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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Clicking on Show to view the storage destination of your Lightroom catalog

How to Move Lightroom Catalog to External Hard Drive

Lightroom Classic CC catalog functions as a database to track and manage your photos. You can store your Lightroom Classic catalog on an external hard drive if you have less space on your internal drive, use more than one laptop, or need access to the catalog while traveling.

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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Conference News

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The Value of a Personal Project--Especially Now!

In: 
18/05/2020
3 Comments
By: Tony Colangelo
Ian, from Timmins, ON, Canada writes: “At the PFRE Conference in Las Vegas last year, Mike Kelley talked about how important his personal projects were to his career and his photography chops. I’ve been thinking of doing one for myself but I’m not convinced of the benefits. Am I missing something?” Thanks for your question, […]
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Thank You, Larry!

In: 
02/04/2019
6 Comments
By: Brandon Cooper
Larry, I knew this day was coming but no amount of time or planning could prepare me for what it would actually feel like. Since your official announcement on Friday, I've been trying to figure out how to adequately communicate what you and PFRE have meant to me over the years, but I just couldn't […]

A Real Estate Photography Marketing Success Story

In: 
13/01/2017
21 Comments
By: Larry Lohrman
There's always a lot to be learned from studying real estate photography success stories. It's been a while since I've posted a success story but recently I ran across one that is worth passing on. Remember, this is one person's approach in one location. There is no one way to build a successful business. Here is […]

Congratulations To Peggy Taylor And The FastPix Team In Tampa Bay!

In: 
15/05/2015
10 Comments
By: Larry Lohrman
Congratulations to Peggy Taylor and her team in Tampa Bay. Peggy announced another milestone in her real estate photography business - she is retiring an passing on her business to her sister. Long time PFRE readers already know Peggy because I've been doing posts about her business success for many years. I also have her […]

The Scandinavian Style Of Interior Photographer Jonas Berg - Gothenburg Sweden

In: 
31/03/2015
By: Larry Lohrman
This months PFRE photographer of the month contest had a photo that really captured my interest. The photo was by Jonas Berg of Gothenburg, Sweden. Click on the photo to the right to see a large version of Jonas' contest submission. What caught my interest about this image was how uplifting the light in the room was. […]

Congratulations To Tim Furlong For Being in AD's On The Market Section

In: 
28/12/2012
By: Larry Lohrman
Just before Christmas Tim Furlong, jr told me that "The Avish", a 24 acre estate in Harrods Creek, KY, that Tim photographed recently is going to be featured in the Architectural Digest, On the Market section which features estates on the market around the world. Here is Tim's complete shoot of the Avish. It appears that […]

Congratulations To EDL Team, JPL, NASA and Planet Earth

In: 
06/08/2012
10 Comments
By: Larry Lohrman
One of the first images from Curiosity a few minutes after a smooth touch down on Mars. Some real estate 350,000,000 miles from here. Another small step!

A Real Estate Photography Report From The Far North- Getting to a Shoot on Skis

In: 
28/02/2012
By: Larry Lohrman
Karl Inge Punsvik, of Narvik, Norway sent me some skies for the PFRE sky library. Karl is an advocate of sky replacement because he says he says he doesn't see much real blue sky. Just for a geographic reference Narvik, Norway is  North of Iceland, farther north than Nome, Alaska and just across the Norwegian Sea from […]

A Real Estate Photographer Success Story From Charlotte, NC

In: 
20/10/2011
14 Comments
By: Larry Lohrman
Yesterday I answered several emails from struggling real estate photographers complaining about how tough it was out there and how hard it was to compete and answered some blog post comments that suggested that what I was preaching was totally unrealistic. It takes more than that to get me off message, but I was starting […]

Marc Angeles- Real Estate and Architectural Photographer in LA Area

In: 
21/06/2011
12 Comments
By: Larry Lohrman
Marc Angeles, a real estate and architectural photographer working in the LA area contacted me several days ago to tell me he was a PFRE blog reader and to pass along his story of success in real estate photography in the LA area. I love passing on stories like this of how real estate photographers […]
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