PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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How Do You Measure Success? (Part 1)

Author: Vince Collura I am curious as to how the PFRE community meters their professional progress. There’s no wrong answer here, and with photographers at various stages of their business, I can anticipate a great mix of answers. The question really boils down to: What can you look at on a monthly basis that tells […]
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How Does the PFRE Coaching Program Work?

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By: larry
Ray in North Carolina asks: I am 5 years into the business but need coaching to help me get to the next level. I know there are lots of great coaches listed on the PFRE site and going thru the process of selecting one is a bit daunting. Has there been an article on PFRE […]

Taking Your Photography Business to the Next Level

Larry’s recent post about moving from real estate to architectural work really caught my attention. I totally agree with Larry’s comments in that article, where he talked about the value of workshops and it got me thinking about all the other ways shooters can go about getting professional development to help them get to the […]

Now Available for One on One Coaching: Two Time POTM Winner Gary Kasl

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San Diego Photographer Gary Kasl is now available for One on One coaching. Gary has won two photographer of the month contests: November 2017 March 2017 He specializes in:

Presenting with Purpose: How to Approach Potential Clients

By Tony Colangelo Last week, I was intrigued by a PFRE article on the value of face-to-face marketing when getting started in real estate photography. One of the marketing opportunities that RE photographers can explore in this regard is delivering a presentation at a real estate agency’s regular “all-staff” meeting. The agency’s Office Manager will, […]

Why Are We So Hard on Ourselves?

By Tony Colangelo A few days ago, I was on a photography-related FB group and one of the members posted a concern. Namely, he had a tough time liking his own work and he was asking for input in answering a couple of questions: “Why am I overly critical and harsh of my own work?” […]

Get One on One Coaching with Real Estate Photography Subjects from PFRE Coaches

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By: larry
Phillip in Virginia contacted me to say that he was struggling to do window pulls in post via darken-mode in Photoshop. I referred him to Rich Baum's several darken-mode video tutorials here and here. These were probably the tutorials that Phillip was struggling with. Many readers don't realize that the PFRE coaching page is a […]

How Many, How Long, How Much?

By: larry
Last week, I was talking to John McBay whom many of you know as the author of the e-book and video series, Image Editing for Real Estate Photography. John is also listed on the coaching page and does real estate photography coaching. John asked me to pass along his coaching/mentoring document (click the blue rectangle above […]

The Importance of Workshops and Coaching in Learning Real Estate Photography

By: larry
Some recent discussions with people just beginning real estate photography reminded me that many people need help understanding how to get good real estate photography training. Below are some important ideas on this subject.

Kelbyone New Release: Getting Started In Real Estate Photography with Thomas Grubba

By: larry
Last week released a new video class by Thomas Grubba titled Getting Started In Real Estate Photography. In this 2 hour and 36-minute video class, Thomas covers nearly every aspect of getting going in real estate photography. Some of the subjects are: Lighting and shooting basics. Post processing basics. Business aspects of getting started […]
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