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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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How to Set Custom White Balance

Do your images have color casts? We're sharing how to set custom white balance for accurate color production in real estate photos.

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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What Is Long Exposure?

In: 
07/09/2021
No Comments
By: PFRE Team
What is long exposure? It is a popular photography technique that uses slow shutter speeds to create unique and creative-looking imagery
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What Is an EF Lens?

In: 
01/09/2021
No Comments
By: PFRE Team
What is an EF lens? We're going to look into this kind of camera lens and how you can use it to take quality real estate photos.

How to Change Exposure on Canon

In: 
31/08/2021
By: PFRE Team
Is your photo too dark or bright? We're going to teach you how to change the exposure on a Canon camera and what exposure mode to choose.

What Is a Focal Point in Photography?

In: 
29/08/2021
By: PFRE Team
What is a focal point in photography? Learn about its purpose, importance, and how you can use focal points to improve real estate photos.

What Is Angle of View in Photography?

In: 
28/08/2021
By: PFRE Team
What is angle of view in photography? Find out how the angle of view relates to your lenses and why it affects real estate photos.

What Is a Composite Photo?

In: 
27/08/2021
By: PFRE Team
What is a composite photo? We will look into this photography technique and teach you how to apply it to your real estate photos.

What Is ETTL?

In: 
26/08/2021
By: PFRE Team
What is ETTL? Learn more about this flash system and how to use flash to improve the exposure and quality of your real estate photos.

What Is Lens Aberration Correction?

In: 
24/08/2021
No Comments
By: PFRE Team
What is lens aberration correction? We're sharing what it means to fix lens aberration and how it can improve your real estate photography.

How to Get into Real Estate Photography

In: 
02/08/2021
No Comments
By: PFRE Team
Becoming a real estate photographer is a unique and rewarding career choice. Ready to take the next steps? We tell you everything you need to know.

Top 53 Real Estate Photography Tips

In: 
26/07/2021
By: PFRE Team
Homeowners and agents want to sell properties at their target prices, so they hire a professional real estate photographer who can take enticing and high-quality pictures to market listings. That’s why we're going to discuss real estate photography tips involving equipment, settings, exposure, compositions, shot list, editing, and work ethics. Real Estate Photography Tips Real […]

Best Photography Books [2021 Review]

In: 
22/06/2021
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By: PFRE Team
We reviewed the best photography books in the market, taking into account their year of publication, best features and format in our reviews.

How High Should Your Camera Be When Shooting Real Estate Interiors?

In: 
01/03/2021
9 Comments
By: PFRE Team
Are you wondering at what height to set your tripod? When should you shoot lower or higher? Height consistency is essential in real estate photography, so we're going to discuss the appropriate shooting level for different parts of a property, including factors for changing height when shooting across one.

Shooting Real Estate: How to Take Pictures on a Cloudy Day

In: 
24/02/2021
13 Comments
By: PFRE Team
The real estate market is open all-year-long, which means the weather can influence your lighting. You can push through as long as you how to take pictures on a cloudy day.

Stream the Entire 2020 PFRE Virtual Conference Now!

In: 
01/01/2021
No Comments
By: Brandon Cooper
On November 20th and 21st 2020, 537 attendees from 21 different countries came together to experience the first-ever PFRE Virtual Conference. This two-day online event featured 25 presenters and over 40 hours of content. For a limited time, PFRE is offering 30 days of unlimited access to the PFRE Virtual Conference online streaming library. New […]

Sneak Peek - PFRE Virtual Conference 2020

In: 
07/11/2020
No Comments
By: Brandon Cooper
We are less than two weeks away from the PFRE Virtual Conference. Check out this sneak peek of the virtual portal and if you haven't registered yet make sure you get your tickets right away. Prices go up on Monday, November 9th. Check out the virtual portal sneak peak:

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

In: 
14/09/2020
No Comments
By: Brandon Cooper
Purchase Full Conference Replay Here Here are the remaining 13 presenters: Adam Taylor Develop Your Licensing Mindset (and sell more photos too!) In this session, Adam will talk about developing what he calls a "licensing mindset". Once you learn (and adopt) this new mindset, you'll begin to notice opportunities to make extra income from your […]

