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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Conference 2020

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Are vflyer.com Ads Being Deleted From Craigslist?

09/01/2007
2 Comments
By: larry
Highlighting a comment below by Ian, it appears that for some reason vflyer.com ads may be being deleted from craigslist. Ian says his was and my example post below indicates it was deleted also. I've re-posted may example vflyer.com ad and I'm going to track it closely to make sure it stays on CL a […]
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vflyer.com update… It won’t be Free Forever!

30/12/2006
By: larry
I talked to Aaron Sperling, CEO/President of vflyer.com today and as I suspected getting all the great features of vflyer.com for free is too good to be true. Aaron said they plan to "introduce a pricing structure" in the next 2 to 3 weeks. He said he would send me a press release as soon […]

vflyer.com - A Resource For Realtors and Real Estate Photographers

30/12/2006
By: larry
Carson Coots, a real estate photographer in the Houston area just pointed out a nifty new free service www.vflyer.com that creates "virtual flyers". That is, if you supply the photos and words and it will create a flyer that can be used either in HTML form to e-mail around to people or in PDF form […]

Marketing Your Real Estate Photography With a Website

28/11/2006
By: larry
If you looked at the image by Thomas Bliss that I talked about in the last post you visited Thomas's website (www.architecturephotographer.com ). I was impressed by the clean simplicity and effectiveness of this site. I think it's a good example of an effective photographer's website. As I've said before, real estate photographers need to have […]

Stunning Real Estate Photography

23/10/2006
3 Comments
By: larry
Several days ago I got this e-mail marketing piece (click on the image above to see the whole e-mail image. I think this is one of the best executed real estate marketing pieces I've seen.Several aspects are noteworthy: The photography is stunning- the images are all well lit and attention grabbing. The e-mail piece has been professionally […]
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