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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Are the Golden Days of Instagram Over?

15/07/2019
16 Comments
I will start this article with a confession: I only opened up my first Instagram (IG) account just recently. Yes, this makes me an IG late-bloomer to say the least! I'd been feeling increasingly self-conscious about my lack of IG presence because, over the past few weeks, it's seemed that almost all my friends and family have asked me why I wasn't using it.
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Thinking About Targeting Agents with Low-Quality Listing Photos? Read This First.

11/07/2019
11 Comments
When I was first starting out, I thought that approaching agents with low-quality photos would be a good market to try to target. I felt that I had something to offer that was an improvement over what they currently had, and if I could show them that there is a clear difference in the quality of the work that I was producing, they would hire me.

The Case for Vertical Compositions in Real Estate Photography

10/07/2019
9 Comments
Author: Pierre Galant Some of my real estate clients insist on not doing any vertical shots. Their reasoning is that they do not display well on traditional real estate outlets such as the MLS and syndicated sites. This makes sense to some degree, however, I believe this is a short-sighted perspective. While those sites are […]

Why Your Logo Might Actually Be Hurting Your Business

? Author: Jordan Powers Some of you reading this may just be starting your photography business and are having a hard time getting clients. A lot of you have an established photography business but are just not seeing the results that you want to see, or maybe you have competition that seems to be taking […]

Preparing Your Images for MLS and Printing

29/04/2019
Jennifer, from Oakville, ON, Canada, asks: I’m a bit confused about resizing images. I’m not exactly sure about color space terminology and what a good "dpi" is for MLS. It’s my sense that MLS requirements for web pics are different from region to region across my area (I’m in central Canada) and I’m assuming it’s […]

Is the Use of Video in Real Estate Marketing Increasing?

17/01/2019
8 Comments
By: larry
A reader asked an interesting question last week: Has the use of video in real estate marketing increased over the past few (3) years? If so, why and how is it increasing? My first reaction was, of course it's increased! We see the use of video exploding everywhere! But then I realized even though there […]

More Data which Demonstrates that Professional Photography Is Essential

10/01/2019
12 Comments
By: larry
Over the years, there have been some studies that have shown that when listing agents use professional photography to market their listings, the listings sell for more. The classic study was the 2013 Redfin study that is documented in the infographic by the Wilmington, NC Realtor Robert Preville that we've been giving away for about 5 […]

Soft Sell Approach to Marketing Your Photography

09/01/2019
8 Comments
By: larry
Shane in Canada has some ideas she wanted to bring up and talk about. This is an approach to marketing we haven't talked about in the past. I'll just pass on Shane's comments on this subject. Shane says: I was thinking that a post on both big and small personal projects would be a great […]

A Real Estate Photography Marketing Success Story

02/01/2019
12 Comments
By: larry
There's always a lot to be learned from studying real estate photography success stories. It's been a while since I've posted a success story but recently I ran across one that is worth passing on. Remember, this is one person's approach in one location. There is no one way to build a successful business. Here is […]

Many Claim that 3D Is a Buzz-Kill

Several readers pointed out a recent article in RISMedia.com titled Why 3D Is a Buzzkill. The article's primary assertion is that "Through it all, quality real estate photography has triumphed over the short-term lure of novelty technologies." I find the most interesting part of the article as follows:
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