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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Editing images on Lightroom

How Much Is Lightroom?

Lightroom is a comprehensive photo editing and image management software. It allows photographers to complete their photography workflow such as importing, processing, and exporting images. But how much is Lightroom? Is it worth the price? Although Lig ...

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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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How to Read a Histogram

In: 
26/11/2021
By: PFRE Team
It is important to know how to read a histogram, so you can have a clearer idea about how light or dark your image is.
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What is Shutter Speed?

In: 
17/11/2021
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By: PFRE Team
Photography is a beautiful art form that has been around for over 200 years. All types of photography have unique techniques and methods to produce stunning images, though many photographers use shutter speed. So what is shutter speed?

What is the Rule of Thirds?

In: 
15/11/2021
No Comments
By: PFRE Team
Are you wondering, what is the rule of thirds? The rule of thirds is perhaps the most well-known "rule" of photographic composition. Well, it's not a rule; it’s more of a standard guideline for photographers and a skill that, when mastered, can significantly improve your art.

Adobe RGB vs SRGB

In: 
12/11/2021
No Comments
By: PFRE Team
Adobe RGB v sRGB are two of the most common selection when it comes to color spaces and it is better to learn about each of them.

What Is Aperture in Photography?

In: 
05/11/2021
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By: PFRE Team
What is aperture in photography? Aperture is the size of the lens' opening, and learning how your lens work will help you in taking photos.

What Is Depth of Field?

In: 
03/11/2021
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By: PFRE Team
What Is Depth of Field? Depth of Field or DoF is one of the concepts in photography that is deemed vital in how your images will turn out.

How Many Pixels Per Inch is a Normal Value?

In: 
13/10/2021
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By: PFRE Team
Do you want to create more defined real estate photos? We're sharing how many pixels per inch can produce high-quality image resolution.

What Is Composition in Photography?

In: 
06/10/2021
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By: PFRE Team
In this article, we will be talking about the importance of composition as well as the different principles and elements that will help you create aesthetically pleasing images.

Landscape vs Portrait

In: 
30/09/2021
By: PFRE Team
Learn the similarities and distinctions between landscape vs portrait to know the best time to use them when taking real estate photos.

What Is Long Exposure?

In: 
07/09/2021
No Comments
By: PFRE Team
What is long exposure? It is a popular photography technique that uses slow shutter speeds to create unique and creative-looking imagery

What Is an EF Lens?

In: 
01/09/2021
No Comments
By: PFRE Team
What is an EF lens? We're going to look into this kind of camera lens and how you can use it to take quality real estate photos.

How to Change Exposure on Canon

In: 
31/08/2021
By: PFRE Team
Is your photo too dark or bright? We're going to teach you how to change the exposure on a Canon camera and what exposure mode to choose.

What Is a Focal Point in Photography?

In: 
29/08/2021
By: PFRE Team
What is a focal point in photography? Learn about its purpose, importance, and how you can use focal points to improve real estate photos.

What Is Angle of View in Photography?

In: 
28/08/2021
By: PFRE Team
What is angle of view in photography? Find out how the angle of view relates to your lenses and why it affects real estate photos.

What Is a Composite Photo?

In: 
27/08/2021
By: PFRE Team
What is a composite photo? We will look into this photography technique and teach you how to apply it to your real estate photos.

What Is ETTL?

In: 
26/08/2021
By: PFRE Team
What is ETTL? Learn more about this flash system and how to use flash to improve the exposure and quality of your real estate photos.

What Is Lens Aberration Correction?

In: 
24/08/2021
No Comments
By: PFRE Team
What is lens aberration correction? We're sharing what it means to fix lens aberration and how it can improve your real estate photography.

How to Get into Real Estate Photography

In: 
02/08/2021
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By: PFRE Team
Becoming a real estate photographer is a unique and rewarding career choice. Ready to take the next steps? We tell you everything you need to know.

Top 53 Real Estate Photography Tips

In: 
26/07/2021
By: PFRE Team
Homeowners and agents want to sell properties at their target prices, so they hire a professional real estate photographer who can take enticing and high-quality pictures to market listings. That’s why we're going to discuss real estate photography tips involving equipment, settings, exposure, compositions, shot list, editing, and work ethics. Real Estate Photography Tips Real […]

Best Photography Books [2021 Review]

In: 
22/06/2021
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By: PFRE Team
We reviewed the best photography books in the market, taking into account their year of publication, best features and format in our reviews.

How High Should Your Camera Be When Shooting Real Estate Interiors?

In: 
01/03/2021
9 Comments
By: PFRE Team
Are you wondering at what height to set your tripod? When should you shoot lower or higher? Height consistency is essential in real estate photography, so we're going to discuss the appropriate shooting level for different parts of a property, including factors for changing height when shooting across one.

Shooting Real Estate: How to Take Pictures on a Cloudy Day

In: 
24/02/2021
13 Comments
By: PFRE Team
The real estate market is open all-year-long, which means the weather can influence your lighting. You can push through as long as you how to take pictures on a cloudy day.

Stream the Entire 2020 PFRE Virtual Conference Now!

