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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Ashley Halsey Drone technology is revolutionizing the way that properties around the world are marketed and sold. Of course, you only need to look at the kind of imagery that these devices can produce to see why it’s such an attractive option f ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

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Sneak Peek - PFRE Virtual Conference 2020

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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The Importance of Selecting the Proper Sky for a Sky Replacement

04/11/2020
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Recently, PFRE published an article about one of the more interesting and exciting new features in the latest version of Photoshop: the Sky Replacement Tool. It’s a welcome addition for all real estate shooters. Until now, doing a sky replacement meant we had to: (a) manually insert a replacement sky using any of the myriad […]
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The Most Important Photo in Real Estate Photography

While we can discuss how to capture it, the fact remains that the front exterior photo is THE most important photo in real estate marketing. It's my understanding that, before the advent of online listings, agents were only required to choose one photo to showcase the property in print media ads and invariably, this shot […]

What Are Your Favorite Real Estate Photography Efficiency Hacks?

13/04/2020
12 Comments
Kelly, from Columbus, GA writes: “I was coming up to the end of my first year in real estate photography and I was starting to get the hang of using off camera flashes before the Covid-19 virus shut everything down. I’m trying to get more of a handle on things; especially related to getting more […]

Rainy Day Problems

16/10/2019
9 Comments
Lisa from Seattle writes: Living in the Pacific Northwest means dealing with rain for half of the year. I am relatively new to real estate photography and have made the decision early-on to outsource my editing. Being able to offer blue skies on every shoot is a service that my clients love but some days […]

Lighting: When Not to Light a Room

Author: Garey Gomez A big part of real estate photography is becoming comfortable and proficient with a workflow that gets results you want, without taking too much time. Efficiency is the name of the game. Many photographers, myself included, use small strobes to light the interior to overcome the dynamic range and augment the available […]

Taking Advantage of Detail Shots in RE Photography

11/09/2019
10 Comments
Author: Tony Colangelo Jeanette, in Salem OR, writes: “I’m wondering what you think about the idea of including detail shots as part of the package of photos that I deliver to my clients. I love doing them. They allow me to use more of my own creativity and I find them quite challenging. Are there […]

iPhone 11 Announced, but You Shouldn't Worry About Your Job

Author: Garey Gomez Smartphones these days come with absolutely incredible cameras built in. The amount of technology packed into these tiny cameras in our pockets has gotten so good, that in many cases, the quality of the images produced with smartphones is nearly indistinguishable from our "real" cameras upon first glance. Real estate photographers have […]

How to Shoot Dark Wooden Spaces

10/09/2019
7 Comments
Dan in California, writes: "I'd like to hear how most of you deal with wood. Wood on the ceilings, wood on the walls, wood on the floors. Many homes we shoot, and some commercial buildings have cedar or knotty pine ceilings, including more and more of the $1 million+ homes we work on. We also […]

Advice for a Shooter’s First Twilight Exterior Shot

02/08/2019
4 Comments
Francine, of New Orleans, LA, writes: “Help! I’m two months into doing real estate photography and I’ve just been asked to do my first twilight exterior shoot, three days from now. My client says she only wants one photo (phew!) but I’m really nervous because she said she wants a "special" shot! Do you have […]

Do You Charge for Augmenting Your Images?

Jason in Spokane asks a great question about adding enhancements to the images he delivers to his clients: "I’m pretty sure it’s the same in other marketplaces but here in Spokane, there are a lot of people doing the run-and-gun thing. In order to appear different, they’re starting to deliver things like sky replacements, adding […]
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