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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Congratulations to Marcus Biastock of Anchorage, Alaska--November 2020 PFRE Photographer of the Month! The theme this month was "open" meaning any real estate photo was fair game. Marcus Biastock #276 Pierre Galant #271Andrew Bramasco #253Dan Solomon # ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

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Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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What’s Your Preferred Camera Height for the Exterior "Hero" Shot?

14/08/2019
14 Comments
Robin, from New Bedford, MA writes: “When I go through the Flickr group, I see some people shooting exteriors from a low camera height and others who seem to put their camera much higher--like on a pole or something like that. Do you have a suggestion about what is the best camera height for exterior […]
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Some User Feedback on Fotokite the Tethered Drone

09/08/2017
4 Comments
By: larry
Back in 2014, Fotokite was announced and I've been following its development ever since. The only thing that kept me from getting one was the fact that it hasn't been available on the US retail market. Just a few days ago I got some feedback from Tom in Colorado who took the leap and purchased […]

DJI Continues to Push the Boundaries of Drone Technology

This past week DJI (the world's leading company in the civilian drone industry, accounting for 70% of the global consumer drone market) continued to push the boundaries of drone technology by announcing the DJI Spark. While this isn't what real estate photographers would consider a professional level drone because it doesn't shoot 4K video, it is […]

The Importance of Drone Front Exterior Still Photos For Real Estate Marketing

09/02/2017
20 Comments
By: larry
Recently when I ran across J. Hunter Phillips' Drone shot in the PFRE Flickr group next to his more traditional front exterior shot of the same home, somehow, the possibilities of drone still shots for real estate marketing really hit me. We tend to pay more attention to drone video than still shots but drone still photos […]

How To Put The DJI Osmo On A Pole For Elevated Real Estate Shots

28/04/2016
By: larry
This last week I had a chat with John Mans, the owner of Dinkum Systems which makes these cool clamps called ActionPods. I've had a similar clamp for many years but I like the ActionPod Pro much better because the part that attaches to the clamp is much longer (8") and the clamp on the […]

Fotokite Phi is A New Category Of Elevated Photography For Real Estate

07/04/2016
8 Comments
By: larry
There's a new variation on doing elevated photography called Fotokite that will be available in a few months. Fotokite is an interesting approach to doing elevated photography. Don't mistake it for a drone replacement because it's clearly not. It's a tethered drone which makes it much simpler than a standard drone. This tethered approach solves a […]
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