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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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PFRE Idol For November: Nick Jones

03/11/2009
9 Comments
By: larry
Congradulations to Nick Jones (flickr handle "bit fishy bob") who has been voted PFRE Idol for Nov 2009 by the PFRE flickr group. Nick serves San Diego County, CA. Nick is the second winner in a row from the San Diego, CA area. Nick's winning image to the right is some what reminiscent  of Julius Shulman's […]
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New PFRE Idol: Mario Restrepo - San Diego and Baja, Mexico

02/10/2009
2 Comments
By: larry
Congradulations to Mario Restrepo who has been voted PFRE Idol for Oct 2009 by the PFRE flickr group. Mario services all of San Diego County, CA and Northern Baja, MX. We featured Mario's 360 work on PFRE back in May of 2008. Mario is a very accomplished 360 shooter. Mario says: Hello Everyone, To start, […]

PFRE Idol For August: Sean Gallagher

04/08/2009
4 Comments
By: larry
Congratulations to Sean Gallagher (flickr handle: © Sean Gallagher), of Dallas, TX , voted by PFRE readers and flickr group members as PFRE Idol for August 2009! See this flickr thread for the detail voting results. About the photo: This image was captured using a 5D with a TS-E 24mm f/3.5L lens. I find the […]

Code of Ethics For Real Estate Photographers

16/07/2009
14 Comments
By: larry
While cleaning up the blog I ran across the summary of a series of posts and discussions from two years ago on the subject of ethics. Two years ago this was a fairly heated discussion with opinions all over the map so what I did was attempt to summarize the general consensus of how readers […]

PFRE Idol Winner: Dan Milstein - For The Second Month

02/07/2009
1 Comment
By: larry
Congratulations to Dan Milstein (flickr handle: Chrome Dome Dan), of NY just voted by PFRE readers and flickr group members as PFRE Idol for the second month in a row! See this flickr thread for the detail voting results.

PFRE Idol For June: Daniel Milstein

02/06/2009
2 Comments
By: larry
Congratulations to Dan Milstein (flickr handle: Chrome Dome Dan), of NY just voted by PFRE readers and flickr group members as PFRE Idol for June! See this flickr thread for the detail voting results. The following is Dan's photographic background in his words:

The PFRE Idol For May: Gregory Storm

03/05/2009
1 Comment
By: larry
Congratulations to Gregory Storm who's stunning image above was voted winner of the PFRE Idol award. See this flickr discussion thread to see the photos of all the contestants and how the voting came out. I've asked Gregory for some words about his photo and himself.

A Word From Milton, This Month's PFRE Idol

05/04/2009
6 Comments
By: larry
I started my Real Estate Photography business “PropertyPIX” in Hobart, Tasmania in 2006. Previous careers have been 26 years as a Bank Manager with Westpac, and 16 years as a real estate consultant. I was burnt-out from 7 days a week in real estate sales, and at that stage my share portfolio was going very […]

The PFRE Idol For April: Milton Lowe

01/04/2009
1 Comment
By: larry
Congratulations to Milton Lowe of Hobart, Tasmania, who's delightful image above was voted winner of the PFRE Idol award. See this flickr discussion thread to see other photos and how the voting came out. Milton wins, tours from cpgtours.com , a iPropertysites.com property site, the PFRE winners seal graphic, front page link on PFRE blog […]

Meet The PFRE Idol For March: Raif Fluker

02/03/2009
No Comments
By: larry
Congratulations to Raif Fluker, of Tampa, FL, who's image to the right was voted winner of the PFRE Idol award. See this flickr discussion thread to see other photos and how the voting came out. Also, submissions are open for the next PFRE Idol contest. Submit your image here. Raif says his image is a […]
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