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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Image Sharpening for Real Estate Photography

26/07/2018
By: larry
Last week, I had a conversation with Rozelle in South Africa about why her photos were not as sharp as some of her local competitors. She was ready to get a new camera and lens but after some discussion about her workflow, it turned out she was bracketing but not being diligent about ensuring the […]
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LR/Enfuse and Photomatix Fusion Speed Comparison

17/11/2017
6 Comments
By: larry
Eric in Florida says: I am starting to use LR/Enfuse more often. I normally use Photomatix, because it processes much faster than LR/Enfuse. I am using LR/Enfuse at the default settings. I was wondering if there are any other settings you might recommend that make LR/Enfuse process faster. Since Simon Maxwell is the expert on […]

What Is the Best Way to Control White Balance When Shooting HDR or Enfuse?

23/08/2017
14 Comments
By: larry
Charlie in Illinois asks: I bracket my photos and the white balance of the merged pictures is rarely accurate. I currently don't change the white balance of the RAW files in Lightroom before exporting to Photomatix. Should I? Since each bracketed photo can have a different white balance, I wonder if that's the reason my […]

How to Keep Windows from Being Too Bright When Using LR/Enfuse

02/02/2017
15 Comments
By: larry
Keri in KS asked: I shoot 3 brackets with a Canon 5DMkIII and process them with LR/Enfuse but when I shoot towards bright windows the windows turn out too bright even though I expose for the darks inside the windows. I also get some color casts. What can I do to fix these problems? The […]

Enfuse Video Class Now Updated to Cover Blending of Flash and Ambient in Photoshop

Simon Maxwell and I are proud to announce that we have updated the Enfuse Video Class to cover more than just LR/Enfuse. Simon has created 11 new videos that go into the details of blending multiple frames in Photoshop. These 11 new videos cover the same material that was added to the Enfuse and Hand Blending […]

What is The Preferred Way of lighting Rooms Without Windows?

Vida in Kranj, Slovenia asks: What is your preferred way of lighting rooms without windows? Having elaborate lighting to mimic windows is often impossible due to small spaces and also misleading. Rooms with one strong light overhead are lighted terribly with ugly shadows and colors. Using bounced flash is often flat and just not soft […]

How Do You Control Wonky Color Casts From LR/Enfuse?

12/07/2016
10 Comments
By: larry
Andy recently asked the following question about using the LR/Enfuse process: Am finding still results from Nikon FX cameras using Enfuse a little wonky on the color casts. I'm wondering if you have suggestions of how to address this issue? A colleague shoots Canon and gets better color rendering using LR/Enfuse. I've never used a […]

The Second Edition Of Simon Maxwell's Enfuse E-book Is Now Available

I'm proud to announce that Simon Maxwell and I have finished the Second Edition of Simon's e-book that used to be called Enfuse For Real Estate Photography and is now called Enfuse and Hand Blending In Photoshop For Real Estate Photography. We changed the name of the e-book slightly because Simon has added four chapters on the […]

Some Background About Enfuse and Exposure Fusion

04/03/2015
6 Comments
By: larry
The discussion and comments on Monday's Enfuse video series announcement brought up some understandable confusion around the terms Enfuse and Exposure Fusion. The two terms actually mean the same thing. Exposure Fusion was first described in a 2007 paper by Tom Mertens, Jan Kautz and Frank Van Reeth. The most significant point about Exposure Fusion is that it […]

Announcing The Enfuse For Real Estate Photography Video Series

02/03/2015
25 Comments
By: larry
Simon Maxwell and I are pleased to announce the release of Simon's new video series entitled Enfuse For Real Estate Photography. Click here or on the image to the right to watch Simon's introduction to the video series. We have created a new website (EnfuseForRealEstatePhotography.com) just for the purpose of delivering this streaming video series.  So […]
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