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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Aurora HDR vs LR/Enfuse

18/10/2018
3 Comments
By: larry
Ever since Aurora HDR 2019 was released and everyone was raving about how much the HDR processing has improved, I've been interested to see how it compares to LR/Enfuse. I tried it and it looks pretty good to me but I asked Simon Maxwell in London (the author of the Enfuse e-book and video series) […]
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How to Make Sure You Capture the Whole Brightness Range of a Room When Shooting Brackets

In: 
07/04/2017
4 Comments
By: larry
Lance in California asks: Thanks so much for your Enfuse for real estate piece. Out of all the books and tutorials I have endlessly pored over, your method works the best, and makes the most sense. I have been trying to perfect my balancing highlight and shadows technique for what seems like forever. I am […]

Bracketing With Flash For Exposure Fusion and HDR

09/12/2016
12 Comments
By: larry
I'm amazed by the number of people I talk to that are shooting brackets for Exposure Fusion and HDR that don't use flash. If you shot brackets a single flash simplifies your post-processing! Over the years I've gotten a number of questions asking how to shoot brackets with flash. Below is my approach. The first question is: […]

Starting In Real Estate Photography Without Using Flash

17/11/2016
8 Comments
By: larry
Fred in Florida asks: I am at the very early stages of studying RE photography as a second career. My plan is to start off by shooting lower end homes while I study to acquire the knowledge and skill  for shooting higher end homes. So how important it is to start off using strobes and […]

How Can You Improve The Clarity Of The View Through The Windows Of Homes You Shoot?

20/09/2016
12 Comments
By: larry
Susan in Green Bay asked: I am a RE photographer and still struggling with a few things. I am schooled in photography at the community college and really need to make this my career I struggle because I want to be the very best at what I do, and I know that I am not […]

How To Photograph Interiors With Challenging Problems?

18/08/2016
8 Comments
By: larry
Kathy in Maryland asks: Can you give me any pointers on photographing kitchens that have black cabinets and light or white countertops? I just photographed an empty townhouse, that had that and very light colored bamboo flooring open concept main level, yellowish tile and counters and black cabinets, with stainless steel appliances. I also find […]

When Is The Best Time To Do White Balance Adjustment Before or After Bracket Processing?

09/08/2016
11 Comments
By: larry
Peggy asked the following question: I have just recently purchased the book on Enfuse and Hand Blending in Lightroom.  Lots of good information in here for persons new to RE photography.  My only question is, for those of you who use the Enfuse Plugin, do you do your white balance on each shot before Enfuse […]

The Second Edition Of Simon Maxwell's Enfuse E-book Is Now Available

I'm proud to announce that Simon Maxwell and I have finished the Second Edition of Simon's e-book that used to be called Enfuse For Real Estate Photography and is now called Enfuse and Hand Blending In Photoshop For Real Estate Photography. We changed the name of the e-book slightly because Simon has added four chapters on the […]

How To Shoot Brackets So You Capture The Whole Brightness Range Of A Room

In: 
08/06/2015
19 Comments
By: larry
Yesterday HEV asked the following question: How do you deal with lamps that are just too bright? Especially if you do hdr and/or flashless photography? There are a bunch of ways to shoot brackets but my favorite is the way Simon Maxwell describes in his Enfuse For Real Estate Photography e-book and video series. Simon's […]

Enfuse E-book Now Included With The Enfuse Video Series

27/04/2015
By: larry
We'd like to announce that as of April 22, 2015 we have included Simon Maxwell's e-book on Enfuse with the Enfuse video series. So you now get both the video series and the e-book for $125 USD. All video subscribers can now download the e-book PDF directly from the page all the videos are on. […]
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