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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands ...

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Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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Conference
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Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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Upcoming

PFRE Conference 2020

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Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Directory

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The Value of a Personal Project--Especially Now!

Ian, from Timmins, ON, Canada writes: “At the PFRE Conference in Las Vegas last year, Mike Kelley talked about how important his personal projects were to his career and his photography chops. I’ve been thinking of doing one for myself but I’m not convinced of the benefits. Am I missing something?” Thanks for your question, […]
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Ideas for Improving Creativity

A short while ago, I wrote a post on creativity. Specifically, on how we often get in the way of our own creativity. I thought I’d follow-up that post by writing an article on how to move past those self-induced obstacles toward actually improving creativity. Not surprisingly, doing a Google search on the definition of […]

The Myth of “10,000 Hours”

23/03/2020
5 Comments
I’ve been trying to implement some professional development time during this quiet spell. So, I’ve started down the path of trying to catch-up on all the podcasts that I’ve bookmarked. In one of the podcasts that I listened to, the guest, a world-renowned architectural photographer, was espousing the value of experience and practice. To make […]

Are You Getting in the Way of Your Own Creativity?

10/02/2020
7 Comments
Recently, I had a very interesting conversation with one of my coaching clients (let’s call him Jake) about creativity. Jake shared with me that he’s made a very good living doing real estate photography, including making a six-figure income over the past three years. To do that though, he’s shot multiple houses a day and […]

The Curse of Creativity?

I hope you will indulge me with this article because it's going to go off the beaten path a bit. I've been thinking about creativity lately because the truth is, I've been in and out of a creative funk for the past little while. I even had a chat about it with a couple of […]
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