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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Stream the Entire 2020 PFRE Virtual Conference Now!

On November 20th and 21st 2020, 537 attendees from 21 different countr ...

Sneak Peek - PFRE Virtual Conference 2020

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What Are the Best Light Diffusers for Shooting Large Rooms?

21/11/2018
5 Comments
By: larry
?Lee in San Francisco asks: What are the best light diffusers for shooting large rooms? I have an immediate question about which umbrella to buy for my speed lights. I am trying to shoot very large rooms. What do you recommend?
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POLL: What Is Your Main Lighting Technique for Real Estate Photography?

13/09/2018
12 Comments
By: larry
A couple of days ago, I ran across Matthew Stallone's great little tutorial on HDR vs. Multiflash real estate photography. It made me think of how much real estate lighting techniques have changed over the past few years and how it may help someone starting out in this field to get a big picture overview […]

Shooting an Empty Room with a Bright Window and Shiny Floors

01/08/2018
14 Comments
By: larry
Steven in Jersey says: A few months back, I had a photo shoot in an empty house with wood floors. In post-processing, I noticed what a poor shot it was. Recently, this happened again. The dark/light extremes and exposure are really kicking me in the pants. In post, I can bring the exposure up but […]

Compositing: Is It the Future of Great Real Estate Photography?

11/06/2018
12 Comments
?Ray in North Carolina says: I recently viewed a YouTube video where the photographer stated unequivocally that compositing is the now and future for producing great RE photography. I am an avid off-camera lighting shooter and he is right that the process can be cumbersome; not always producing the best possible photo. What are your […]

When Do Real Estate Photographers Gel Flashes to Control White Balance?

31/05/2018
By: larry
Last week, there were two questions about gelling flashes. Tom on the Big Island asked: For those who use interior flash, do you always or more often than not, gel the flash? I have been trying to get a better understanding of how to use gels. I have seen videos that gel the flash to […]

Which Flash and Triggers Do Real Estate Photographers Use on a Sony A7III?

23/05/2018
6 Comments
By: larry
Dale asked the following question: I am looking at the Sony A7III coupled with the Sony FE 16-35mm F/2.8 for shooting real estate photographs. Can anyone tell me what common flashes are used with this camera for photographing real estate? I have personally successfully used the YN-560-TX trigger and YN-560-IV with the Sony A6300. The […]

How to Add a Big Strobe to Your Real Estate Photography Flash Lineup

27/04/2018
By: larry
?Bill in California asks: I’m interested in finding out more about which strobes/moonlights RE photographers use. I didn’t find much reference to those in the PFRE equipment poll or in the general blog posts. I shoot listings for only 1 client (my wife) with up to four YN560-III Speedlights remotely controlled by a YN560-TX. I […]

Is Anyone Using a YN560-TX on a Fuji X-E1?

02/04/2018
5 Comments
By: larry
?Logan asked the following: I use a Fuji X-E1 with a Rokinon 12mm lens and a YN560 flash. I also purchased the YN560-TX controller but I can't seem to get it to work with my camera. I've just been using the tiny on-camera flash to trigger my Speedlight in slave mode but it has a […]

Bracketing with Flash for Exposure Fusion and HDR – Revisited

21/03/2018
6 Comments
By: larry
Jeff says: I will start off by saying that I shoot in HDR (hoping to get into HDR/flash hybrid shooting eventually) the majority of the time. My question is, why do I still get glare from the windows around the edges? Even if its a cloudy day, I still get that kind of glowing blue-white […]

Make the Move from HDR to Off-Camera Flash... Without Breaking the Bank

09/03/2018
17 Comments
Carmen in Spain asks: I want to move from HDR to off-camera flash. With a tight budget and so many options out there, how can I make sure I buy the right gear on the first try? I'm not going to bore you with my lifelong history of gear buying failures but the most epic […]
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