure Bracketing (AEB) features. My […]

First Steps for Getting Started in Real Estate Photography

09/07/2018
15 Comments
By: larry
Jessica in California says: I am a real estate agent and just started to shoot interior images for my listings. I am practicing ISO, exposure, and aperture. Any advise you can give me would be appreciated. The first step when you are getting started is to understand the various approaches to interior photography and decide which […]

The Norwegian Version of What Real Estate Agents Need to Know about Photography

07/07/2018
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By: larry
Thanks to Trine Bretteville at RoomSketcher.com for translating, What Real Estate Agents Need to Know about Photography into Norwegian. With the addition of Norwegian, this free resource of real estate agents is now available in eight languages: English, Russian, German, Italian, Ukrainian, Croatian, Spanish, and Norwegian. Click here to download this e-book in any of these […]

Recommended Gear To Get Started In Real Estate Photography

As a follow up to some of the input I got on my post about what readers would like to see me change on the blog, I'm updating my page where I recommend gear for people getting started in real estate photography. The new page is here. The suggestion was that rather than recommending just […]

Wayne Capili's Presentation On Getting Started In Real Estate Photography

Last week on Christmas eve Wayne Capili posted this little Spark presentation on Facebook about getting started in real estate photography. While I've done posts about Wayne's real estate gear before I think this little presentation is important because:
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