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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Conference 2020

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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Directory

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Covid-19: A Wake Up Call for Real Estate Marketers

15/04/2020
27 Comments
Author: Charlie Dresen Real estate is changing and no one is looking back. Therefore, agents and any industries that support the real estate community––photographers to videographers to stagers, all need to be aware as well. I see this as an opportunity––a differentiator to set your business up for success. Real estate is a service industry […]
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Taking Advantage of Detail Shots in RE Photography

11/09/2019
10 Comments
Author: Tony Colangelo Jeanette, in Salem OR, writes: “I’m wondering what you think about the idea of including detail shots as part of the package of photos that I deliver to my clients. I love doing them. They allow me to use more of my own creativity and I find them quite challenging. Are there […]

How Do You “Manage” Bad Weather in Your Photography Business?

10/08/2019
12 Comments
Jason, in Harrisburg, PA, writes: “We’ve had a very wet year here in Pennsylvania. My clients keep cancelling our scheduled shoots on rainy days. I understand why they want nice exterior shots but I really like shooting on rainy days, as I find my interior shots look way better, with no harsh shadows and brutal […]

The Importance of "Being Present"

06/07/2019
13 Comments
Author: Tony Colangelo Jake from Fort Lauderdale, FL writes: “I’ve been shooting for about three years and I average about 15-25 houses a week depending on the time of year. Over the last couple of months though, I’ve lost four of my best and longest standing clients and even though I’ve gotten two of them […]

Is It Time to Start Incorporating Smartphone Cameras into Our Work?

Over the past two or three weeks, I’ve been thinking about smartphone cameras, as my two-year term on my current cellphone will be expiring soon. The more that I started exploring smartphones online, the more those pervasive machine learning algorithms took hold and started bombarding me with smartphone-related advertisements. The one that got my attention […]

Jpeg vs. Raw--the Debate Rages On

Robert from Alabama writes: I'm relatively new to photography in general but the real estate side of things is really starting to pick up. I find myself shooting 4-6 homes per day and it's starting to take a toll on my storage devices.  Do I really need to shoot raw or will jpeg suffice? If […]

Thomas Grubba Reviews Real Estate Photos on Scott Kelby's The Grid Podcast

25/10/2016
9 Comments
By: larry
I got an email this last week from Thomas Grubba telling me about his appearance on KelbyTV with Scott Kelby reviewing real estate photography. The podcast is 87 minutes long but is well worth your time. Thomas critiques a bunch of real estate shots and Scott Kelby tries to make fixes to the photos while […]

A Great Way To Strengthen Your Real Estate Portfolio

24/11/2009
1 Comment
By: larry
I want to point out the valuable service that Scott Hargis is providing over at his blog. Scott is reviewing real estate photography portfolios. For any one that requests a review, he makes 30 minute video stepping through your portfolio (website) giving a detailed discussion of what he likes and doesn't like about your portfolio. […]

The 36 Best Real Estate Photos of 2007

22/12/2007
1 Comment
By: larry
Here are my picks of the top 36 Real Estate Photos from the Photography For Real Estate (PFRE) flickr.com photo discussion group. I selected these 36 photos from the 1258 images that were posted this year. As of today the number of members in the PFRE flickr group is 589. For those of you that […]

The PFRE Flickr Group is an Amazing Opportunity

30/08/2007
By: larry
I've been pleased an amazed at the way the Photography For Real Estate flickr group has been working. This last weekend we went over 300 members on the group. I want to publicly thank Aaron Leitz for proposing this idea and helping me get it started. Earlier this year I'd been looking for a way […]
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