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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Stream the Entire 2020 PFRE Virtual Conference Now!

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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No Drone Elevated Photography (Pole Aerial Photography)

In: ,
01/01/2019
10 Comments
By: larry
Over the years, we've pointed out how important it is to be able to shoot at an elevated point of view when shooting the front exterior shot. Before the advent of drones, the standard way to get your camera elevated was a pole. You could either put your main camera on the pole or use […]
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Alternatives to Drones for Elevated Real Estate Photography

In: 
20/05/2017
16 Comments
By: larry
Jack in Florida recently asked: Is there an alternative to using a drone for real estate photography? In my local area there hasn't been a huge demand for drone images/video. I have used an extended pole to capture some elevated images but it is very awkward. Any suggestions are greatly appreciated.

Basics Of Elevated Exterior Photography For Real Estate

In: 
29/03/2016
By: larry
Wanda in Virginia recently asked: I have a question and was wondering how other photographers handle this. It just seems that the best position for photographing most exteriors is higher than my tripod will reach but not high enough for a drone. How do other photographers handle this. I have thought about bringing a different […]

Do Real Estate Photographers Need To Carry A Separate Pole Camera All The Time?

In: 
11/02/2016
16 Comments
By: larry
Matt asks: I'm about to buy the equipment for PAP (Pole Aerial Photography), curious how most folks do it- keep a second camera, lens, battery, etc in the car every day for when the need for PAP arises? Since we don't want to put our 5DMk2 up in the air, was planning on using a […]

Is It Possible To Mount A DJI OSMO on a 20' Pole To Shoot Elevated Video?

In: 
04/01/2016
5 Comments
By: larry
David in Washington asks: Is it possible to put the DJI OSMO on a 20 ft pole to get a more aerial view of a house and not use a drone? Has anyone tried it and have some video results? I know you can buy 3 ft extension but I want to get higher. I […]

Inexpensive 12 Foot Tripods As An Alternative To Painters Pole

In: 
21/08/2014
14 Comments
By: larry
I've had several readers point out this video on large construction tripods for use in photography and videography. Giant tripods are very popular with real estate photographers but you have to lay out around $2K USD for a Gitzo carbon tripod with the extendable center section that will raise a  heavy DSLR and lens to […]

Basics Of Elevated Exterior Photography For Real Estate

05/11/2013
23 Comments
By: larry
The post last week on Jeffery Hogue's bucket truck stirred up a lot of discussion about elevated shots. Clearly a large part of what Jeffery gets out of his bucket truck is advertising and visibility. Iran Watson does a good job in the comments explaining why a truck like this doesn't make sense for everyone. However, I […]

Shooting Elevated Exterior Shots With The Gitzo Series 5 Giant Tripod

In: 
03/07/2013
20 Comments
By: larry
I heard from Cal Mitchener in Charlotte, NC  yesterday. First of all Cal reports that his years of hard work focusing on great customer service and quality work are paying off. He says his business is very successful, and he's doing 3 to 5 shoots a day (shoots all day and does post all night). […]

PolePixie: Making Elevated Real Estate Photography With a Painters Pole Easy

In: 
05/05/2010
12 Comments
By: larry
I'm a big advocate of using a painters pole to get some extra elevation on your front exterior shots (see: this this post and these posts ). You can use a light weight camera and a painter's pole, that you can find in any hardware store, to get your camera 10 to 15 feet in […]

An Example Of Cleveland Area Realtor Using PAP

In: 
09/06/2009
6 Comments
By: larry
I love to find Realtors that appreciate the importance of PAP and a great front shot. When I do, it feels like my preaching and ranting about front shots is paying off. As I've said many times, the front shot is THE most important shot for marketing purposes. Not only because Realtors have to use […]
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