Archive for the 'Photo Technique' Category

What Are These Mysterious Lights in the Sky over Seattle?

December 22nd, 2017

Note: This post has become a PFRE Christmas tradition. It has some good basic photography advice. Aaron Leitz and I both learned from this exercise! I put my Christmas header photo up on the blog recently. This header image has an interesting historical story that goes with it. PFRE blog readers have been trying to […]

I Don’t Need No Stinken Gray Card!

December 13th, 2017

Recently, Brad in WI asked the following: Does anyone use several grey cards in a room to get accurate color balance? There are plenty of tutorials on how to use a single grey card but they frequently have it placed near a window or tungsten light. Frequently, it’s near the edge of the frame which […]

Don’t Charge for Real Estate Photography until Your Verticals Are Vertical

December 5th, 2017

Recently, my wife Levi (a Realtor for 26 years) erupted in laughter at her computer and showed me these photos on an email flyer she had for a listing in Tacoma, WA. What my wife was laughing about was the row of little photos along the bottom that all have wacky verticals. When you line […]

Twilight Exterior Shots – The Most Important Real Estate Marketing Images

October 16th, 2017

Twilight exterior shots can be super powerful in marketing a property. Here’s why: They make the ordinary look dramatic. They attract the viewer’s attention. In the online real estate search, context viewers are presented with a list of search results with a thumbnail (front exterior shot) and a bit of text. A dramatic thumbnail can […]

Are Virtual Dusk Photos Worth Considering as a Real Estate Photography Product?

September 12th, 2017

Today Joanna in PA asked: I’ve been redefining our offerings by creating packages that include pole aerials, drone aerials, and twilights. I noticed that HomeJab is offering virtual dusk photos which are daylight photos processed to look like twilights. It would be an advantage to be able to process photos to look like twilights and […]

Tips for Shooting a Log House Great Room

July 25th, 2017

Brad in Idaho says: I would love some specific advice on one room of a house. It’s a gigantic “great room” and very very dark. There is also a large emphasis on the view. I shot it last year before I knew how to use multiple flashes and was still doing HDR. I was very […]

Will Increased ISO Make Your Images Sharper?

July 24th, 2017

Waldo in South Carolina says: Am I crazy or does shooting with a higher ISO result in sharper looking photos? I accidentally shot a house at ISO 640 instead of my usual 400 and I was surprised how good the photos looked. What causes this? I would have thought effect on sharpness would have been […]

How Do You Light and Photograph a Large Interior Space?

July 18th, 2017

Luciana in Iowa asked: I have been asked to photograph the interior of a commercial property. I went there in advance to see how I would set up my lighting, but honestly I’m having a hard time coming up with a plan. It is a gym with huge open spaces and very high ceilings. I […]

When to Use Detail Shots in Real Estate Photography

June 12th, 2017

Kelly in Georgia says: Can we have a discussion about “detail” photos on real estate shoots? I’ve tried taking some before, and they either end up looking more like design shots or they just look silly and I never end up sending them to my client. If people are taking detail shots, what kind of […]

Delivering a Dramatic Twilight Exterior Shot Doesn’t Necessarily Require a Special Trip to the Property

May 21st, 2017

Rob in Boston sent me an interesting example. He says: Don’t underestimate the value of sky replacement. And for $4, an out of country processor I use from time to time created the “day to dusk” image(to the right). From dreary drab to money shot! I charge clients $50 for a day to dusk conversion like […]

Is There a Trend in Real Estate Photography Toward an Architectural Look?

May 3rd, 2017

Dave in California asks: I have noticed a new trend in real estate photography. Some of the real estate photographers are now producing architectural images for real estate photography prices. They are not using a wide angle lens. Instead, they are taking images of furniture and features. They are not showing details or brightness. It […]

How Do Real Estate Photographers Deal With Windows?

February 28th, 2017

Ginnie asked the following: I am starting to explore real estate photography and have been playing with HDR in Lightroom. When looking at this month’s photo winners, I notice that the views outside the windows are crystal clear. How is that done? Does the photographer use multiple flashes? Any input would be appreciated.

The Importance of Drone Front Exterior Still Photos For Real Estate Marketing

February 8th, 2017

Recently when I ran across J. Hunter Phillips’ Drone shot in the PFRE Flickr group next to his more traditional front exterior shot of the same home, somehow, the possibilities of drone still shots for real estate marketing really hit me. We tend to pay more attention to drone video than still shots but drone still photos […]

Which Interiors Photographic Approach is For You? LR/Enfuse Or Small Manual Flash?

January 11th, 2017

Fred in FL asks: So the big question: I know that you’re high on both Scott Hargis’s and Simon Maxwell’s work. But they have totally different approaches to interior real estate photography. Scott is all about the lighting, whereas Simon is all about using LR/Enfuse to do the heavy lifting and then a little light. […]

Wayne Capili’s Presentation On Getting Started In Real Estate Photography

December 30th, 2016

Last week on Christmas eve Wayne Capili posted this little Spark presentation on Facebook about getting started in real estate photography. While I’ve done posts about Wayne’s real estate gear before I think this little presentation is important because: