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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Check out our step-by-step guide on learning how to use external flash on Nikon to improve the exposure of real estate photos.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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A Short History of Real Estate Photography

20/09/2017
12 Comments
Jody who has been in real estate for a long time says: I know you've done a lot of articles on the new/correct ways to photograph real estate but I haven't seen any articles about how the process is really changing. Just 15 years ago, you weren't even able to see a house for sale […]
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Three Wall or Two Wall Composition?

04/09/2017
15 Comments
In the process of working on a chapter of my e-book covering interior composition I came across a couple of shots of a little condo we sold last year that nicely illustrates the pros and cons of a three wall shot compared to a two wall shot. The upper shot on the right, is effectively […]

How Can You Determine if Your Interior Images Are Properly Exposed while on Site?

07/08/2017
13 Comments
Ryan in California asks: I was wondering how you would suggest I shoot a whole house without editing until I get home. Currently I have to retake shots after editing on site after making sure they are exposed correctly. Should I shoot bracketed shots from the dark to light? Like 9 shots total for each […]

Making Slideshows of All the Listings You Shoot

27/07/2017
Patrick in Texas says: I am feeling like I'm not taking advantage of all the listings I am shooting. I want an automated way of building a gallery and putting it up on my website so I can refer to it, build meta data, and link to it as needed. Is there a discussion on […]

What's a Quick and Easy Way to Capture Floor plan Sketch with Dimensions?

08/05/2017
8 Comments
Brandon in LA says: I recently purchased a Leica DISTO D2 and am planning to offer floor plans (just 2D to start) as an additional service. I've thoroughly researched the various vendors you have listed in previous posts on this subject, and have played around with Leica's own Sketch app (which unfortunately seems way too […]

A Foolproof Digital Workflow for the Professional Real Estate Photographer

29/04/2017
This is a guest post by Marc Weisberg of Irvine, CA. Marc is giving a workshop in NYC, June 5th and 6th. Having a foolproof digital post production backup system for architectural and real estate photographers is essential. Below, is a detailed look at the workflow and post production system we use at our studio. We've […]

How Can Real Estate Photographers Speed up Bracket Processing?

20/02/2017
24 Comments
Tod in Virginia says: In the past, I've worked mainly on my own but I'm going to work (as a contractor) for a small boutique-ish staging and photography group.  It's all good and the pay is nice, the only possible drawback is we do all the post processing ourselves.  I love Lightroom, but for my […]

How to Create Real Estate Floor Plans

27/10/2016
Ivy in New York asks: I was wondering if you know where I can learn how to create floor plans for my real estate clients? Is there an app you can recommend. There is a huge number of floor plan Apps. Most people that do floor plans use some kind of laser measuring device to quickly measures […]

The Second Edition Of Simon Maxwell's Enfuse E-book Is Now Available

29/06/2016
I'm proud to announce that Simon Maxwell and I have finished the Second Edition of Simon's e-book that used to be called Enfuse For Real Estate Photography and is now called Enfuse and Hand Blending In Photoshop For Real Estate Photography. We changed the name of the e-book slightly because Simon has added four chapters on the […]

Basics Of Elevated Exterior Photography For Real Estate

29/03/2016
Wanda in Virginia recently asked: I have a question and was wondering how other photographers handle this. It just seems that the best position for photographing most exteriors is higher than my tripod will reach but not high enough for a drone. How do other photographers handle this. I have thought about bringing a different […]

What Can Real Estate Photographers Do To Control The Color Problems When Shooting HDR?

05/10/2015
17 Comments
Soo recently asked: I am a real estate agent and photographer. I like to do my own photos and I have a Nikon D750 with a 16-35mm lens. I use Photomatix for HDR for the convenience and Photoshop to edit. However, I have never learned how to get rid of the yellow color cast nicely […]

Should We Be Shooting More In Portrait Mode Since Mobile Devices Are Used So Widely?

07/08/2015
18 Comments
Billy posed the following question recently: With there being so much mobile traffic now a days and their native resolutions being in a portrait/vertical orientation vs landscape - have you or any other photographers considered framing more shots in this manner? I've yet to run across a real estate specific website that will auto scale […]

Does The New Merge to HDR Feature In Lightroom Replace LR/Enfuse

27/05/2015
Dwayne asked the following: I have used Photoshop from it's first edition. Now I have the new Photoshop CC along with Lightroom CC. I've never used Lightroom before but have seen a lot about Enfuse. My question is: now that LR has it's own "Merge to HDR", do I really need LR/Enfuse? The LR version […]

Floor Plans And Room Dimensions For Real Estate Listings

10/04/2015
17 Comments
Kimi-Lynn in Minnesota asked the following question: I am finding that photographers offering room measurements and floor plans are becoming a hot trend. I am wondering if anyone else is seeing this or offering these services, and how they charge for it? Also, for the photographers that offer it, have they had success with specific […]

Should Real Estate Photographers Bother With Picture Styles/Picture Controls?

08/04/2015
14 Comments
Dario asks the question: Do you have posts about how to set best picture style on Canon 5D Mark II, for interiors or is everything in post production? First of all the Canon feature that Dario calls Picture Styles is called Picture Controls on Nikon cameras. Both features work generally similar. They give  you some control of sharpness, […]

How Do You Learn Composition For Interior Photography?

