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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Flickr May Delete Some of Your Photos on March 12, 2019

13/02/2019
4 Comments
By: larry
If you are a long time Flickr user as I know some PFRE readers are, you should know what's going to happen next month. Last year, SmugMug bought Flickr to save it from Verizon. To make Flickr sustainable, SmugMug is limiting free accounts to 1000 photos. They originally planned to delete photos over the 1000 […]
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Updated Photo Posting Rules For The PFRE Flickr Group

13/01/2016
10 Comments
By: larry
As a result, of the discussions and polls on the subject of photo posting rules for the PFRE ( discussion thread in the group and the post here on the blog) I've updated the photo posting rules. By update, I mean that I've just added some text to rule #3 and rule #5. Below is […]

Should We Require Better Lighting Descriptions Photos Posted To The PFRE Flickr Group?

08/01/2016
21 Comments
By: larry
There's a discussion in the PFRE Flickr group going on about requiring better lighting descriptions on photos posted to the PFRE Flickr group. The current PFRE group posting rule language is: Please give photo setup, background information and lighting info in the photo comments to facilitate feedback and education. Tony Colangelo has suggested that we expand […]

Photography For Real Estate Flickr Group Hits 10,000 Members

05/08/2015
5 Comments
By: larry
It seems like just yesterday when the PFRE Flickr group was at 5,000 today it hit 10,000 members. The 10,000 th member is Eric Dugan, of Vallejo, California. As a prize for being the 10,000 the PFRE Flickr group member, we are sending Eric Dugan a copy of all 5 of the PFRE e-books. Here […]

Announcing The New PFRE Flickr group In Spanish: Fotografía Inmobiliaria

21/04/2015
1 Comment
By: larry
Manu Luque, the translator of the What Real Estate Agents Need to Know about Photography e-book and Dave Calaveras, both real estate photographers in Spain, PFRE blog readers and members of the Flickr group felt the need to create a forum to talk about real estate photography in they own language. In Dave's words: You all know […]

An Essential Step In Learning Real Estate Photography

Some PFRE readers may not realize what an essential step participating in a group like the PFRE flickr group is to learning real estate photography. You may think you are doing great but until you compare what you are doing to others in the business and get some peer review of your work you can't […]

Iran Watson Explains His Magnificent Twilight Exterior Shot In PFRE Flickr Group

07/03/2013
20 Comments
By: larry
Iran Watson, the 2012 PFRE Photographer of the year, proceeded to illustrate the point I was making yesterday about the PFRE flickr group being a great place to learn real estate photography. Iran posted this great example of a elevated twilight shot he did in the Atlanta area. First of all, Iran's shot is a […]

One Of The Most Effective Ways To Improve Your Real Estate Photography

06/03/2013
4 Comments
By: larry
Some PFRE readers may not realize that there is a large flickr forum associated with this blog. I have to say that the PFRE flickr forum is one of the most powerful forms of photographic education that I've ever witnessed. There are several ways to benefit from this free educational forum. You can: Just look […]

If You Are Active In The Flickr Groups Check Out The New Flickr App

22/01/2013
1 Comment
By: larry
If you participate in any of the PFRE Flickr groups you should check out the new flickr Apps. Several readers have pointed out that the new flickr apps (IOS, Android and Windows) are a great step forward. Flickr has been around for a long time but until recently there wasn't a good mobile app but […]

Photography For Real Estate Flickr Group Hits 5000 Members

31/01/2011
By: larry
Today Bill26 of Broomfield, CO (just North of Denver) became the 5000th PFRE flickr group member. Bill says, I am married with a three-year-old  (on my lap right now - difficult to type). I have been a serious amateur for several years, mostly in landscapes. However, in the last year or so I have become interested […]
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