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

In: 
14/09/2020
No Comments
By: Brandon Cooper
We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands-on topics. While we would love nothing more than to see everyone again in Las […]

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

In: 
31/07/2020
By: Brandon Cooper
Planning is well underway for the 2020 PFRE Virtual Conference and we've already got a great list of presenters committed to the roster. One of the most exciting things about going virtual this year is our ability to tackle some of the more technical issues that we deal with on a regular basis, i.e. lighting […]

How To Manage Challenging Color Casts

In: 
09/07/2020
No Comments
By: PFRE Admin
“Can you please recommend a way to get at nasty color casts? I don’t know if it’s my camera but I tend to have a lot of my shots turning out with this ugly, dingy-looking green. I’d appreciate any suggestions.” Brandy, from Louisville, KY Thanks Brandy. That’s a tough question because I’m not sure you’ve […]

PFRE Conference 2020 Announcement

In: 
27/06/2020
By: Brandon Cooper
Purchase Full Conference Replay Here As many of you know, last year we hosted the first-ever PFRE Conference at Southpoint Resort, in Las Vegas, Nevada. This was a risky and ambitious venture, but when everything was said and done, we believe that the event was a great success. There was plenty of excitement in Las […]

2019 PFRE Conference Speakers Panel; Covered by Shooting Spaces

In: 
18/12/2019
No Comments
By: Brandon Cooper
On November 20th and 21st, 2019, we hosted the first annual PFRE Conference in Las Vegas, Nevada. We had two jam-packed days of lectures from industry leading speakers, a huge party, and an awesome speaker's panel to close out the event. Brian and Rich from Shooting Spaces were on hand to capture all the action […]

PFRE Conference 2019 Summary

In: 
26/11/2019
By: Brandon Cooper
I could not have been prouder or more happy with how the first annual PFRE Conference turned out. From beginning to end, it had the feel of an event that had been going on for years. The feedback that we've received on all aspects of the conference--from our selection of Las Vegas, to the cream […]

What’s Your Preferred Camera Height for the Exterior "Hero" Shot?

In: 
14/08/2019
14 Comments
By: Tony Colangelo
Robin, from New Bedford, MA writes: “When I go through the Flickr group, I see some people shooting exteriors from a low camera height and others who seem to put their camera much higher--like on a pole or something like that. Do you have a suggestion about what is the best camera height for exterior […]

3D/Floor Plans/Measurements

In: 
08/06/2019
24 Comments
By: Brandon Cooper
John in Vancouver writes: I'm getting lot of requests for measurements, floor plans, and 3D walk-throughs. I know there have been quite a few new technologies released lately; I'd love to know what most people are using these days and why? I've actually been getting more requests for floor plans and measurements lately as well. […]

Announcement: The Art and Science of Great Composition Video Tutorial by Tony Colangelo

In: 
05/06/2019
14 Comments
By: Brandon Cooper
?? I am so excited to officially announce a brand new video tutorial from Tony Colangelo, a long-time contributor to PFRE and one of the most respected people in our community. Over the years, many people have benefited from Tony's advice on the PFRE Flickr group and especially, from his in-depth comments made as a […]

Is It Time to Start Incorporating Smartphone Cameras into Our Work?

In: 
29/05/2019
By: Tony Colangelo
Over the past two or three weeks, I’ve been thinking about smartphone cameras, as my two-year term on my current cellphone will be expiring soon. The more that I started exploring smartphones online, the more those pervasive machine learning algorithms took hold and started bombarding me with smartphone-related advertisements. The one that got my attention […]

Conquering the Glare of Stainless Steel Surfaces

In: 
22/04/2019
3 Comments
By: Tony Colangelo
Lane, from Topeka, KS writes: It doesn’t seem to matter how hard I try to get it right, my kitchen shots get killed by bright reflections and glare coming off of stainless steel appliances. This gets really bad with the fridge, which ends up looking like a circus mirror! What can I do? There’s no […]

The Importance of Composition in Real Estate Photography

In: 
15/03/2019
8 Comments
By: Larry Lohrman
This is a tutorial that Scott and Malia did a couple of years ago. I've done posts on it before, but photo composition is a super important subject in real estate photography and this tutorial is worth watching again if you've already seen it. The most important question you need to ask yourself with each photo is […]

