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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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iPhone 11 Announced, but You Shouldn't Worry About Your Job

Author: Garey Gomez Smartphones these days come with absolutely incredible cameras built in. The amount of technology packed into these tiny cameras in our pockets has gotten so good, that in many cases, the quality of the images produced with smartphones is nearly indistinguishable from our "real" cameras upon first glance. Real estate photographers have […]
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I Upgraded My Camera and I Think I Regret It

19/08/2019
21 Comments
Kris in California writes. I've been shooting with a D750 for the past few years but I've recently switched over to the Z7 mirrorless system with a 14-30mm lens and although the image quality is excellent, I find the lens distortion borderline unbearable, especially at the longer focal lengths. I can't seem to find a […]

Is There a Place for Using CamRanger for Real Estate Work?

05/08/2019
17 Comments
Jeri, from San Jose, CA writes: “Recently, a couple of really high-end agents who do multi-million dollar listings have brought me in to do some shoots for them. It’s been fun! Unlike my other clients, who want lots of photos and they want all of them shot ultra-wide, these new agents made it clear that […]

What’s Your Favorite Go-to Gadget?

08/05/2019
13 Comments
When I started out in real estate photography, one of the earliest and most impactful lessons that I learned wasn’t even about photography--it was about the dangers of going down the rabbit hole of chasing after the latest gear (and all the $$$ that goes with it!) Like many photographers starting out, I guess I […]

What Is the Best Filter to Use on Ultra Wide Angle Lenses?

02/05/2019
7 Comments
Andrew in Massachusetts writes: What filter kit are people buying for ultra-wide zooms like the Nikkor 14-28 and Tamron 15-30? These are lenses with bulbous fronts that cannot accept a screw-in filter. Adaptive kits are expensive and fiddly, so I would like to know what people's experiences have been. Maybe people have also cobbled together […]

Can Someone Recommend a Great Tripod?

11/04/2019
17 Comments
Darren in Napa Valley writes: I've been using a Manfrotto compact action aluminium 5-Section tripod with a hybrid head and although it's affordable and reliable, it's also heavy, hard to fit into small spaces; and isn't great at leveling the camera. I'm looking for a change and would like to know what other real estate […]

Which Wide-Angle Lens to Use on Sony Full Frame Bodies?

29/03/2019
By: larry
Garth in the UK says: It would be great to get your thoughts on the best lenses for full-frame Sony mirrorless cameras (as this is missing from your lens guide page)--especially as these lenses, Sony's in particular, tend to be relatively more expensive.

Which Lens to Use for Real Estate Photography if You Have a Canon Rebel?

04/03/2019
6 Comments
By: larry
Last week, I got a question from Suzanne who is just starting out in real estate photography. Suzanne said: "How do I know if my camera is a full frame DSLR? I have a Canon Rebel XSi. I am wanting to get a wide angle lens for shooting real estate but I don't know what […]

Mirrorless vs. DSLR - Which Is Your Preference and Why?

15/02/2019
17 Comments
By: larry
? Last week in the post about the Amazing Changes Going on in the Digital Photography World, I made a comment that "we are all moving to mirrorless gear." This was an observation that to me was pretty easy to make, starting in late 2015 with Wayne Capili's post about his epiphany with the Sony […]

Amazing Changes Going on in the Digital Photography World

07/02/2019
19 Comments
By: larry
There were a couple of interesting articles that caught my attention in the past couple of weeks: Canon Sees the Digital Camera Market Plunging by 50% in Next Two Years. How AI is changing photography. Both of these trends are because of what's happening in the world of SmartPhones. Of course, as #1 says, those […]
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