Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Registration not open yet
App Store
blue-triangle-element

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

The Myth of “10,000 Hours”

23/03/2020
5 Comments
I’ve been trying to implement some professional development time during this quiet spell. So, I’ve started down the path of trying to catch-up on all the podcasts that I’ve bookmarked. In one of the podcasts that I listened to, the guest, a world-renowned architectural photographer, was espousing the value of experience and practice. To make […]
Read More

The Customers You Want (Part 4): Trust As The Cornerstone to Long-Term Relationships

During my time in Las Vegas at the PFRE Conference, I had an interesting chat with a few colleagues about the three-part series of articles I posted recently on customer service called: The Customer You Want (Part 1, Part 2 and Part 3). We had a great conversation about what factors were most involved in […]

How Early-Career Setbacks Can Set You Up for Success!

Tom, in Louisville, KY writes: “I’ve been shooting real estate for just under a couple of years and I’m crazy busy, shooting an average of between 7-8 houses a day, most days. I think it’s starting to catch up with me though. Last Monday, each of my scheduled morning shoots went longer than I’d expected […]

How Do I Get in the Zone?

11/10/2019
6 Comments
Author: Tony Colangelo Jessie in Salt Lake City, UT writes: “A couple of weeks ago, I had the best shoot of my life and I ended up with some great shots! The best part of it, though, was how I felt at the shoot because everything just seemed to click. I guess you could say […]

Fighting Complacency

16/09/2019
6 Comments
Author: Tony Colangelo Recently, a friend of mine introduced me to a very interesting podcast library from Jocko Willink, a highly decorated former Navy SEAL officer whose podcasts focus mostly on leadership and discipline. In particular, he sent me a link to a podcast in which Mr. Willink interviewed Lt. Col. Dave Berke, a retired […]
End of Content
magnifiercrossmenucross-circle