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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Are You Able to Directly Upload Images to Your Local MLS?

In: 
30/04/2020
Frank writes: “I have a question for the blog. Do any real estate photographers have their systems set up to automatically upload images to their local MLS? If so, did you have to agree to the same Terms of Service their Realtor members have too?” Brandon has asked me to post this question, as he’s […]
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360/3D: Fad or Future?

Author: Tacey Jungmann As Covid-19 forces most of us to reassess both our products and business models, 360/3D images and tours are definitely a hot topic. Should we jump in if we never have before? Should we upgrade our equipment? Or, should we just wait it out until things get back to normal? The question […]

Preparing Your Images for MLS and Printing

29/04/2019
Jennifer, from Oakville, ON, Canada, asks: I’m a bit confused about resizing images. I’m not exactly sure about color space terminology and what a good "dpi" is for MLS. It’s my sense that MLS requirements for web pics are different from region to region across my area (I’m in central Canada) and I’m assuming it’s […]

What Size Photos Should Real Estate Photographers Deliver?

In: 
18/02/2019
9 Comments
By: larry
Bill in Minnesota asks: I have tried delivering many different sizes for upload to the local MLS but the issue I am running into is that when I view the photos on a site like Realtor.com after they are uploaded to the MLS, the photos are smaller and box shaped. I know they can get […]

What Size Photos Should Real Estate Photographers Deliver?

28/11/2018
By: larry
Tom asked about the size of photos he should deliver to his clients: I have been uploading photo files to my agents at the guidelines recommended in the September 9th, 2009 article you posted titled "What You Need To Know About Uploading To MLS." Yesterday, I had an agent tell me the 800 x 600 […]

Are There MLSs that Require Their Members to Be NAR Members?

In: 
20/11/2018
4 Comments
By: larry
David in California asks: Are there MLSs that require subscribers to be members of the NAR or local or state real estate associations? That does not seem to be the case in large parts of California. If it is a requirement in other parts of the US, do you have any idea how widespread this […]

Montana Regional MLS Wants Photographers to Remove All Previous Watermarks on Photos!

In: 
30/10/2018
By: larry
Conrad in Big Sky Country says: Our MRMLS (Montana Regional MLS) organization has changed its rules on watermarking photos and is requiring real estate photographers to remove watermarks off all the pictures on active listings by Nov 18th, 2018. Any information on this situation happening? I can’t imagine going back and delivering photos to hundreds […]

Listing Photos Should Be Removed from Real Estate Sites after Sale!

In: ,
28/08/2018
By: larry
Brian Balduf, CEO of VHT.com has recently pointed out that: A small "ask for help" type article in a small local paper about listing photographs being used after the sale, got picked up by Realtor Magazine. Stories like this definitely help in our argument that it’s not just an issue for photographers; it’s a consumer […]

How Can You Tell How Many Days a Property Has Been on the Market?

In: 
12/02/2018
4 Comments
By: larry
Jack in Florida asks: Is there a way to determine how many days a property has been on the market and sold after images of the property are marketed on the internet? Most agents will upload photos at the same time they create a listing. In fact, most MLSs require photos these days. So time […]

Should Real Estate Photographers Be Accompanied While Shooting a Listing?

In: 
27/11/2017
By: larry
Bob in Albuquerque says: I've been shooting RE now for almost 4 years. I have a licensed business and carry liability insurance. Recently, a topic came up over coffee with a client which leads me to this post. I have a question about who, if anyone, should be present when you are shooting. Though I […]
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