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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The January PFRE Photographer of the Month and Videographer of the Month contests are now open. The theme this month for still photos is 'Twilight/Golden hour exterior shot'. Kristine Kohl won the January 2020 contest with this great photo. This is pro ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Stream the Entire 2020 PFRE Virtual Conference Now!

On November 20th and 21st 2020, 537 attendees from 21 different countr ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

Purchase Full Conference Replay Here Here are the remaining 13 present ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What Floor Plan Creation Software Do Real Estate Photographers Use?

07/07/2016
13 Comments
By: larry
I've had some questions in the last few months asking besides, Matterport, what are the top software applications for creating floor plans. Since it's been over a year since we talked about floor plans I thought I'd do a poll this time. The poll has all the floor plan software that was discussed in the […]
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Are Matterport 3D Tours A Money Making Product For Real Estate Photographers?

28/01/2016
By: larry
Kelvin in Big Sky Country recently asked the following: Searching your site regarding Matterport, I found some thoughts about it from 2014 that would sway me to believe that the value wasn't there as compared to the $4500 investment.  I'm curious to know if that has changed, or if anyone reports recouping that investment and […]

What Is Currently The Best Software For Making Floor Plans?

30/11/2015
By: larry
Ken in Toronto asks: I've decided to start doing floor plans for real estate. Can you suggest what the best floor plan drawing software is? Thanks. First of all here is a link to the posts we've done in the last few years here on floor plans. Which floor plan product you provide depends first […]

Floor Plans And Room Dimensions For Real Estate Listings

10/04/2015
17 Comments
By: larry
Kimi-Lynn in Minnesota asked the following question: I am finding that photographers offering room measurements and floor plans are becoming a hot trend. I am wondering if anyone else is seeing this or offering these services, and how they charge for it? Also, for the photographers that offer it, have they had success with specific […]

PlanEdge: Create Floorplans On A Tablet With A Laser Measure

21/10/2014
15 Comments
By: larry
PFRE reader Sean Elliott at Exposure Property Marketing told me about some new floor plan creation software. Sean said: Whilst the market is quieter I thought I would take the opportunity to contact you about a new product we are using at Exposure Property Marketing.  We have helped a software company here in the UK Boxcubic […]

What Hardware and Software Do You Create Floor Plans With?

19/07/2012
20 Comments
By: larry
I haven't talked about floor plans in quite a while. Karl Inge Punsvik, the northern most real estate photographer in the world (Narvik Norway 68° 25? 14? N), reminded me of this recently when he pointed out that he has been researching floor plan creation software recently and has come to the conclusion that he likes floorplanner.com the […]
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