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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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The PFRE Proofer Has OCD!

In: ,
26/11/2016
By: larry
Have you noticed the change in the PFRE posts since November 4? Starting on November 4th the PFRE blog has a proofreader. His name is Roy and besides being a proofreader with OCD (Obsessive Corrective Disorder) Roy is a real estate photographer in Los Angeles, California. Roy contacted me recently and pointed out that most of my […]
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Unbelievably Bad Real Estate Photos - Updated List Of Sites

In: 
24/08/2016
17 Comments
By: larry
Over the years I've made it a habit to occasionally pass along some of the sites that feature bad MLS photo. These sites are always good for a few laughs. In recent years the fascination with bad real estate photos has expanded. Now besides more sites, there is a book on Amazon on the subject […]

Unbelievably Bad Real Estate Photos

In: 
10/12/2015
7 Comments
By: larry
Over the years I've made it a habit to occasionally pass a long some of the sites that feature bad MLS photo. It's frankly amazing how many of these sites there are. These sites are always good for a few laughs. Here are several sites that I've come across recently: Bad MLS Photos Terrible Listing […]

Don’t Charge For Real Estate Photography Until Your Verticals are Vertical

08/12/2015
7 Comments
By: larry
Recently my wife Levi (a Realtor for 26 years) erupted in laughter at her computer and showed me these photos on an email flyer she for a listing in Tacoma, WA. What my wife was laughing about is the row of little photos along the bottom that all have wacky verticals. When you line them […]

Unbelievably Bad Real Estate Photos

In: 
24/02/2015
4 Comments
By: larry
Over the years I've made a collection of bad real estate photos. The interesting thing about the post that lists these estate listing is the sixth most popular post. Right up there with wide-angle lenses and pricing a shoot! I guess the reason these are so popular is that people dedicated to making property look good […]

Homeowner Accidentally Takes Naked Bathroom Selfie And Posts Online

In: 
08/08/2014
18 Comments
By: larry
We've all shot those large master bathrooms that have multiple walls of mirrors. It's pretty hard to escape being in the shot somewhere. This is where Photoshop is the only way out for the photographer. But this homeowner in Austin, Texas was taking his own shots, in the nude, for whatever reason and probably never […]

Zombie Open House

In: ,
05/08/2014
1 Comment
By: larry
A little explanation may be in order. This little vid is a teaser for the full property video of the Castle Rumble in Queensland. Here is the listing that gives a little explanation and history. The point of this teaser is they want to build anticipation for the upcoming video and get you to subscribe to […]

What's Is A Drone and Johnny Dronehunter

In: ,
01/08/2014
3 Comments
By: larry
The last couple of days I ran across these two humorous drone videos that I can't resist passing on: The first is one called What is a drone featuring Raphael Pirker, Josh Bixler, Brendan Schuleman and the hilarious Josh Scott. And the second is one from an article over at Motheroard.vice.com called Johnny Dronehunter. Enjoy!

Terrible Real Estate Agent Photographs

In: 
19/11/2013
13 Comments
By: larry
If you need a good laugh have a look at terriblerealestateagentphotos.com. Several people pointed this out to me. So I've added it to my official list of sites that show bad real estate photos. Over the years sites that show bad real estate photo have been hugely popular. Posts about them are some of the highest […]

What's Wrong With This Photo? What's Wrong With This Agent?

In: 
21/10/2013
22 Comments
By: larry
One of the most popular posts on this blog is Unbelievably Bad Real Estate Photos. There's something hilarious about seeing some of the photos that Realtors are willing to use to market a property. As a result there are large numbers of sites that earn advertising dollars by showing off Bad Real Estate Photos. This photo is […]
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