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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What Is Your Favorite Editing Software--Aside From PS and LR

07/06/2020
No Comments
“Hi Brandon, I’m just wondering what kind of editing software people are using these days beyond Photoshop and Lightroom. I’m relatively new to real estate photography and after reading PFRE for the last few months, I know a lot of people outsource this work but I don’t want to. Believe it or not, I really […]
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Using Photoshop Actions to Improve Your Efficiency in Post

12/11/2019
7 Comments
Deborah, from Peterborough, England writes: “Hi, I’m writing with the hope that you can point me in the right direction. I’ve pretty much given up on outsourcing my editing for a couple of reasons. First, I’m tired of the lack of consistency in the photos that I get back. Second, as I’m doing more work […]

New "Object Selection" Tool Coming to Photoshop

05/11/2019
6 Comments
Whether you shoot real estate or architectural/interior design, if you do your own editing in Photoshop, then you know there is no way to overstate the importance of making proper and accurate selections within the editing process. While some selection tools are always effective (i.e., pen-tool and polygonal lasso tool), using others like the quick […]

Aspect Ratio for MLS and Free Lightroom Preset

17/10/2019
9 Comments
Does your local MLS restrict aspect ratio? I like having the freedom to crop outside of the standard 3:2 ratio and even shoot vertical/portrait orientation. I think it's important to achieve the right composition first and foremost and that is not always landscape 3:2. If you happen to be restricted by your MLS, you might […]

Lighting: When Not to Light a Room

Author: Garey Gomez A big part of real estate photography is becoming comfortable and proficient with a workflow that gets results you want, without taking too much time. Efficiency is the name of the game. Many photographers, myself included, use small strobes to light the interior to overcome the dynamic range and augment the available […]

Skylum Announces Luminar 4 with AI Sky Replacements

21/08/2019
16 Comments
Reza in Sweden writes: I saw an ad a few weeks ago that says Luminar 4, which is coming out late this fall, will have an AI sky replacement feature. If this technology works well, it could save me a ton of time in post and potentially have a significant impact on our industry. What […]

Addressing Color Casts from Warm Tone LED Bulbs

12/08/2019
8 Comments
Andrew, from Northampton, MA, writes: “I have an issue that may be of interest to some of your readers. I find that LED warm tone bulbs are increasingly prevalent in houses. In my raw files, they often give a persistent and unpleasant orange cast to a room. But unlike incandescent bulbs, the cast is very […]

Does Virtual Staging Have a Place in Your Service Offering?

25/07/2019
18 Comments
A friend in the industry recently shared this article with me from the business section of CNN’s website, in which the author reported on the recent increase of virtual staging within the real estate industry. The article quoted a couple of real estate agency executives in Florida who noted that with the increased quality and […]

Photo Editing--Don't Sweat the Small Stuff

22/06/2019
17 Comments
Author: Colin Forte The amount of time spent on a real estate shoot and the edit should be relative to the cost of services provided. Most photography services offered to real estate agents tend to be at the lower end of the pricing scale. It would not be realistic for any real estate agent to […]

Do You Charge for Augmenting Your Images?

Jason in Spokane asks a great question about adding enhancements to the images he delivers to his clients: "I’m pretty sure it’s the same in other marketplaces but here in Spokane, there are a lot of people doing the run-and-gun thing. In order to appear different, they’re starting to deliver things like sky replacements, adding […]
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