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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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How Many Photographs Do You Deliver To Clients For A Typical Real Estate Shoot?

15/01/2015
63 Comments
Jason recently asked the following: I have a question that may be good for a poll: How many photographs do you deliver to clients for a typical real estate shoot? In my area, I see many delivery 40 to 50 per which I think is out of control. I'm trying to get a sense of what […]
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SlideShowPro Discontinuing Their Product - What Are Your Alternatives?

10/01/2015
13 Comments
If you have a SlideShowPro account you got an email today announcing that SlideShowPro is shutting down. Several readers asked today what they can use as an alternative. The SlideshowPro site explains that their closure is a result of the fact that the majority of their products were Flash based and the Internet has evolved beyond […]

How should Real Estate Photographers Handle Christmas Trees and Other Holiday Decorations?

19/12/2014
15 Comments
Vic asks: How should I handle Christmas trees and Christmas lights and other holiday decorations?  It's hard to ask clients to remove these decorations because they are in the middle of their holiday celebrations.  But, in a month photos with holiday decorations will look dated.  Is it worth pushing a shoot back until after the […]

How Long Do You Take To Deliver Real Estate Photos?

11/12/2014
21 Comments
Todd recently asked the following: I love that every so often you post polls that help us get a better understanding of the industry. Did you ever do one on the typical length of time between shooting and delivering the final images? No, I never have. But here is the poll that Todd requested. As […]

Put Your Real Estate Photos In The Right Order!

29/10/2014
Tim Wilson pointed out this article at Inman.com today. Tim said what caught his attention in the article was the following: What I found super-intriguing was that the sequential order of the photography made a difference. The participants I interviewed wanted to see the photos flow in an order emulating how they would naturally walk […]

Beware Of The Little Known Vimeo Pro Policy Against Real Estate Video

07/08/2014
20 Comments
Travis Rowan, the winner of the July PFRE videographer of the month had a surprise after winning last month's contest. Like all of the past winners of this contest he had his video hosted on his Vimeo Pro account. Without warning the Vimeo administrators make his video "private" which means the standard vimeo address that he'd given […]

How Far Would You Go To Clean Up For A Real Estate Shoot?

08/04/2014
26 Comments
Fred Light recently posted a video in the PFRE Flickr forum that he did last December about the work that listing agents do cleaning up listings getting them ready for market. Helping home sellers get their property parade-ready for going on the market is one of the toughest but most important jobs that a listing […]

A Professional Real Estate Photographers Guide To Protecting Copyright

07/01/2014
28 Comments
For years on this blog we've discussed, wined about and ranted about the fact that many MLSs claim that they own the copyright for photos that are uploaded by agents to the MLS. We've all pretty much known that this claim is BS but haven't have all the facts we need to act intelligently in this […]

What About Being A Real Estate Photographer And A Real Estate Agent

16/12/2013
32 Comments
I've had quite a few discussions with people concerning some aspect of being both a real estate agent and a real estate photographer. I find when a subject like this pops up out of the blue from a bunch of different people I usually indicate a trend going on. There were four different questions that […]

Delivering Real Estate Marketing Photos To Realtors

05/09/2013
35 Comments
A recent question from Phil in Texas made me realize it's been a long time since I've talked about photo delivery. Phil says, "I have been delivering a disk to the agents but am looking at doing the upload (to the MLS) myself to save time and aggravation with realtors who can't figure it out." […]

Is Misrepresentation A Serious Problem In Real Estate Photography?

20/06/2013
34 Comments
I talked to a producer today from ABC News that is working on a piece ABC is producing on the subject of photos that misrepresent properties. She was looking for examples of cases where marketing photos misrepresented properties to buyers. This well documented case in Melbourne about a year ago that I posted on was […]

Beginners Guide To Finding Real Estate Photography Clients

18/06/2013
19 Comments
A real estate photographers success is highly dependent on building  business relationships with listing agents in their market area. There are very few businesses where you can make a list of names, phone numbers, email addresses of all your potential customers, but you can in real estate photography since real estate agents are listed on […]

What To Do If Your Agent Client Won't Pay You For Your Services?

