PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Author: Ashley Halsey Drone technology is revolutionizing the way that properties around the world are marketed and sold. Of course, you only need to look at the kind of imagery that these devices can produce to see why it’s such an attractive option f ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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What Is a Licensing Mindset? (And How Do You Develop It?)

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Author: Adam Taylor Over the 15 years I’ve been a professional photographer across multiple industries, I’ve developed something I call a “licensing mindset”. But what exactly is this and how can you develop it so you can make more money from the work you’re doing? A licensing mindset is a way of thinking about your […]
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Peoria Real Estate Photographer Files Lawsuit Against Local MLS: UPDATE

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Back in July, we shared a story about Peoria photographer Mike Boatman, who had filed a lawsuit against his local MLS. There have been some recent developments and Mike wanted to share an update. Here is what Mike had to say: As I promised, I am posting all public documents to PFRE as a demonstration […]

New Tutorial - Learn to License Your Photos

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Jordan Powers has teamed up with Adam Taylor to create an amazing new resource for the real estate photography industry. Adam is a photographer based in Long Beach, CA. Adam is known for helping other photographers make extra income through image licensing. He takes a positive, proactive approach to image licensing instead of a defensive […]

Leveraging Software to Protect Your Images

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Hopefully after reading Mike Boatman’s four-part series earlier this year on the importance of registering your images with the USCO, you have taken the initiative to do so. If you've missed those posts, you can find them here: Making a Case for Image Registration Real World Copyright Litigation: A Photographer's Viewpoint Copyright Registration and the […]

Make Contract Creation and Management Less Painful

“I’ve been trying to wrap my head around the value of contracts for real estate photography. I understand why they're needed when shooting for interior designers or architects or any other building contractor type who use our photos to market their businesses. Maybe it's just me and I've been lucky, but in the two years […]

How to License Real Estate Photos to Builders and Other Third Parties

In our line of work, there's a common scenario that comes up all the time. A third party, not related to the real estate agent, wants to use photos you created for their own marketing. Some common examples of when this happens: The builder, stager, interior designer, cabinet maker, mill worker, tile manufacturer, etc., sees […]

Peoria Real Estate Photographer Files Lawsuit Against Local MLS

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Most of you who've been following the PFRE Blog for a while will recognize the name Mike Boatman. Mike has been an outspoken advocate for image registration and usage rights enforcement, and has authored a number of engaging and informative articles on the topic. Mike recently filed a formal lawsuit against his local MLS so […]

Your Photos Were Used for a Relisting without Your Permission! Now What?

Alan, from Seattle, WA writes: "I got an email from a homeowner who was asking me to send him the photos I took of the home for the agent who sold the house to him last year. He's relisting the house and wanted to use my images. I told him it would be $200 for […]

Video: How to Register Copyright on Your Photographs

? Mike Boatman's recent articles here on PFRE about the merits of registering your photos with the US Copyright Office have been so insightful, well written, and just plain helpful. I started my year with a timely registration of all of my images from the last 3 months of 2019, as well as several registrations […]

Discussing Copyrights with Your Clients--It's a Sales Tool

Author: Mike Boatman A copyright discussion with a client can be used as a sales tool. Copyright registration is a benefit for the client which will help to differentiate you from your competition and establish you as a professional essentially working as a limited partner for the success of your client. This is a fundamental […]
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