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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Follow These Three Steps for Effective Outsourcing

For anyone who has been following the PFRE blog for the past few years, you know I started outsourcing my post-processing in 2016 when a massive wildfire wiped out my city. My competition left town and my volume doubled, so I had no choice but to find help. Back in 2016, outsourcing was a very […]
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Outsourcers Who Use Capture One for Their Editing?

11/01/2019
10 Comments
By: larry
Chris asks: Does anyone know of any outsourcers who use Capture One for their editing? I have recently switched to using a Fujifilm X-T3 and have learned that Adobe processes the RAW files terribly and need to use Capture One instead.

Outsourcing Part 2

? A few months ago, I wrote an article about my experience with outsourcing. I could never have anticipated the number of questions, comments, and feedback that I would receive. Since that post, well over a hundred people have reached out to me directly, sharing their challenges with the outsourcing process and asking for help. […]

How Do You Choose a Post-Processor to Use?

29/05/2018
By: larry
Dawn asks the question: I have been using xxx on your outsourcing page for a while, but feel their work has been lacking lately. Anyone worked with them previously and have found a better option? Dawn, first I would read Brandon Cooper's post where he describes how he chose the outsourcing company he uses. Notice […]

High Volume Real Estate Photographers Should Consider Outsourcing Their Post-Processing

17/04/2018
9 Comments
By: larry
Marlize in Perth, Western Australia says: I am a real estate photographer in Perth, Western Australia. I have been using Cross Digital for quite some time now for all of my shoots. They do my processing as well as my virtual staging. Their turn-around time is well within the 24-hour time-frame (more like 12 hours […]

Outsourcing - Take Back Your Evenings and Weekends.

07/03/2018
26 Comments
This topic always seems to be controversial. There are strong opinions on both sides of the fence but despite our individual point of view, I think most of us can agree that there is a place for outsourcing in our industry. With that said, I'd like to share my experience in the hopes that it […]
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