In: 
01/01/2021
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By: Brandon Cooper
On November 20th and 21st 2020, 537 attendees from 21 different countries came together to experience the first-ever PFRE Virtual Conference. This two-day online event featured 25 presenters and over 40 hours of content. For a limited time, PFRE is offering 30 days of unlimited access to the PFRE Virtual Conference online streaming library. New […]

Sneak Peek - PFRE Virtual Conference 2020

In: 
07/11/2020
No Comments
By: Brandon Cooper
We are less than two weeks away from the PFRE Virtual Conference. Check out this sneak peek of the virtual portal and if you haven't registered yet make sure you get your tickets right away. Prices go up on Monday, November 9th. Check out the virtual portal sneak peak:

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

In: 
14/09/2020
No Comments
By: Brandon Cooper
Purchase Full Conference Replay Here Here are the remaining 13 presenters: Adam Taylor Develop Your Licensing Mindset (and sell more photos too!) In this session, Adam will talk about developing what he calls a "licensing mindset". Once you learn (and adopt) this new mindset, you'll begin to notice opportunities to make extra income from your […]

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

In: 
14/09/2020
No Comments
By: Brandon Cooper
We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands-on topics. While we would love nothing more than to see everyone again in Las […]

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

In: 
31/07/2020
By: Brandon Cooper
Planning is well underway for the 2020 PFRE Virtual Conference and we've already got a great list of presenters committed to the roster. One of the most exciting things about going virtual this year is our ability to tackle some of the more technical issues that we deal with on a regular basis, i.e. lighting […]

How To Manage Challenging Color Casts

In: 
09/07/2020
No Comments
By: PFRE Admin
“Can you please recommend a way to get at nasty color casts? I don’t know if it’s my camera but I tend to have a lot of my shots turning out with this ugly, dingy-looking green. I’d appreciate any suggestions.” Brandy, from Louisville, KY Thanks Brandy. That’s a tough question because I’m not sure you’ve […]

PFRE Conference 2020 Announcement

In: 
27/06/2020
By: Brandon Cooper
Purchase Full Conference Replay Here As many of you know, last year we hosted the first-ever PFRE Conference at Southpoint Resort, in Las Vegas, Nevada. This was a risky and ambitious venture, but when everything was said and done, we believe that the event was a great success. There was plenty of excitement in Las […]

2019 PFRE Conference Speakers Panel; Covered by Shooting Spaces

In: 
18/12/2019
No Comments
By: Brandon Cooper
On November 20th and 21st, 2019, we hosted the first annual PFRE Conference in Las Vegas, Nevada. We had two jam-packed days of lectures from industry leading speakers, a huge party, and an awesome speaker's panel to close out the event. Brian and Rich from Shooting Spaces were on hand to capture all the action […]

PFRE Conference 2019 Summary

In: 
26/11/2019
By: Brandon Cooper
I could not have been prouder or more happy with how the first annual PFRE Conference turned out. From beginning to end, it had the feel of an event that had been going on for years. The feedback that we've received on all aspects of the conference--from our selection of Las Vegas, to the cream […]

What’s Your Preferred Camera Height for the Exterior "Hero" Shot?

In: 
14/08/2019
14 Comments
By: Tony Colangelo
Robin, from New Bedford, MA writes: “When I go through the Flickr group, I see some people shooting exteriors from a low camera height and others who seem to put their camera much higher--like on a pole or something like that. Do you have a suggestion about what is the best camera height for exterior […]

3D/Floor Plans/Measurements

In: 
08/06/2019
24 Comments
By: Brandon Cooper
John in Vancouver writes: I'm getting lot of requests for measurements, floor plans, and 3D walk-throughs. I know there have been quite a few new technologies released lately; I'd love to know what most people are using these days and why? I've actually been getting more requests for floor plans and measurements lately as well. […]

Announcement: The Art and Science of Great Composition Video Tutorial by Tony Colangelo

In: 
05/06/2019
14 Comments
By: Brandon Cooper
I am so excited to officially announce a brand new video tutorial from Tony Colangelo, a long-time contributor to PFRE and one of the most respected people in our community. Over the years, many people have benefited from Tony's advice on the PFRE Flickr group and especially, from his in-depth comments made as a juror […]

Is It Time to Start Incorporating Smartphone Cameras into Our Work?

In: 
29/05/2019
By: Tony Colangelo
Over the past two or three weeks, I’ve been thinking about smartphone cameras, as my two-year term on my current cellphone will be expiring soon. The more that I started exploring smartphones online, the more those pervasive machine learning algorithms took hold and started bombarding me with smartphone-related advertisements. The one that got my attention […]

Conquering the Glare of Stainless Steel Surfaces

In: 
22/04/2019
3 Comments
By: Tony Colangelo
Lane, from Topeka, KS writes: It doesn’t seem to matter how hard I try to get it right, my kitchen shots get killed by bright reflections and glare coming off of stainless steel appliances. This gets really bad with the fridge, which ends up looking like a circus mirror! What can I do? There’s no […]

The Importance of Composition in Real Estate Photography

In: 
15/03/2019
8 Comments
By: Larry Lohrman
This is a tutorial that Scott and Malia did a couple of years ago. I've done posts on it before, but photo composition is a super important subject in real estate photography and this tutorial is worth watching again if you've already seen it. The most important question you need to ask yourself with each photo is […]

Selective Perspective Correction - with Garey Gomez

In: 
24/12/2018
11 Comments
By: Brandon Cooper
As real estate photographers, shooting interiors often presents challenges with getting the camera positioned far enough away from the subject to get the desired field of view for what we want to capture. Interior spaces are obviously defined by their walls and since walls don’t move, we have to resort to shooting with wide-angle lenses. […]

Run and Gun Real Estate Photography Workflow Tutorial by Gary Kasl

In: 
28/10/2018
By: Brandon Cooper
Southern California real estate/interiors photographer Gary Kasl, has created a video tutorial outlining his approach to shooting real estate quickly and efficiently without sacrificing quality. Here's what Gary has to say about the material:

Scott Hargis, Mike Kelley, & Wayne Capili Photography Workshops

In: 
09/08/2018
12 Comments
By: Larry Lohrman
Scott, Mike, and Wayne (as Allan says below, "the holy trinity" of interior photography) have created a new workshop series. These are not "real estate photography" workshops. They won't be talking about how to shoot wide, work fast, or be low priced. These workshops will be geared towards making the best possible photo, period - […]
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