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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Stream the Entire 2020 PFRE Virtual Conference Now!

On November 20th and 21st 2020, 537 attendees from 21 different countr ...

Sneak Peek - PFRE Virtual Conference 2020

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Interior Lighting with Multiple Strobes by Scott Hargis

04/12/2017
4 Comments
By: larry
Note: this was originally posted on PFRE July 23, 2007. First of all, I need to point out that this is Scott Hargis's post. Like many of you, I've been admiring the way Scott uses a hand full of strobes to light a room to look like an Architectural Digest shoot and still keep the […]
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How Do You Control Glare and Reflections on Interior Windows?

14/11/2017
10 Comments
By: larry
Darren in Northern California says: Is there a particular technique or tactic to reducing glare and reflections on interior windows during twilight photo shoots? I capture a few exposures (ambient and flash fill) and then brush them together in editing. Often times, the views beyond the window are obstructed by interior reflections. Window reflections can […]

What Is the Best Camera Flash Setup for Working Quickly?

01/11/2017
17 Comments
By: larry
Last week I got two similar questions about which flashes to use for real estate photography. Shane said: I'm switching to the Scott Hargis style lighting for my real estate clients. I've shot interiors in the past using studio strobes and umbrellas etc. and will continue to do that when appropriate, but I want to know […]

Do Any Real Estate Photographers Use LED Lights Rather than Flash?

06/10/2017
7 Comments
By: larry
Earlier this week a reader asked: Does anyone use LED lights so that you can see how everything looks before shooting (aka not relying on flash lighting)? I don't have any direct experience using LED lighting but I would speculate that in general, continuous LED lighting wouldn't be that much of an advantage for real estate […]

How Can You Determine if Your Interior Images Are Properly Exposed while on Site?

07/08/2017
13 Comments
By: larry
Ryan in California asks: I was wondering how you would suggest I shoot a whole house without editing until I get home. Currently I have to retake shots after editing on site after making sure they are exposed correctly. Should I shoot bracketed shots from the dark to light? Like 9 shots total for each […]

Tips for Shooting a Log House Great Room

26/07/2017
By: larry
Brad in Idaho says: I would love some specific advice on one room of a house. It's a gigantic "great room" and very very dark. There is also a large emphasis on the view. I shot it last year before I knew how to use multiple flashes and was still doing HDR. I was very […]

Why You Can't Use Auto Exposure Bracketing When Using a Flash

12/07/2017
5 Comments
By: larry
Ron in Northern California says: I love your resource here. I have a Canon 5D MKIII with 600EX-RT speedlite and ST-E3-RT trigger. I've been shooting for a couple of months using brackets and Lightroom HDR. I had some color consistency issues and after reading some your posts on using a manual flash I added flash […]

Is Anyone Using the SL-360 StreakLight for Real Estate Photography?

05/07/2017
10 Comments
By: larry
Steven in South Jersey asks: I am looking at a Flashpoint 360 and wondered if any other readers use one for real estate? I will soon be shooting with a Sony A7 Mark III and continue to use my Nikon with the latest SB flash can I get the nikon to function as a slave […]

How Do You Use a Flash to Light Interiors?

19/06/2017
5 Comments
By: larry
Jan in Florida asked: Can you tell me what the most popular settings for shooting interiors are? Shooting interiors I usually shoot at f5.6 and white balance in Auto and set my SB-700 to TTL.

Do You Shoot with Interior Lights on or Off?

26/05/2017
16 Comments
By: larry
Brent in the Seattle, Tacoma, Olympia area asks: Lately I've been shooting with the interior lights off but have noticed the rooms look a bit less inviting. I'm trying the "lightless" method because so many fixtures are missing light bulbs, or they were all different hues, or the color casts were crazy and required extra […]
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