PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Sky replacements have been a big part of real estate photography for years. Luminar 4 has had a good sky replacement feature for a while now and Adobe Photoshop just joined the party. Photoshop: Credit to Stallone Media ...



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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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How to Quickly Add Fire to a Fireplace in Photoshop

The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a fireplace. The same process can also […]
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Shoot and Edit a Room in Under 90 Seconds

This process is a slight oversimplification of my typical real estate photography workflow but for the most part, it's the approach I take 90% of the time. I've used this method to shoot thousands of homes in my own market and have been fortunate to test it on much larger homes around North America. In […]

Taking Advantage of "Actions" in Photoshop to Improve Editing Workflow

Bhavani, of Albuquerque, NM writes: "I'm really enjoying doing real estate photography part-time (I'm semi-retired). I don't do enough shooting to warrant outsourcing my photos and to be honest, I'm not really crazy about that idea anyway. I would like to get better at editing though. Especially getting more efficient with my editing in Photoshop. […]

How to Speed Up Performance in Photoshop

Jerry, in Pensacola, FL writes: “My photography business is ramping up nicely but I’m not quite at the point where it makes sense for me, financially, to outsource my editing. I feel that I’m pretty good at the editing side of things but I’ve been finding that Photoshop has been getting slower and slower for […]

New "Object Selection" Tool Coming to Photoshop

Whether you shoot real estate or architectural/interior design, if you do your own editing in Photoshop, then you know there is no way to overstate the importance of making proper and accurate selections within the editing process. While some selection tools are always effective (i.e., pen-tool and polygonal lasso tool), using others like the quick […]

Skylum Announces Luminar 4 with AI Sky Replacements

Reza in Sweden writes: I saw an ad a few weeks ago that says Luminar 4, which is coming out late this fall, will have an AI sky replacement feature. If this technology works well, it could save me a ton of time in post and potentially have a significant impact on our industry. What […]

Addressing Color Casts from Warm Tone LED Bulbs

Andrew, from Northampton, MA, writes: “I have an issue that may be of interest to some of your readers. I find that LED warm tone bulbs are increasingly prevalent in houses. In my raw files, they often give a persistent and unpleasant orange cast to a room. But unlike incandescent bulbs, the cast is very […]

How to Compress Images in Photoshop

Today, I want to talk about everyone's favorite topic: image compression!!! (insert sarcastic clap/eye roll) Although it may not be the most glamorous task, you are going to want/need to compress your images for a couple of reasons. Your client's MLS may not be capable of displaying full-sized files. Or, you're trying to save space […]

Do You Charge for Augmenting Your Images?

Jason in Spokane asks a great question about adding enhancements to the images he delivers to his clients: "I’m pretty sure it’s the same in other marketplaces but here in Spokane, there are a lot of people doing the run-and-gun thing. In order to appear different, they’re starting to deliver things like sky replacements, adding […]

How to Deal with Flash Glare in Windows

? Shooting with flash is probably the best way to deal with overcoming the high dynamic range challenge when shooting interiors. But there are some challenges that present themselves often when using flash and we all tend to develop techniques of our own to deal with them. One of those challenges that I come across […]
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