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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Ashley Halsey Drone technology is revolutionizing the way that properties around the world are marketed and sold. Of course, you only need to look at the kind of imagery that these devices can produce to see why it’s such an attractive option f ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What Is a Licensing Mindset? (And How Do You Develop It?)

09/11/2020
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Author: Adam Taylor Over the 15 years I’ve been a professional photographer across multiple industries, I’ve developed something I call a “licensing mindset”. But what exactly is this and how can you develop it so you can make more money from the work you’re doing? A licensing mindset is a way of thinking about your […]
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Peoria Real Estate Photographer Files Lawsuit Against Local MLS: UPDATE

10/10/2020
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Back in July, we shared a story about Peoria photographer Mike Boatman, who had filed a lawsuit against his local MLS. There have been some recent developments and Mike wanted to share an update. Here is what Mike had to say: As I promised, I am posting all public documents to PFRE as a demonstration […]

Leveraging Software to Protect Your Images

04/09/2020
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Hopefully after reading Mike Boatman’s four-part series earlier this year on the importance of registering your images with the USCO, you have taken the initiative to do so. If you've missed those posts, you can find them here: Making a Case for Image Registration Real World Copyright Litigation: A Photographer's Viewpoint Copyright Registration and the […]

Make Contract Creation and Management Less Painful

27/07/2020
“I’ve been trying to wrap my head around the value of contracts for real estate photography. I understand why they're needed when shooting for interior designers or architects or any other building contractor type who use our photos to market their businesses. Maybe it's just me and I've been lucky, but in the two years […]

Peoria Real Estate Photographer Files Lawsuit Against Local MLS

05/07/2020
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Most of you who've been following the PFRE Blog for a while will recognize the name Mike Boatman. Mike has been an outspoken advocate for image registration and usage rights enforcement, and has authored a number of engaging and informative articles on the topic. Mike recently filed a formal lawsuit against his local MLS so […]

Real Estate Photography Contract Template Now Available From Shooting Spaces and Rachel Brenke (The Lawtog)

22/02/2020
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Sponsored Post Saturday - Shooting Spaces Author: Brian Berkowitz Since meeting Rachel at the inaugural PFRE Conference in Las Vegas in November, we have been working with her to develop a contract template that real estate photographers can use to overcome some of the issues we face on a daily basis. During her lecture at […]

Real-World Copyright Litigation: A Photographer’s Viewpoint

17/02/2020
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Author: Mike Boatman This is my personal viewpoint. This is my opinion based on my personal experiences. Other people have different experiences and therefore, their viewpoint may be different than mine. I repeat… everything in this article is my opinion. I’m not depicting any specific communication with my attorneys, nor am I divulging any privileged […]

Real Estate Photos Are Distorting Reality, Frustrating Home Buyers

My post today is based on an article that was brought to my attention by David Williamson in Perth, Australia. The article's tagline was particularly interesting to me: "Wide-angle lenses, Photoshop, and virtual staging: Real estate photo enhancement is reaching new heights as desperate sellers look to sell imperfect homes."     Rosemary Counter - Macleans […]

My MLS Is Now Claiming a License for the Photos I Upload

In: 
27/03/2019
By: larry
Pamela in Florida says: As I am uploading some photos to the MLS for an associate this morning (I'm also an agent and photographer), I see this pop up for the first time - "...I hereby grant to MLO an irrevocable, perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, modify, resize, adapt, […]

A Video about Real Estate Photography Licensing by Jordan Powers

07/03/2019
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By: larry
Jordan Powers sent me this video he made explaining real estate photography licensing. He originally made this video to give to the agents he works with. Jordan's YouTube channel is a weekly real estate photography vlog you may want to check out. I like the idea of having a video you can give to your […]
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