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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Ashley Halsey Drone technology is revolutionizing the way that properties around the world are marketed and sold. Of course, you only need to look at the kind of imagery that these devices can produce to see why it’s such an attractive option f ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Shoot and Edit a Room in Under 90 Seconds

This process is a slight oversimplification of my typical real estate photography workflow but for the most part, it's the approach I take 90% of the time. I've used this method to shoot thousands of homes in my own market and have been fortunate to test it on much larger homes around North America. In […]
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iPhone 11 Announced, but You Shouldn't Worry About Your Job

Author: Garey Gomez Smartphones these days come with absolutely incredible cameras built in. The amount of technology packed into these tiny cameras in our pockets has gotten so good, that in many cases, the quality of the images produced with smartphones is nearly indistinguishable from our "real" cameras upon first glance. Real estate photographers have […]

Why One-Point Compositions Are So Important to Have in Our Toolkit

Jim from Montgomery, AL writes: "My favorite part of PFRE is the monthly photo contests and all the great comments made on the photos. I’ve noticed though that all but one of the winning photos this year has been a one point composition. I would love to be able to take great one points too […]

Follow-up Article: Creating a Diptych

Author: Tony Colangelo?? Recently, I posted an article that presented the case for delivering diptychs as part of the photos we send to our real estate agent clients for their listing. Shortly after it came out, a number of people reached out to me asking for details on how they could go about actually creating […]

The Case for Delivering Diptychs to Our Clients

25/07/2019
13 Comments
Author: Tony Colangelo In a recent article here on PFRE, my friend, Pierre Galant made the case for the increased use of vertical images in real estate photography (e.g., captured in portrait orientation). He noted that many agents are reticent to do this because MLS portals are programmed to show images in landscape/horizontal orientation. In […]

Improving Our Images through Effective Cropping

22/07/2019
5 Comments
Manny, of St. Louis, MO, asks: “I’ve been shooting real estate for a couple of years and I’m getting curious about shooting for interior designers. I like the idea of working with a creative, including not being tied into the 4x3 aspect ratio that’s required by my local MLS. Is there any resource out there […]

The Case for Vertical Compositions in Real Estate Photography

10/07/2019
9 Comments
Author: Pierre Galant Some of my real estate clients insist on not doing any vertical shots. Their reasoning is that they do not display well on traditional real estate outlets such as the MLS and syndicated sites. This makes sense to some degree, however, I believe this is a short-sighted perspective. While those sites are […]

Announcing a New Shooting Spaces Webinar Featuring Tony Colangelo

02/07/2019
6 Comments
I’m pleased to announce that our friends at Shooting Spaces, Rich Baum and Brian Berkowitz, will be hosting a webinar welcoming interiors/architectural photographer Tony Colangelo, who will be doing some in-depth critique on images submitted by those who register for the event. Tony is known throughout the industry not only for his exceptional body of […]

Do You Charge for Augmenting Your Images?

Jason in Spokane asks a great question about adding enhancements to the images he delivers to his clients: "I’m pretty sure it’s the same in other marketplaces but here in Spokane, there are a lot of people doing the run-and-gun thing. In order to appear different, they’re starting to deliver things like sky replacements, adding […]

The Importance of Composition in Real Estate Photography

15/03/2019
8 Comments
By: larry
This is a tutorial that Scott and Malia did a couple of years ago. I've done posts on it before, but photo composition is a super important subject in real estate photography and this tutorial is worth watching again if you've already seen it. The most important question you need to ask yourself with each photo is […]
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