PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
The January PFRE Photographer of the Month and Videographer of the Month contests are now open. The theme this month for still photos is 'Twilight/Golden hour exterior shot'. Kristine Kohl won the January 2020 contest with this great photo. This is pro ...
For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities.
PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
Jordan Powers sent me this video he made explaining real estate photography licensing. He originally made this video to give to the agents he works with. Jordan's YouTube channel is a weekly real estate photography vlog you may want to check out. I like the idea of having a video you can give to your […]
Alex asks: My agent client asked me to give the listing photos to the homeowner (who decided not to sell the $4million home after all). The homeowner wants the images to blow up one of them into a large print to hang in the home (I assume this is a lie), do you give your […]
Craig in Virginia asked: I've noticed that seemingly legitimate websites like AD and Dwell are featuring MANY homes using photo citations such as "Photos Courtesy of Coldwell Banker" or "Courtesy from listing on Trulia." One in particular from today (1/30/18) is this one. These are full feature articles written by staff writers of prestigious magazines. […]
Brady says: I haven't come upon this pricing dilemma before, but I'm sure its not uncommon. An agent I work with will be the listing agent for nine (9) townhouses and has asked me to come out and shoot one of two completed units. She intends to use the images for both listings and possibly […]