PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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The Importance of Setting Boundaries

A little while ago, PFRE contributor, Tacey Jungmann, asked a series of questions on the PFRE Discussion Group related to a very relevant topic: Boundaries. Specifically, Tacey asked: What are the boundaries you've established that have helped your business?  Where do you struggle to enforce boundaries?  Does boundary-setting paint you as "difficult to work with?"  […]
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What Does "Next Level" Mean to You? (and What’s Stopping You from Getting There)?

Jason, from St. Louis, MO writes: “One of the things that I keep hearing about in photography is the idea of getting to the ‘next level’. I’ve always assumed that this meant getting better at taking pictures but I’m guessing this might mean different things for different people. I’d love to hear what ‘next level’ […]

What Do You Want to Accomplish in 2020?

As is the case for many people at this time of year, I’ve been thinking about what I want to accomplish this year, both in my photography and my business. I don’t believe in “new year’s resolutions” which IMO are simply statements of intention (a wish?) with no wording given to concrete, measurable actions or […]

Great Bakers Bake Great Bread

Last month, at the PFRE Conference in Las Vegas, I had the pleasure of introducing Scott Hargis as the first guest-speaker of the event and he did a great job kicking things off. As many of you are aware, Scott has contributed much to our field, including producing The Essential Guide to Lighting Interiors­--widely considered […]

The Curse of Creativity?

I hope you will indulge me with this article because it's going to go off the beaten path a bit. I've been thinking about creativity lately because the truth is, I've been in and out of a creative funk for the past little while. I even had a chat about it with a couple of […]

How Early-Career Setbacks Can Set You Up for Success!

Tom, in Louisville, KY writes: “I’ve been shooting real estate for just under a couple of years and I’m crazy busy, shooting an average of between 7-8 houses a day, most days. I think it’s starting to catch up with me though. Last Monday, each of my scheduled morning shoots went longer than I’d expected […]

What Is Your Origin Story?

Author: Jordan Powers In my previous post, I talked about our community and how impactful the connections we make can be. Often times the conversations we have are about the present state of our businesses or certain challenges we might be running into. As we are getting closer to the PFRE Conference I am starting […]

Our Community

Author: Jordan Powers I have been photographing real estate professionally since 2011 and hadn't met another real estate photographer in person until 2019. I have now met four of them this year alone and wanted to share these stories with you. You see, not only am I introverted, but I live in a small town […]

Overcoming Fear & Confusion for the New Real Estate Photographer

As with any new endeavor, when we get into real estate photography, the first challenge is that we don’t know what we don’t know--and our early efforts tend to show it! It’s understandable that poor results are likely to happen in the beginning and we take solace in our commitment to do better at the […]

Inspiration... Where Do You Find Yours?

I heard a staggering (and terrifying) statistic over the weekend… Did you know that the average person spends 116 minutes PER DAY on social media? This works out to approximately five years and four months over an average lifetime. Crazy! I'll be the first to admit that I've wasted my fair share of time creeping […]
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