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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Leveraging Software to Protect Your Images

04/09/2020
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Hopefully after reading Mike Boatman’s four-part series earlier this year on the importance of registering your images with the USCO, you have taken the initiative to do so. If you've missed those posts, you can find them here: Making a Case for Image Registration Real World Copyright Litigation: A Photographer's Viewpoint Copyright Registration and the […]
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Make Contract Creation and Management Less Painful

27/07/2020
“I’ve been trying to wrap my head around the value of contracts for real estate photography. I understand why they're needed when shooting for interior designers or architects or any other building contractor type who use our photos to market their businesses. Maybe it's just me and I've been lucky, but in the two years […]

Peoria Real Estate Photographer Files Lawsuit Against Local MLS

05/07/2020
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Most of you who've been following the PFRE Blog for a while will recognize the name Mike Boatman. Mike has been an outspoken advocate for image registration and usage rights enforcement, and has authored a number of engaging and informative articles on the topic. Mike recently filed a formal lawsuit against his local MLS so […]

Real Estate Photography Contract Template Now Available From Shooting Spaces and Rachel Brenke (The Lawtog)

22/02/2020
4 Comments
Sponsored Post Saturday - Shooting Spaces Author: Brian Berkowitz Since meeting Rachel at the inaugural PFRE Conference in Las Vegas in November, we have been working with her to develop a contract template that real estate photographers can use to overcome some of the issues we face on a daily basis. During her lecture at […]

Real-World Copyright Litigation: A Photographer’s Viewpoint

17/02/2020
64 Comments
Author: Mike Boatman This is my personal viewpoint. This is my opinion based on my personal experiences. Other people have different experiences and therefore, their viewpoint may be different than mine. I repeat… everything in this article is my opinion. I’m not depicting any specific communication with my attorneys, nor am I divulging any privileged […]

Real Estate Photos Are Distorting Reality, Frustrating Home Buyers

My post today is based on an article that was brought to my attention by David Williamson in Perth, Australia. The article's tagline was particularly interesting to me: "Wide-angle lenses, Photoshop, and virtual staging: Real estate photo enhancement is reaching new heights as desperate sellers look to sell imperfect homes."     Rosemary Counter - Macleans […]

My MLS Is Now Claiming a License for the Photos I Upload

In: 
27/03/2019
By: larry
Pamela in Florida says: As I am uploading some photos to the MLS for an associate this morning (I'm also an agent and photographer), I see this pop up for the first time - "...I hereby grant to MLO an irrevocable, perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, modify, resize, adapt, […]

A Video about Real Estate Photography Licensing by Jordan Powers

07/03/2019
8 Comments
By: larry
Jordan Powers sent me this video he made explaining real estate photography licensing. He originally made this video to give to the agents he works with. Jordan's YouTube channel is a weekly real estate photography vlog you may want to check out. I like the idea of having a video you can give to your […]

Licensing Terms for Remodelers, Architects, and Interior Designers

22/02/2019
2 Comments
By: larry
Larry in Virginia asks: In the past, you've discussed having solid contract terms with real estate agents. Are there specific terms and conditions, pricing, and licensing arrangements that focus on remodeling companies, architects, and interior designers that mainly hire for photos for their websites, but also want to use the photos for print marketing such […]

Palm Springs Board of Realtors Wants All Photographers to Assign Photo Rights to Brokers

09/10/2018
45 Comments
By: larry
Patrick in Palm Springs recently told me that: Palm Springs has two Boards of Realtors (CDAR and PSRAR) in the Coachella Valley (Palm Springs, Palm Desert, Rancho Mirage, Cathedral City, Indian Wells, La Quinta, Indio, etc.). CDAR has sent an email to their brokers stating they will require all photographers to sign an agreement assigning […]
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