20/01/2015
19 Comments
A while ago Sandy raise an excellent question: Are there any books out there that would be beneficial to learning composition techniques for RE photography? I think I could use a little help with the basics. My initial answer was no, I know of no books that talk specifically about interior photographic composition, and recommended […]

Real Estate Photographers - Always Shoot RAW!

06/01/2015
52 Comments
Over the holidays, Willie asked: "Why shoot in RAW instead of jpeg?. This reminded me of the days years ago when we used to have heated discussions here on PFRE about whether or not you should shoot RAW. The video to the right by Jared Polin is a funny argument from that era. Nowadays there's […]

PlanEdge: Create Floorplans On A Tablet With A Laser Measure

21/10/2014
15 Comments
PFRE reader Sean Elliott at Exposure Property Marketing told me about some new floor plan creation software. Sean said: Whilst the market is quieter I thought I would take the opportunity to contact you about a new product we are using at Exposure Property Marketing.  We have helped a software company here in the UK Boxcubic […]

Ethics Considerations In Real Estate Photography

09/07/2014
15 Comments
Bob in Michigan asks: How much to remove from photos? Flying my drone for real estate photos, I've followed the philosophy of removing or cleaning up anything that could be done with a broom, a hose or picked-up (dirt on a driveway, yard signs, cars and trash cans). Yesterday I was asked to remove overhead […]

Window Masking Tutorial - For Those Properties With An Essential View

10/02/2014
13 Comments
One of the challenges with real estate photography can be getting well exposed interiors and well exposed windows in the same image. Much of the time a perfectly exposed exterior view out the window isn't that essential but when a home has a knockout view home sellers and listing agents want to see both a […]

Two Tutorials On The Highlight/Shadow Sliders In Lightroom

22/10/2013
8 Comments
Simon Maxwell our Lightroom Tutorial contributor in London just finished two excellent tutorials about using the Highlight/Shadow sliders in Lightroom. To cover the subject Simon did two different tutorials: Using the highlights slider The shadows recovery slider I believe that the Highlight/Shadow sliders are a hugely important feature for real estate photography. This feature is […]

Flash vs HDR For Interiors And Real Estate Photography

25/06/2013
11 Comments
Mike Kelley has a nice article over at Fstoppers.com comparing HDR vs Flash for shooting interiors. Mike's discussion of this subject is part of a classic continuing discussion (similar to the meaning of life) that goes on among photographers that shoot interiors. There is no one right answer, it's about the results you produce. Mike's […]

Our Real Estate Photography Forum - Learn from the Community

06/03/2013
5 Comments
Some PFRE readers may not realize that there are several large forums associated with this blog. For starters, the PFRE Flickr forum is one of the most powerful forms of photographic education that I've ever witnessed. PFRE Real Estate Photography Forum There are several ways to benefit from this free educational forum. You can: Just […]

Should You Use A Cell Phone Camera For Real Estate Photography?

28/08/2012
Not to long ago a I was interviewed by an editor from The Residential Specialist magazine which is a magazine for the Council of Residential Specialists (CRS as it's known by real estate agents). I feel honored to have the opportunity to contribute to the article they were doing because my wife Levi has had a CRS […]

How To Prepare Photos For The MLS and Why You Care

24/08/2011
6 Comments
Just yesterday I was accused of not having a anything on the blog or in my book about preparing photos for the MLS. This post will fix the blog part and I'll make sure I have similar material in my book in the update that is coming soon. There are a bunch of discussion threads […]

Composition For Interiors Tutorial By Scott Hargis

16/08/2011
24 Comments
Scott Hargis posted a great tutorial on his blog today on composition for interiors. Malia Campbell shot the video for the tutorial. I think this is a clever way to talk about and illustrate photo composition. Malia frames the shot with video that Scott is talking about while Scott walks around in the video pointing […]

Perspective Distortion In Real Estate Photography

07/06/2011
23 Comments
A very real issue in real estate photography is perspective distortion. It comes up all the time because real estate photographers use wide angle lenses which are famous for two types of distortion: Barrel distortion: This is a lens defect prominent in ultra-wide zooms where straight lines near the edge of the image are curved. […]

Shooting Brackets For Exposure Fusion and HDR

16/04/2010
13 Comments
There are many real estate photographers that have realized that shooting a series of bracketed exposures and using the Exposure Fusion (EF) feature in Photomatix or one of the many other EF applications is a quick and easy way to getting good quality interior shots. Not as high a quality as multiple off camera flashes […]

Real Estate Photography Basics: Focus, Exposure and White Balance

19/12/2009
12 Comments
This last week I gotten several questions about the basics of real estate photography like "should I use autofocus?", "what should I do about reflections from my flash?", "should I increase the ISO if there isn't enough light?". "should I use RAW or JPG?" So I thought it would be useful to step through some […]

Realtor Photo Guide Updates: What All Agents Need To Know About Photos

10/10/2009
5 Comments
I've posted updated versions both the English version and the Russian version of the Realtor photo guide. Andrey Khrolenok who did the Russian translation inspired me to do this update. Andrey reduced the font size in the Russian version so there is room for photo examples. He also overlaid each photo example with a red […]

Photomatix vs Enfuse: Two Ways To Do HDR

25/03/2008
31 Comments
I did a shoot this weekend of a new listing we have and decided to use both my usual lighting technique (primarily on camera flash) and Enfuse and use what ever worked the best. It turned out not to be much contest; I like the Enfuse results best. Here are a sequence of photos that […]
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