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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Tony Colangelo While many photographers rely heavily on social media to market themselves, I believe there is still plenty of value in having a dedicated website with great photo galleries. There are far too many benefits of having a strong web ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Upcoming

PFRE 2020-16-9

PFRE Conference 2020

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Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Directory

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The Importance of Setting Boundaries

A little while ago, PFRE contributor, Tacey Jungmann, asked a series of questions on the PFRE Discussion Group related to a very relevant topic: Boundaries. Specifically, Tacey asked: What are the boundaries you've established that have helped your business?  Where do you struggle to enforce boundaries?  Does boundary-setting paint you as "difficult to work with?"  […]
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Real Estate Photos Are Distorting Reality, Frustrating Home Buyers

My post today is based on an article that was brought to my attention by David Williamson in Perth, Australia. The article's tagline was particularly interesting to me: "Wide-angle lenses, Photoshop, and virtual staging: Real estate photo enhancement is reaching new heights as desperate sellers look to sell imperfect homes."     Rosemary Counter - Macleans […]

Ethics Considerations in Real Estate Photography

In: 
25/05/2018
14 Comments
By: larry
Last week, Dave in California raised the issue of how far real estate photographers should go when removing things from real estate images. Over the years, we've had a lot of heated discussions here about the ethics of image modification in the context of real estate photography.  I think the subject is important enough to […]

Ethics Considerations in Real Estate Photography

In: 
16/06/2017
12 Comments
By: larry
Bob in Michigan asks: How much to remove from photos? Flying my drone for real estate photos, I've followed the philosophy of removing or cleaning up anything that could be done with a broom, a hose or picked-up (dirt on a driveway, yard signs, cars and trash cans). Yesterday I was asked to remove overhead […]
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