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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What Are Your Favorite Real Estate Photography Efficiency Hacks?

13/04/2020
12 Comments
Kelly, from Columbus, GA writes: “I was coming up to the end of my first year in real estate photography and I was starting to get the hang of using off camera flashes before the Covid-19 virus shut everything down. I’m trying to get more of a handle on things; especially related to getting more […]
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Rainy Day Problems

16/10/2019
9 Comments
Lisa from Seattle writes: Living in the Pacific Northwest means dealing with rain for half of the year. I am relatively new to real estate photography and have made the decision early-on to outsource my editing. Being able to offer blue skies on every shoot is a service that my clients love but some days […]

Lighting: When Not to Light a Room

Author: Garey Gomez A big part of real estate photography is becoming comfortable and proficient with a workflow that gets results you want, without taking too much time. Efficiency is the name of the game. Many photographers, myself included, use small strobes to light the interior to overcome the dynamic range and augment the available […]

Taking Advantage of Detail Shots in RE Photography

11/09/2019
10 Comments
Author: Tony Colangelo Jeanette, in Salem OR, writes: “I’m wondering what you think about the idea of including detail shots as part of the package of photos that I deliver to my clients. I love doing them. They allow me to use more of my own creativity and I find them quite challenging. Are there […]

iPhone 11 Announced, but You Shouldn't Worry About Your Job

Author: Garey Gomez Smartphones these days come with absolutely incredible cameras built in. The amount of technology packed into these tiny cameras in our pockets has gotten so good, that in many cases, the quality of the images produced with smartphones is nearly indistinguishable from our "real" cameras upon first glance. Real estate photographers have […]

How to Shoot Dark Wooden Spaces

10/09/2019
7 Comments
Dan in California, writes: "I'd like to hear how most of you deal with wood. Wood on the ceilings, wood on the walls, wood on the floors. Many homes we shoot, and some commercial buildings have cedar or knotty pine ceilings, including more and more of the $1 million+ homes we work on. We also […]

Advice for a Shooter’s First Twilight Exterior Shot

02/08/2019
4 Comments
Francine, of New Orleans, LA, writes: “Help! I’m two months into doing real estate photography and I’ve just been asked to do my first twilight exterior shoot, three days from now. My client says she only wants one photo (phew!) but I’m really nervous because she said she wants a "special" shot! Do you have […]

Do You Charge for Augmenting Your Images?

Jason in Spokane asks a great question about adding enhancements to the images he delivers to his clients: "I’m pretty sure it’s the same in other marketplaces but here in Spokane, there are a lot of people doing the run-and-gun thing. In order to appear different, they’re starting to deliver things like sky replacements, adding […]

Realistic Real Estate Photos Part 2: Effectively Translating 3D into 2D

04/06/2019
16 Comments
In Part 1 of this series, I wrote about how the trend of dark windows in real estate photography is not a realistic, and subjectively speaking, pleasing style. I supported my position with a few key points and today, I want to discuss one final aspect of my position on the brightness of windows in […]

Realistic Real Estate Photos - Part 1: Why "Window Pulls" Don't Make Sense

23/05/2019
32 Comments
When photographing interior images of a listing, there is a very prominent trend in real estate photography to keep the window views exposed evenly with the interior light. In recent years, a popular technique has come into practice to help photographers achieve a "proper" exposure for an exterior view with an extra step in the […]
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