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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Real Estate Photography During the Coronavirus Outbreak

14/03/2020
16 Comments
I have the good fortune of overseeing PFRE and offering articles aimed at improving one’s photography/photography business--all with the goal of improving peoples’ results and elevating the industry as a whole. However, I’m writing this article from a couple of different perspectives: To let you know that I’m thinking of you and the entire community […]
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To Be A Real Estate Photographer You Need to Get Some Things Straight

06/05/2011
21 Comments
By: larry
This post is aimed at about 2 to 5% of the real estate photographers out there. If you can make vertical reference lines like the red lines in the photo to the right on ANY (even one) of your photos that don't line up exactly with walls, window lines etc, I'm talking to you here. The photo […]

Alternatives For Controlling Window Brightness

19/01/2009
10 Comments
By: larry
At the same time a discussion in the PFRE flickr group has been going on about the fine points of getting a good clear view out the windows of a view property a reader ask about what the basic options were for controlling window brightness. This reminded me that this blog has readers with a […]

Wide-Angle Lenses For Real Estate Photography: How Wide is Wide?

31/12/2007
By: larry
I've talked to several Real Estate Photographers recently in the process of purchasing new DSLRs and noticed that there is a misunderstanding about what lenses are appropriate for real estate photography on the new DSLRs. First of all there are two types of DSLRs: Full frame DSLRs that have digital sensors the same, or nearly […]

Inexpensive Pole Aerial Photography (PAP)

27/08/2007
By: larry
Elevated shots of the front of homes are extremely important. More important for some homes than others but an elevated view always seems to help. For years, I've been limited to standing on the top of my truck. The roof of my old 1995 Tacoma was permanently concave from this activity. For some reason, I'm […]

Interior Lighting With Multiple Strobes: By Scott Hargis

24/07/2007
56 Comments
By: larry
First of all I need to point out that this is Scott Hargis's post. Like many of you I've been admiring the way Scott uses a hand full of strobes to light a room to look like an Architectural Digest shoot and still keep the time to shoot a hole home within a few hours. […]
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