Archive for the 'Photo Technique' Category

Are Verticals Important When Shooting Real Estate Drone Shots?

February 21st, 2018

Dave in California asked: Are the verticals on drone images suppose to be the same as the verticals taken at ground level. That is, how important is it to keep verticals vertical as in other areas of real estate photography? My take on this question is that if the drone image (still) is being used […]

How to Shoot and Edit a Twilight Exterior Shot – by Oliver Pohlmann

February 16th, 2018


How Do Real Estate Photographers Eliminate Shadows from Ceiling Fans?

February 12th, 2018

?Steven in New Jersey asks: How do I eliminate the upward light shadow caused by ceiling fan blades onto the ceiling? Rich Baum explains in the video tutorial to the right how to remove the shadow in Photoshop. But you can also quickly and easily eliminate ceiling fan shadows by the way you position multiple […]

Can a Crop Ratio Replace a Tilt-Shift Lens?

January 19th, 2018


Window Pull in Darken Mode – In-depth Expanded Tutorial by Rich Baum

January 5th, 2018

How Do Interior Photographers Get Rid of Unwanted Lens Flare?

January 4th, 2018

?Ron in Texas says: I use a Canon 17-40 mm on a 5D MkIII and for the most part, it performs well. However, even when shooting north facing windows or otherwise shade-side windows in certain circumstances, l experience lens flare. The inconsistency of it is what drives me crazy. Is there a magic camera-to-window angle […]

What Are These Mysterious Lights in the Sky over Seattle?

December 22nd, 2017

Note: This post has become a PFRE Christmas tradition. It has some good basic photography advice. Aaron Leitz and I both learned from this exercise! I put my Christmas header photo up on the blog recently. This header image has an interesting historical story that goes with it. PFRE blog readers have been trying to […]

I Don’t Need No Stinken Gray Card!

December 13th, 2017

Recently, Brad in WI asked the following: Does anyone use several grey cards in a room to get accurate color balance? There are plenty of tutorials on how to use a single grey card but they frequently have it placed near a window or tungsten light. Frequently, it’s near the edge of the frame which […]

Don’t Charge for Real Estate Photography until Your Verticals Are Vertical

December 5th, 2017

Recently, my wife Levi (a Realtor for 26 years) erupted in laughter at her computer and showed me these photos on an email flyer she had for a listing in Tacoma, WA. What my wife was laughing about was the row of little photos along the bottom that all have wacky verticals. When you line […]

Twilight Exterior Shots – The Most Important Real Estate Marketing Images

October 16th, 2017

Twilight exterior shots can be super powerful in marketing a property. Here’s why: They make the ordinary look dramatic. They attract the viewer’s attention. In the online real estate search, context viewers are presented with a list of search results with a thumbnail (front exterior shot) and a bit of text. A dramatic thumbnail can […]

Are Virtual Dusk Photos Worth Considering as a Real Estate Photography Product?

September 12th, 2017

Today Joanna in PA asked: I’ve been redefining our offerings by creating packages that include pole aerials, drone aerials, and twilights. I noticed that HomeJab is offering virtual dusk photos which are daylight photos processed to look like twilights. It would be an advantage to be able to process photos to look like twilights and […]

Tips for Shooting a Log House Great Room

July 25th, 2017

Brad in Idaho says: I would love some specific advice on one room of a house. It’s a gigantic “great room” and very very dark. There is also a large emphasis on the view. I shot it last year before I knew how to use multiple flashes and was still doing HDR. I was very […]

Will Increased ISO Make Your Images Sharper?

July 24th, 2017

Waldo in South Carolina says: Am I crazy or does shooting with a higher ISO result in sharper looking photos? I accidentally shot a house at ISO 640 instead of my usual 400 and I was surprised how good the photos looked. What causes this? I would have thought effect on sharpness would have been […]

How Do You Light and Photograph a Large Interior Space?

July 18th, 2017

Luciana in Iowa asked: I have been asked to photograph the interior of a commercial property. I went there in advance to see how I would set up my lighting, but honestly I’m having a hard time coming up with a plan. It is a gym with huge open spaces and very high ceilings. I […]

When to Use Detail Shots in Real Estate Photography

June 12th, 2017

Kelly in Georgia says: Can we have a discussion about “detail” photos on real estate shoots? I’ve tried taking some before, and they either end up looking more like design shots or they just look silly and I never end up sending them to my client. If people are taking detail shots, what kind of […]