Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The January PFRE Photographer of the Month and Videographer of the Month contests are now open. The theme this month for still photos is 'Twilight/Golden hour exterior shot'. Kristine Kohl won the January 2020 contest with this great photo. This is pro ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Register Now
blue-triangle-element

Latest News

Stream the Entire 2020 PFRE Virtual Conference Now!

On November 20th and 21st 2020, 537 attendees from 21 different countr ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

Purchase Full Conference Replay Here Here are the remaining 13 present ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Congratulations To Tony Colangelo - His Photos Helped Clients To Win 2015 Gold CARE Award

07/11/2015
17 Comments
By: larry
This last week Tony Colangelo in Victoria, BC told me that his photos helped four of his clients win the top prize in the 2015 CARE Awards. The CARE awards are a big event for the Victoria Residential Builders Association. Tony said: Last week, the largest professional builders' association on Vancouver Island (the Victoria Residential Builders […]
Read More

Congratulations To Peggy Taylor And The FastPix Team In Tampa Bay!

Congratulations to Peggy Taylor and her team in Tampa Bay. Peggy announced another milestone in her real estate photography business - she is retiring an passing on her business to her sister. Long time PFRE readers already know Peggy because I've been doing posts about her business success for many years. I also have her […]

The Scandinavian Style Of Interior Photographer Jonas Berg - Gothenburg Sweden

31/03/2015
By: larry
This months PFRE photographer of the month contest had a photo that really captured my interest. The photo was by Jonas Berg of Gothenburg, Sweden. Click on the photo to the right to see a large version of Jonas' contest submission. What caught my interest about this image was how uplifting the light in the room was. […]

Checkout PrimePhoto.de By Oliver Zielinski In Berlin

Oliver Zieliski took me up on my offer to translate my free e-book, What Realtors Need To Know About Photography. It's now available in German on Oliver's site. All you English speakers, don't be intimidated by the fact that Oliver's site is in German. If you use the Chrome browser it will recognize what language the site […]

Sacramento Real Estate Photographer Brian Kellogg Appears On KCRA TV

30/05/2013
By: larry
Long time PFRE reader and PFRE flickr group participant Brian Kellogg of Sacramento, CA was called by his local KCRA TV station and invited to participate in a news piece they were doing on real estate photography. Of course he said, "yes". Here is the resulting TV piece. Good show Brian! So how do you […]

Congratulations Peggy Taylor: FastPix Photography Services For Real Estate

09/08/2012
17 Comments
By: larry
If you've been a PFRE reader and/or a PFRE flickr group participant for the last few years you probably already know Peggy Taylor in Tampa, FL. I've featured Peggy several times in the last couple of years (here , here and here) and she has been an active participant in the PFRE flickr group for several years. Yesterday […]

Real Estate Photography In Poland By BlackBee Home Marketing

05/03/2012
1 Comment
By: larry
Lukasz (Lucas) Cichowlas of Blackbee Home Marketing in Poland is taking an innovative approach to real estate photography and home sale sales compared to other traditional Polish real estate agents. Lucas describes his business as follows: I'm 26 years old and I've started job as real estate agent 2 years ago. In the beginning I didn't […]

A Real Estate Photography Report From The Far North- Getting to a Shoot on Skis

28/02/2012
By: larry
Karl Inge Punsvik, of Narvik, Norway sent me some skies for the PFRE sky library. Karl is an advocate of sky replacement because he says he says he doesn't see much real blue sky. Just for a geographic reference Narvik, Norway is  North of Iceland, farther north than Nome, Alaska and just across the Norwegian Sea from […]

A Real Estate Photographer Success Story From Charlotte, NC

Yesterday I answered several emails from struggling real estate photographers complaining about how tough it was out there and how hard it was to compete and answered some blog post comments that suggested that what I was preaching was totally unrealistic. It takes more than that to get me off message, but I was starting […]

Real Estate Photographer Russell Freeman Talks About What Worked For Him In LA

This weekend I talked to Russell "Rusty" Freeman who has been a long time PFRE reader. Rusty has been building and operating a real estate photography business in the LA for a number of years. Long time readers will remember many of the posts we've done about Rusty (just type "rusty" in the search box […]
End of Content
magnifiercrossmenucross-circle