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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Sky replacements have been a big part of real estate photography for years. Luminar 4 has had a good sky replacement feature for a while now and Adobe Photoshop just joined the party. Photoshop: Credit to Stallone Media https://www.youtube.com/watch?v= ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Pursuing Success in Real Estate Photography - A Few Thoughts From Brandon Cooper

14/06/2016
9 Comments
By: larry
This is a guest post by Brandon Cooper of realpics.ca: I’m writing this article today for a couple of reasons. First and foremost, to offer a heartfelt “Thank You” to everyone in the PFRE community who’ve shared their good wishes, prayers and support to me and my family, as we try to rebuild our lives […]
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Congratulations To Tony Colangelo - His Photos Helped Clients To Win 2015 Gold CARE Award

07/11/2015
17 Comments
By: larry
This last week Tony Colangelo in Victoria, BC told me that his photos helped four of his clients win the top prize in the 2015 CARE Awards. The CARE awards are a big event for the Victoria Residential Builders Association. Tony said: Last week, the largest professional builders' association on Vancouver Island (the Victoria Residential Builders […]

An Update From Artez Photography - The Dominguez Family In Nanaimo, BC

A few days ago I heard from Mia Dominguez, the Mom/CEO of Artez Photography Corporation in Nanaimo, BC. Artez Photography is a very successful family run real estate photography and video company in Nanaimo. I've been following their success for many years. Here's a post where we first described their success back in 2011. Mia and […]

Listen To Fred Light Tell The Story Of Building His Real Estate Photography/Videography Business

Many long time PFRE readers have read about Fred Light and his real estate video company Nashua Video Tours here before.  Fred is a pioneer in this business and is most well known for his video walk-throughs of real estate. This 55-minute interview on the Digital Convergence Podcast is well worth listing to for anyone […]

Congratulations To Peggy Taylor And The FastPix Team In Tampa Bay!

Congratulations to Peggy Taylor and her team in Tampa Bay. Peggy announced another milestone in her real estate photography business - she is retiring an passing on her business to her sister. Long time PFRE readers already know Peggy because I've been doing posts about her business success for many years. I also have her […]

The Scandinavian Style Of Interior Photographer Jonas Berg - Gothenburg Sweden

31/03/2015
By: larry
This months PFRE photographer of the month contest had a photo that really captured my interest. The photo was by Jonas Berg of Gothenburg, Sweden. Click on the photo to the right to see a large version of Jonas' contest submission. What caught my interest about this image was how uplifting the light in the room was. […]

Interview With Ethan Tweedie In Hawaii - Rapid Success In Interiors Photography

05/02/2015
1 Comment
By: larry
Last week Ethan Tweedie sent me this link to the interview that IntrepidNow.com did with Ethan on a recent podcast.  Click on the play symbol just above Ethan's photo (on the InterpidNow.com site) to listen to the interview right in your browser. Most long time readers know Ethan for his frequent entries in the PFRE photographer of […]

Mark Reibman Wants To Help You With Your Post Processing

14/07/2014
8 Comments
By: larry
I've been talking to Mark Reibman recently who is one of the original PFRE blog readers and original members of the PFRE flickr forum. Mark was a real estate photographer in the Seattle area back when I started the PFRE blog in 2005. Mark is now living in Phnom Penh, Cambodia with his wife and […]

Ray Alley: Internationally Known Marine Photographer And Real Estate Photographer

20/02/2014
1 Comment
By: larry
Recently after sending Ray Alley, of Port Stephens, NSW (2 hrs north of Sydney), a new download link for Lighting Interiors, Ray showed me some of his marine wildlife work. Pretty amazing! Port Stephens attracts $10M from 50,000 whale watchers a year so this is what got Ray involved in shooting marine wildlife until 2009 […]

Realtor Jeffrey Hogue Is Passionate About Real Estate Photography

13/02/2014
13 Comments
By: larry
I have to say I don't know of many Realtors that are as passionate about doing quality real estate marketing still photography for his listings as Jeffrey Hogue in Berks county Pennsylvania. Long time PFRE readers know Jeffrey from my past coverage of his bucket truck that he uses for aerial photography without having to worry […]
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