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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Have you ever walked into a room because you had to go get something and by the time you got there, you forgot what you were supposed to get? I don't know about you but this happens to me all the time! It's happened so frequently lately that I started ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

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Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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No Drone Elevated Photography (Pole Aerial Photography)

In: ,
01/01/2019
10 Comments
By: larry
Over the years, we've pointed out how important it is to be able to shoot at an elevated point of view when shooting the front exterior shot. Before the advent of drones, the standard way to get your camera elevated was a pole. You could either put your main camera on the pole or use […]
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Have Drones Made PAP (Pole Aerial Photography) Obsolete for Real Estate?

In: 
05/09/2017
16 Comments
By: larry
Recently I ran across the pair of photos to the right shot by Marc Lacoste of Nantes, France. Marc was showing me the difference it could make if you just held your camera on a tripod over your head to get a little extra elevation (3.6 meters). This graphically illustrates how easy it is to get […]

Alternatives to Drones for Elevated Real Estate Photography

In: 
20/05/2017
16 Comments
By: larry
Jack in Florida recently asked: Is there an alternative to using a drone for real estate photography? In my local area there hasn't been a huge demand for drone images/video. I have used an extended pole to capture some elevated images but it is very awkward. Any suggestions are greatly appreciated.

Basics Of Elevated Exterior Photography For Real Estate

In: 
29/03/2016
By: larry
Wanda in Virginia recently asked: I have a question and was wondering how other photographers handle this. It just seems that the best position for photographing most exteriors is higher than my tripod will reach but not high enough for a drone. How do other photographers handle this. I have thought about bringing a different […]

Do Real Estate Photographers Need To Carry A Separate Pole Camera All The Time?

In: 
11/02/2016
16 Comments
By: larry
Matt asks: I'm about to buy the equipment for PAP (Pole Aerial Photography), curious how most folks do it- keep a second camera, lens, battery, etc in the car every day for when the need for PAP arises? Since we don't want to put our 5DMk2 up in the air, was planning on using a […]

Is It Possible To Mount A DJI OSMO on a 20' Pole To Shoot Elevated Video?

In: 
04/01/2016
5 Comments
By: larry
David in Washington asks: Is it possible to put the DJI OSMO on a 20 ft pole to get a more aerial view of a house and not use a drone? Has anyone tried it and have some video results? I know you can buy 3 ft extension but I want to get higher. I […]

Cal Mitchener Takes His Elevated Photography To The Next Level

In: ,
30/07/2015
By: larry
Cal Mitchener, a successful real estate shooter in Charlotte, NC that we've featured several times here on the PFRE blog, has been providing elevated real estate shots for many years. Cal started with a WonderPole, then in 2011 he moved up to a Gitzo giant tripod. Last week he described his planned move up to […]

RodCam: A Handheld Camera Crane For Smooth Dynamic Camera Movements

In: ,
07/11/2014
7 Comments
By: larry
From a post at Planet5D.com: With moves afoot in some countries to ban the use of Go Pro-toting drones after some spectacular accidents in public places, what better time than now to introduce a safe and affordable alternative? Michael Georgens of Aachen, Germany, has done exactly that with his RodCam, recently demoed at IBC 2014. […]

Reader Question: Why Do Real Estate Photographers Shoot Elevated Front Shots?

In: 
08/10/2014
13 Comments
By: larry
I got an unexpected question from Brian in NZ. Brian is relatively new to real estate photography and Pole Aerial Photography (PAP). He wondered why PAP is important, and how do you sell it to your clients. Brian was stunned by James Governali's shot that won last year's October still contest with a 58' pneumatic pole. […]

Inexpensive 12 Foot Tripods As An Alternative To Painters Pole

In: 
21/08/2014
14 Comments
By: larry
I've had several readers point out this video on large construction tripods for use in photography and videography. Giant tripods are very popular with real estate photographers but you have to lay out around $2K USD for a Gitzo carbon tripod with the extendable center section that will raise a  heavy DSLR and lens to […]
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