08/08/2012
23 Comments
I got the following question from a reader today: I'm dealing with an client that has decided not to pay me for whatever reason. She hasn't returned my emails or phone calls. I'm not sure what the problem is... Have you ever encountered this or done a post on how to deal with agents refusing […]

Don't Charge For Real Estate Photography Until Your Verticals are Vertical

22/05/2012
28 Comments
I had another post planned for today but when my wife Levi erupted in laughter at her computer just now and showed me these photos on an email flyer she got today for a listing in Tacoma, WA, I felt that despite the fact I've already given two beginning photographers a lecture today on verticals I need […]

Will A Copyright Watermark Protect Your MLS Photos?

03/05/2012
12 Comments
Chad Jones asks: I had my images stolen of a 12 million dollar malibu home by the Daily Mail UK a few months ago. They stole the images from the SoCal MLS. The image size has gone up on all the listings uploaded to the MLS. On top of sites like realtor.com creating one click videos and what […]

Eight Real Estate Photographer Website Principles

29/07/2011
I've been talking to a lot of real estate photographers just starting the business recently and the subject of a portfolio website comes up as one of the very first subjects of discussion. Your portfolio of real estate images is at the center of your marketing. Your website is just an accessible way to present your business […]

Using Spreadsheets To Track Your Small Business

20/06/2011
20 Comments
I've come to the conclusion that all you need to track your business financials is a few good spreadsheet templates. Here's what's lead me to this conclusion. At beginning of this year at our house we went through a traumatic upgrade from a 2004 version of QuickBooks to QuickBooks 2011. My wife Levi, the accountant in the […]

Eight Ways To Deliver Photos to Your Client

30/08/2010
Mike Miriello and I recorded another Q&A Podcast a few days ago. One of the questions that Mike and I talked about was the old question about how to deliver photos to your client and whether or not to deliver a physical CD. I think there are two distinct phases of a real estate photography […]

Does a Real Estate Photographer Need Business Insurance?

10/04/2010
8 Comments
A reader recently asked the question, "is it recommended or mandatory to have insurance? " And he pointed out that he couldn't find the answer on here on the blog. This is an over sight on my part. I have a section in my book The Business of Real Estate Photography on insurance but I […]

Pros And Cons Of Being A Independent Real Estate Photographer

01/05/2009
40 Comments
I had a discussion with Chris Thomas and Herb Dierks yesterday about the pros and cons of being an independent real estate photographer vs having an exclusive association with a company like tourfactory.com, vicaso.com or even a franchise company like open2view.com. I thought this would be a good discussion to bring up because this "independent […]

Open2view.com: An Opportunity For Real Estate Photographers

06/02/2008
64 Comments
About a month ago I noticed an ad in Inc magazine for open2view.com, a company that was founded in New Zealand in 1999. Open2view has grown to 200 franchises expanding into Australia in 2004 and to the US in 2007. They are starting out in HI, CA, AZ, WA, GA, NC and FL. I've spent […]

Who Owns The Photos? Not All Realtors Understand Photo Licensing

22/07/2007
31 Comments
Do your clients think they own the photos that you shoot for them? Mike over at www.martinvirtualtours.com told me about an misunderstanding that he recently had in which he shot a tour for a new construction agent where he included some neighborhood photos in the tour. Later, he provided the same neighborhood photos to a […]

Proposed Real Estate Photography Code of Ethics

25/06/2007
27 Comments
I don't know how many of you noticed it but it but HighPix Commercial Photography BRISBAN commented on the post I did titled "When Does Wide Become Too Wide?" They quoted article 35 of the Standards of Business Practice of the Real Estate Institute of Queensland (REIQ). Article 35 says: "Article 35 - Photographic RepresentationMembers […]

How Host Your Own Virtual Tours

17/03/2007
11 Comments
Cherie Irwin mentioned that "...I’m not a Virtual Tour provider, but I am curious about what kind of options there are for building your own tours, hosting them and then posting to Realtor.com through their Picture Path program, without using a Big Box Virtual Tour provider or hosting program." Hosting your own tours is not […]
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