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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Conference 2020

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What Marketing Tactics Would You Put into Place with a $500 Windfall?

25/03/2020
5 Comments
Allison, from St. Louis, MO writes: “Now that I have so much time on my hands due to all my clients postponing photoshoots, I’ve been scouring through recent articles on PFRE (great stuff!) and was intrigued with an article asking what people would buy with an unexpected $500 gift certificate, without spending more than that. […]
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New Strategic Partnership Aims to Enhance Real Estate Marketing

19/02/2020
20 Comments
Given the seemingly increasing numbers in our community offering tours and floor plans as part of their service offering mix, I thought you might be interested in a recent announcement stating the partnership between RICOH Tours and CubiCasa. Some of you may know that RICOH Tours offers “mobile-first” virtual tours and that Cubicasa is a […]

The Importance of Persistence in Marketing

03/02/2020
3 Comments
Janice, from Shreveport, LA, writes: “I’m hoping you come help me with my marketing. I’ve been shooting real estate for just under a year now and I think that I’ve had enough time to get better and to get my processes down (on-site and editing) to where I want them. For me the next step […]

Naming Your Business

Don from South Carolina asks: "My business has been picking up over the past couple of years and I'm gearing up to go full time finally. I've been operating under my own name for a while now. Since it's finally time to incorporate, I'm having trouble deciding if I should name the business after myself, […]

Using Data to Promote the Value of Video & Aerial/Drone Photography in a Listing

Lonnie from Detroit, MI writes: “I want to share some data with my clients on the value that video and aerial work can deliver for their listings. I already use the sources that I’ve gotten from PFRE on the impact that real estate photography can have for an agent. I’m wondering if there’s similar info […]

How Important Are Twilight Exteriors to Your Photography?

20/10/2019
4 Comments
Drew in Mackay, Australia writes: “I'm really interested in doing twilight exterior shots and have just recently started practicing on my own house. My clients haven’t really asked me to do them as part of their listings but I’m thinking that it might be a way of providing an extra service that sets me apart […]

Do You Use Metrics in Your Photography Business?

Author: Tony Colangelo Darrin in Los Angeles, CA writes: I'm going through the StoryBrand framework right now. In it, the author discusses ways to provide proof that you are a “competent guide” such as testimonials, awards, etc. One way of proving competence is through statistics. So, I have two questions: First, for those who mention […]

Accessing Higher-End Properties for Your Video Portfolio

13/10/2019
8 Comments
Jackson in Long Island, NY asks: “I’m trying to ramp up my real estate photography business and it seems as though doing video is the next thing. But, I haven’t shot have any real estate videos yet and I’m not sure how I get started with that part of the business. I’ve done pretty well […]

Sponsored Post Saturday: Introducing Show & Tour // Software For Real Estate Photographers // Discount for PFRE Readers

[vimeo 363704079 w=640 h=360] (Having trouble viewing the video? View it here.) What Is Show & Tour? Show & Tour is a cloud-based software (currently in beta) built for real estate photographers, videographers, and virtual tour providers. The purpose? To help you deliver projects in a more professional and client-friendly way, as well as help […]

Gauging the Effectiveness of Our Business Development Activities

12/08/2019
4 Comments
Recently, I took an important client of mine out for a lunch together. He’s one of the top builders in my marketplace and we started reflecting on some of our favorite shoots that we’ve done over the past few years. Anyway, I shared an observation that, unlike most of my clients, he doesn’t use the […]
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