Archive for the 'Marketing' Category

Presenting with Purpose: How to Approach Potential Clients

May 1st, 2018

By Tony Colangelo Last week, I was intrigued by a PFRE article on the value of face-to-face marketing when getting started in real estate photography. One of the marketing opportunities that RE photographers can explore in this regard is delivering a presentation at a real estate agency’s regular “all-staff” meeting. The agency’s Office Manager will, […]

Advice on How to Get Started in the Real Estate Photography Business

April 24th, 2018

Darrin from the east Los Angeles area says: As a new real estate photographer just starting my business, I’m still learning what real estate associations are, how the real estate industry works, etc. So I’m literally at step 1. I’m wondering what are the most effective ways of getting my first clients. Should I beat […]

How to Help Ensure You Get Credit When Agents Use Your Photos in Large Publications

April 22nd, 2018

Cameron in Southern California said: I just found out that ran a feature story on their website about a property I photographed. They credited themselves on all the images. The listing agent contacted me when he saw the article reproduced in its entirety on the website of the Seattle Post Intelligencer. A Google search […]

The Importance of Distinguishing Features & Benefits When Marketing Your Photography.

March 25th, 2018

By Tony Colangelo In a recent PFRE poll, readers were asked which topics would be most useful to them in future posts. The results of the poll found that one the dominant wishes was to get more info on “the business of RE photography.” When I read that, the first thing that came to mind […]

How Should You Reference Other People’s Work Online?

November 7th, 2017

Jack recently asked: If I reference a Redfin study concerning the value of photography on my website, would that be OK to do so, provided that I cite the source? Yes, it is not a violation of copyright if you excerpt a small limited amount of text from another article as long as you identify […]

Have You Heard of the Zillow Photographer Marketplace?

October 17th, 2017

Caleb, a long time real estate photographer in the Seattle area asked: I just got a survey from Zillow asking agents about their photography needs. Inside was information on their new “Zillow Photographer Marketplace”. Have you heard about this?

Twilight Exterior Shots – The Most Important Real Estate Marketing Images

October 16th, 2017

Twilight exterior shots can be super powerful in marketing a property. Here’s why: They make the ordinary look dramatic. They attract the viewer’s attention. In the online real estate search, context viewers are presented with a list of search results with a thumbnail (front exterior shot) and a bit of text. A dramatic thumbnail can […]

Realtor Market Reports – A Powerful Way for Realtors to Connect with Clients

October 15th, 2017

Charlie Dresen, a Realtor in Steamboat Springs, CO showed me his most recent Steamboat market report video last week. Charlie said: I’m finding I’m getting tons more views to the information than a written report and also adds a personal touch which allows people to get to know me. As I told Charlie, this reminds […]

How Do Real Estate Photographers Charge for Community Amenity Photos?

August 25th, 2017

Braulio in Florida asks: I have been charging community amenities photos separate from property photo shoots, and I also think that community amenities should be charged by standard and wide license. How are other real estate photographers charging community amenities photo shoots? There are a number of ways to use photos of community amenities:

Are the Big Companies Taking Over in Real Estate Photography?

July 30th, 2017

Kathy in the Baltimore area asks the following question: I am looking into manning a booth at our local realtors EXPO.  I am wanting to get ideas from others that may have already done something like this as to how to jazz up a booth to get people to come to you, and if a […]

Creating Flyers for Real Estate Agents

June 14th, 2017

Rhett in VA asks: My clients are wanting to print some flyers for brochures but the pdf files take way too long to print. Is there another format that is quicker? I know PDF files are good for web. Also, should I change settings in camera from large to a different size? I’ve been creating […]

When to Use Detail Shots in Real Estate Photography

June 12th, 2017

Kelly in Georgia says: Can we have a discussion about “detail” photos on real estate shoots? I’ve tried taking some before, and they either end up looking more like design shots or they just look silly and I never end up sending them to my client. If people are taking detail shots, what kind of […]

A Post Card Version of The “Realtor Photo Guide” for Face to Face Marketing

June 5th, 2017

Thomas from Germany says: The posts, comments and this community have helped me a lot to get started in real estate photography! In November of last year, I started shooting real estate and I have established a small customer group. But in order to sustain a decent living, I need to grow my customer base. […]

Should Real Estate Photographers Supply Materials for Listing Presentations?

June 4th, 2017

Darren in California says: I’ve had a handful of agents lately ask if I have some sort of materials or presentation they could utilize during their listing presentations with potential clients of theirs. Essentially, they want to showcase to their potential client that they partner with my services to help promote their listings. I have […]

Target Marketing of Real Estate Agents Using Awful Photography

May 30th, 2017

Matthew in Utah says: I’m looking for advice on how to market clients who currently have awful photography. I would like to reach out via email but will be doing some cold calling. I am wondering if anybody has had any success with this and how have you “nicely” or maybe not so nicely stated that […]