Selective Perspective Correction - with Garey Gomez

In: 
24/12/2018
11 Comments
By: Brandon Cooper
As real estate photographers, shooting interiors often presents challenges with getting the camera positioned far enough away from the subject to get the desired field of view for what we want to capture. Interior spaces are obviously defined by their walls and since walls don’t move, we have to resort to shooting with wide-angle lenses. […]

Run and Gun Real Estate Photography Workflow Tutorial by Gary Kasl

In: 
28/10/2018
By: Brandon Cooper
Southern California real estate/interiors photographer Gary Kasl, has created a video tutorial outlining his approach to shooting real estate quickly and efficiently without sacrificing quality. Here's what Gary has to say about the material:

Scott Hargis, Mike Kelley, & Wayne Capili Photography Workshops

In: 
09/08/2018
12 Comments
By: Larry Lohrman
Scott, Mike, and Wayne (as Allan says below, "the holy trinity" of interior photography) have created a new workshop series. These are not "real estate photography" workshops. They won't be talking about how to shoot wide, work fast, or be low priced. These workshops will be geared towards making the best possible photo, period - […]

You Can Shoot Real Estate with Only a 24mm Lens!

In: 
07/06/2018
29 Comments
By: Larry Lohrman
Dave in Gig Harbor, WA (just south of Seattle) says: Here's a 750 sq ft home I shot with a 24mm. If this doesn't prove that all those zoom-wide lens aren't needed I give up. I literally never go any wider than 24mm these days (often 50mm). The 24mm TS-E hasn't been off my camera […]

Why Is One-Point Perspective so Popular in Swedish Real Estate Photography?

In: 
08/05/2018
7 Comments
By: Larry Lohrman
Fredrik in Sweden asks: This past year, I have seen quite a lot of real estate pictures being shot "straight on," with nothing but straight (or rather, as straight as they could get them aligned) lines. Is this some sort of new phase? Or why are they repeatedly doing this in the majority of the […]

What Is the Best Way to Increase the Quality of Your Work?

In: 
01/05/2018
11 Comments
By: Larry Lohrman
Diane in New Jersey asks: How up to date is your recommended real estate photography gear page? I currently have a Nikon D3300 and am looking to move up and stay in the Nikon family would you recommend the Nikon D3400, Nikon D5600, or perhaps the newest Nikon D7500? I think you should consider what […]

Resources for Learning Real Estate Photography

In: 
04/04/2018
5 Comments
By: Larry Lohrman
In the past week, there have been three almost identical questions like the following from Nancy: Can you recommend any courses one can take to learn beginning real estate digital photography? Are there colleges that offer such courses? If so, would you recommend going that route? In general, I don't recommend learning real estate photography […]

Three Part Real Estate Photography Book Series by Nathan Cool

In: 
10/03/2018
No Comments
By: Brandon Cooper
Overview: From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also "make" great real estate interior photos with an efficient workflow and cost-effective tools to speed up […]

Why Don't the Architectural Digest and Dwell Websites Give Photo Credit to Photographers?

In: 
08/02/2018
17 Comments
By: Larry Lohrman
Craig in Virginia asked: I've noticed that seemingly legitimate websites like AD and Dwell are featuring MANY homes using photo citations such as "Photos Courtesy of Coldwell Banker" or "Courtesy from listing on Trulia." One in particular from today (1/30/18) is this one. These are full feature articles written by staff writers of prestigious magazines. […]

How Do Interior Photographers Get Rid of Unwanted Lens Flare?

In: 
05/01/2018
16 Comments
By: Larry Lohrman
?Ron in Texas says: I use a Canon 17-40 mm on a 5D MKIII and for the most part, it performs well. However, even when shooting north facing windows or otherwise shade-side windows in certain circumstances, l experience lens flare. The inconsistency of it is what drives me crazy. Is there a magic camera-to-window angle […]

I Don't Need No Stinken Gray Card!

In: 
14/12/2017
15 Comments
By: Larry Lohrman
Recently, Brad in WI asked the following: Does anyone use several grey cards in a room to get accurate color balance? There are plenty of tutorials on how to use a single grey card but they frequently have it placed near a window or tungsten light. Frequently, it's near the edge of the frame which […]
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