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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Tony Colangelo While many photographers rely heavily on social media to market themselves, I believe there is still plenty of value in having a dedicated website with great photo galleries. There are far too many benefits of having a strong web ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE 2020-16-9

PFRE Conference 2020

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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A Video about Real Estate Photography Licensing by Jordan Powers

07/03/2019
8 Comments
By: larry
Jordan Powers sent me this video he made explaining real estate photography licensing. He originally made this video to give to the agents he works with. Jordan's YouTube channel is a weekly real estate photography vlog you may want to check out. I like the idea of having a video you can give to your […]
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Licensing Terms for Remodelers, Architects, and Interior Designers

22/02/2019
2 Comments
By: larry
Larry in Virginia asks: In the past, you've discussed having solid contract terms with real estate agents. Are there specific terms and conditions, pricing, and licensing arrangements that focus on remodeling companies, architects, and interior designers that mainly hire for photos for their websites, but also want to use the photos for print marketing such […]

Should You Give Listing Photos to the Home Seller When Their Home Didn't Sell?

01/02/2019
15 Comments
By: larry
Alex asks: My agent client asked me to give the listing photos to the homeowner (who decided not to sell the $4million home after all). The homeowner wants the images to blow up one of them into a large print to hang in the home (I assume this is a lie), do you give your […]

Why Don't the Architectural Digest and Dwell Websites Give Photo Credit to Photographers?

08/02/2018
17 Comments
By: larry
Craig in Virginia asked: I've noticed that seemingly legitimate websites like AD and Dwell are featuring MANY homes using photo citations such as "Photos Courtesy of Coldwell Banker" or "Courtesy from listing on Trulia." One in particular from today (1/30/18) is this one. These are full feature articles written by staff writers of prestigious magazines. […]

The Cost of US Photo Copyright Registration Increases on Feb 20th - Do You Register Your Photos?

06/02/2018
7 Comments
By: larry
Kerry in Iowa points out that: It looks like beginning Feb 20th, 2018, we (US Photographers) will be limited to 750 photos per registration. (See: this page). Based on the number of photos I registered last year, the new rule is going to increase my registration fees this year by at least $110. I'm sure […]

How Do Real Estate Photographers Determine The Value Of Relicensed Photos?

Tony in Kansas City says: I'm looking for advice on what the value of licensing real estate images to third parties is. Scott Hargis' latest business video was excellent and sparked questions on how I should be valuing images for third parties. I've looked through ASMP's articles on licensing and have looked at a few […]

When And How To Talk About Photo Licensing With Clients

25/05/2016
8 Comments
By: larry
Brady says: I haven't come upon this pricing dilemma before, but I'm sure its not uncommon.  An agent I work with will be the listing agent for nine (9) townhouses and has asked me to come out and shoot one of two completed units.  She intends to use the images for both listings and possibly […]
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